Business Marketing & Logistics 784
PRINCIPLES OF TRANSPORTATION
Autumn 2010
Martha C. Cooper
Professor of Marketing & Logistics
Classes: Monday/Wednesday, 1:30 – 3:18PM
Location: 200 Schoenbaum Hall
Office: 514 Fisher Hall
Phones: 292-5761 (office), 740-335-4376 (home), 614-975-0102 (mobile)
Email: ; (H)
Always email both addresses.
Office Hours: Monday & Wednesday, 10:30 to 11:15
and by appointment or walk-in as available
Note: My other classes are MW 11:30-1:18 (300 SB) and 3:30-5:18 PM.
Carmen: Check for the latest information, such as slides, cases, latest syllabus & presentation schedule.
PREREQUISITES: M&L 650 (Principles of Marketing), MGT 330, and MGT 331
NOTE: You may not take this course concurrently with the prerequisites.
TEXT/READINGS:
Textbook: Coyle, Bardi, and Novack, Transportation, 7th Ed.
(South-Western College Publishing, 2006)
ISBN 10: 0-324-78919-X.; ISBN 13: 978-0-324-78919-5
Hard cover $196. Other options available on line.
COURSE OBJECTIVES:
1. Develop an understanding of the structure, capabilities and economics of national and international transportation systems.
2. Develop an understanding of the management of transportation services from the perspectives of both the user and the provider of those services.
REQUIREMENTS/GRADING:
Components Points % of Total Final Grade Scale
Midterm Exam 100 40% 93.0 – 100% ….. A
Final Exam 100 40% 90.0 – 92.9…………. A-
Cases (3@ 5pts) 15 15% 87.0 – 89.9…………. B+
Information Assignment 4 4% 83.0 – 86.9…………. B
Resume 1 __1% 80.0 – 82.9…………. B-
Total 100% 77.0 – 79.9.………… C+
73.0 – 76.9…………. C
70.0 – 72.9…………. C-
67.0 – 69.9…………. D+
60.0 – 66.9…………..D
Below 60.0……… E
Extra:
TLA
Attending 2 TLA/OLMA/MBLE meetings 1/4% each
Consult the TLA website at: http://osutla.com/
Read from reading list and
discuss what you learned with me for 15 minutes. 1/4 - 1/2%
Guest Speakers (each speaker counted only once) 1/4% each
Tours for 7:30 am 784 section (10/14, 11/2) 1/4% each
(Must check in with either Widdifield or Cooper at tour.)
1% (max)
Possible Reductions: not displaying large print name plates and spelling/grammar on cases.
COURSE CONDUCT:
The course will be a combination of lecture and discussion. Class notes will be available on Carmen at least the evening before the class. Lectures will cover the material in the text, as well as go beyond the text. There is supplemental material available on Carmen for almost every topic. Therefore, while attendance is not required, it is recommended. Students will be responsible for all assigned reading in the text whether it is explicitly covered in the lectures or not. Little time may be spent discussing topics in the text that students can comprehend on their own. Students are encouraged to pose questions about the text, lectures, or any related material at any time and to volunteer their own expertise where it may provide a helpful contribution to the class discussion.
There will be case analyses/problem assignments which will be discussed in class as well as require a written response on your part. Participation in class discussion is expected. Students are also expected to have read the assigned text material prior to class and be prepared to participate in any in-class discussion of the material. While no formal participation grade is awarded, the quality of participation will be taken into consideration by the instructor in "borderline" situations in the determination of grades at the end of the quarter.
Nameplates: It is important to learn to match names and faces. I need your help. The most cost-effective way to obtain nameplates is to print your own on heavy card stock. The class website includes a downloadable MS-Word template that prints two 3 inch by 9 3/4 inch "nameplates" on any laser or ink-jet printer. Use the heaviest card stock your printer will handle. Face up or folded on your desk will count if there is no place to display the name plate. If you forget your printed name card and have to hand-write one, it must be legible from the front of the room with my eyes. Note: Use them every day including, and especially, exam days. Class points are involved. Failure to have your name clearly visible and legible on exam days may result in points off the exam and/or extra credit on days when attendance is taken.
