PRODUCT LAUNCH ANNOUNCEMENT: EXPANDED EGC CARD OFFERING

Market: US

Product and Marketing are pleased to announce several additions and enhancements to our Electronic Gift Card offerings, which expand our card selection and overall program marketability. In addition, we have broadened the positioning of our sales collateral and tools to take advantage the value of promotional card opportunities in addition to gift card opportunities. Selling the benefits of promotional cards should deliver a true value proposition to small merchants in this economy.

Please review the updated information in this email and on the InfoCenter and make sure you attend the EGC Relaunch Training calls. Not only will you learn the details of the updated card program, but you’ll hear about valuable sales methods to help you position promo cards to win in this economy.

Highlights:

− Newly designed cards and sales tools to help and sell gift and promotional cards

− Lower card quantity options appeal to a broader range of merchants and budgets

  • Merchants can try out EGC by ordering just 50 Basic cards
  • Merchants can get 100 standard cards for less than today’s Basic offer

− Expanded and updated card designs – 16 Standard card designs to choose from

− All cards are now single card designs (not double-stacked) and include a variety pack of card carriers and envelopes

Fresh & Updated Card Packages & Carrier Designs – What Changed:

Basic

− New updated card design

− Single card – no more “top hook” card

− Sample pack of 3 card carrier designs with envelops now included!

Standard

− The Standard card minimum order quantity lowered to 100

− 16 new card designs to choose from - 6 solid cards and 10 designed card, including 7 vertically focused card designs for spas, restaurants, automotive, etc

− Single cards – no more “top hook” cards

− Sample pack of 4 card carrier designs with envelopes now included (per 100 cards - 20 “Gift”, 20 “Happy Birthday”, 20 “Thank You” and 40 “General Purpose”)

− Standard text only cards now support 5 lines of text, allowing the merchant to add a website address or other information (Logo files allow text and logos if in a single art file.)

− 12 font colors to choose from, including pink and orange

Notes to Sales:

− All new card styles & quantities are available immediately; orders for old card styles will be honored until May 31, 2009

− Each location will continue to automatically receive one card stand with backer

− There are four new carrier designs as described above – variety packs are automatically sent with each card order and they are available for order a la carte

− The Marketing Kits are no longer available (Posters, Buttons, Badges, etc) – However, custom card badges are still available upon request

Please contact your Relationship Manager if you have any questions regarding these changes.