CASES:
There are three (3) case assignments. The cases will be posted on Carmen. All students will do all of the cases. Each case can be done as a two-person team or individually. The bases for grading (and expectations) are the same for individuals as they are for team efforts. Grading will be on a check+, check/check+, check (full points), check/check-, and check- basis. The case write-ups will be no more than three (3) pages in length (double-spaced, 12-point Times (New) Roman font, and 1" margins on all sides.) A strong hint is that they should not be much less either, depending on how the material is displayed. Text shorter than 2.5 pages will probably lose points. Any text beyond 3.5 pages will not be graded.
HANDWRITTEN cases will not be accepted. Please type your equations also. They may not look the way you would write them by hand but typing is preferred. Furthermore, points will be deducted for spelling and grammatical mistakes. PLEASE USE YOUR SPELL CHECKER AND PROOFREAD. The spell checker is not enough!
Cases will be analyzed using questions supplied by the textbook authors or the instructor. When answering case questions you will be expected to provide evidence, properly footnoted, for statements that you make. Bullet points and outline format are acceptable, even preferred. You are encouraged to discuss the cases with classmates; however, the work that you turn in must NOT be collaboration outside of your team.
Case format is either mathematical or narrative. Assume you are giving your case to a manager who does not know about transportation management.
For mathematical cases, be sure to:
· Put the equation in symbols or words, and then add the initial numbers.
· Indicate final answers.
· Define each term used.
Narrative cases (unless specific questions are asked) should consist of:
· A background paragraph (3-5 sentences) that indicates the situation and the problem(s)
· A list of alternatives
· The recommended solution with justification of why it is best by eliminating the others
Deposit the case in the Carmen Drop box as well as providing a hard copy in class. Late cases will lose 25% of the possible total for each day late. Assignments are due at the beginning of class on the due dates.
THE INFORMATION ASSIGNMENT
A two-person team or individual will choose an article from a recent publication or web site and report the major issues/findings to the class. The first to report on an article or specific topic will exclude others from doing so. The team will email both my home and OSU with their selection so it is first come, first served. I will let you know if you have selected an “inappropriate” topic and article(s) for the report. If I haven’t heard from you after the second week of class, you will be assigned a team and a topic starting from the third week on. Teams and topics/articles will be posted on Carmen.
All articles should be published June 5, 2010, or later and be at least the equivalent of 5-10 full pages of a small journal or magazine type, excluding advertising or other extraneous material on the pages. Figures and tables count in the 5-10 pages. (Hint: the article should be longer than the report you are writing.) Avoid company reports as the only sources. You may need to use multiple articles to meet the 5-10 page range. They should all be on the same topic, however.
Presentation dates will be selected to match the topic for discussion as closely as possible. If you wait too long, there may not be room for your presentation.
Material turned in should include a copy of the article/item discussed, an evaluation in the following format, and your presentation materials, all in both soft and hard copy. The evaluation paper will be no more than four pages in length (double-spaced, 12-point Times (New) Roman font, and 1” margins on all sides), and consist of.
Title of article/item and team names
2 pages: Brief synopsis of the key points of the article.
2 pages: Indicate how what you learned could help you in a logistics position from a transportation standpoint. This is an important section. It is as important as the synopsis. Please spend time on this. Give detail on how you could use this information on the job. Use headings to separate the two sections.
Deposit on Carmen and turn in hard copies of: 1) the power point slides used for the presentation, 2) the article(s), and 3) your evaluation. If you use transparencies or only have hard copy of the source materials, then provide hard copy but these can get separated from the evaluation so please consider scanning hard copy to place on Carmen. Put your names on all hard copies turned in.
We will strive for two or three presentations per class period. We will begin the class with the presentations. Each presentation should be five to seven minutes in length, incorporate the efforts of both team members, and convey a professional tone and appearance. THERE SHOULD BE NO DIRECT READING FROM THE REPORT. Both team members should present and be prepared to answer questions. The report will be due on the date of the scheduled team presentation. The presentation and paper will be graded on a check +, check, and check – basis. Grading will be based on content, slide quality, and communication skills exhibited. The assignments will not be graded or returned until everyone has presented.
The articles and/or power point slides will be posted on Carmen and WILL BE considered part of the respective exam.
EXAMINATIONS:
All examinations will be closed book/closed notes. Examinations will be a combination of short answer, computations, vocabulary definitions, and short essays. Focus on questions at the ends of chapters and ends of lectures. The rule of 2-3-5 applies to short answers. Case 2 will be part of the final. Material presented in the book, lectures, guest lectures, and assignments may be included. Bring pencils and/or pens to all examinations. No calculators, cell phones, or PDAs may be used. The examinations, including the final, will cover only material since the previous examination.
You may request review of the grade that you receive on any assignment or exam. However, this must be done in a timely manner. Any review request presented more than one week from the date that the assignment is returned may not be considered. Also note that the review policy works both ways; that is, you may gain OR lose points. Be sure of yourself. The whole exam or assignment will be subject to review.
DISABILITIES: If you feel that you need an accommodation based on the impact of a disability, please contact me privately to discuss your needs. Also, contact the Office for Disability Services (ODS) at (614) 292-3307 or visit them at 150 Pomerene Hall. ODS will coordinate all accommodations for students with documented disabilities.
ACADEMIC MISCONDUCT: Academic misconduct involves the giving or receiving of assistance during an examination, handing in written assignments that are in fact not the product of your own work, or failing to acknowledge the source of material incorporated into written assignments. Any suspicious activities will be turned over to the University Office of Academic Misconduct, on which I have served, for evaluation and appropriate action.
784 ASSIGNMENT SCHEDULE
DATE TOPIC ASSIGNMENTS
W Sep 22 Introduction Chapter 1
Transportation: Critical Link
in the Supply Chain
M Sep 27 Transportation: Critical Link Chapter 2
In the Economy Glossaries (on Web
and in book, pp. 482-494)
Due: Resume
W Sep 29 Work on Case 1 Read Chapter 3
M Oct 4 Guest Speakers
Transportation at Wal-Mart
W Oct 6 Guest Speaker: Brian Wheeler
Manager Inbound Supply Chain Solutions
FedEx Solutions
M Oct 11 Motor Carriers Chapter 5
W Oct 13 Railroads Chapter 6
Kinds of equipment (on Carmen) Due Case 1 (Required)
*Cases will be available on Carmen
M Oct 18 Airlines Chapter 7
W Oct 20 Water Carriers and Pipelines Chapter 8
(Including kinds of containers) see ppt slides
Complete Modal comparisons
M Oct 25 Transportation Chapter 9
and Risk Management
T Oct 26 Help Session 5:30-8 MacQuigg Labs, 0160
105 W Woodruff Ave
W Oct 27 Midterm (Ch 1-3, 5-8) Not Rates
DATE TOPIC 784 ASSIGNMENTS
M Nov 1 Costing and Pricing Chapter 4
Appendices 4A, 4B
& Rates posted on Web
W Nov 3 Costing and Pricing (continued)
M Nov 8 Global Transportation Planning Chapter 10
W Nov 10 Global Transportation Execution Chapter 11
Due Case 2 Rates
M Nov 15 Guest Speaker: Richard McGarrah
JB Hunt
Third Party Logistics Chapter 12
W Nov 17 Private Transportation Chapter 13
And Fleet Management
M Nov 22 Issues and Challenges Chapter 14
Of Global Supply Chains Due Case 3
W Nov 24 NO CLASS – Thanksgiving
M Nov 29 Transportation and the Future
Final Exam Review
W Dec 1 Final Exam (Ch 4, 9-14)
Thanks for being in the class.
Industry reading materials and websites of general interest (possible sources of presentation material)
American Society of Transportation and Logistics (AST&L) / www.astl.org
Bureau of Transportation Statistics / www.bts.gov
Council of Supply Chain Management Professionals (CSCMP) / http://www.cscmp.org
DC Velocity magazine / http://www.dcvelocity.com
Global Logistics & Supply Chain Strategies magazine / http://www.glscs.com
Inbound Logistics magazine / www.inboundlogistics.com
Logistics Management and Distribution Report magazine / www.manufacturing.net/magazine/logistic
Logistics Today magazine / http://www.logisticstoday.com
Purchasing magazine / www.manufacturing.net/magazine/purchasing
Retailing Today magazine / http://www.retailingtoday.com
Traffic World magazine / www.trafficworld.com
Transport Topics magazine / www.transporttopics.com
Transportation & Distribution magazine / www.tdmagazine.com
U.S. Department of Transportation / www.dot.gov
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