PR and Media Officer

As the PR and Media Coordinator you will spread good news about cricket and your club. You will promote the club, its interests, progress and achievements to members of public, which will raise its profile. Your updates and good news stories will boost the awareness of cricket and your club, which will look to lead to greater engagement with the community and participation in club life.

Ideally, you’ll need to be:

  • Excellent with communication skills – verbal and written
  • Knowledgeable about cricket, cricketers and competitions – locally, regionally and nationally
  • Media ‘savvy’
  • Proficient in IT
  • Understand and be able to use social media – Facebook, Twitter etc.
  • Creative, innovative and a quick thinker
  • Friendly, approachable and enthusiastic
  • Reliable and contactable
  • Very well organised
  • Meticulous and accurate over detail

What you will probably do:

  • Raise the profile of the club to internal and external audiences through links with local and social media – newspapers, websites, Facebook, Twitter, radio, television etc.
  • Maximise the communication around the club’s achievements and activities through all sources of the media
  • Create interesting articles and match updates and reports for the club website and local media
  • Liaise with other club members to raise communication levels and engage the local community
  • Oversee internal channels of communication - for example, club newsletters, website, the production of induction packs and information on notice boards
  • Write detailed reports on matches and good news or update stories

How much time might it take?

This role in most cases will take about 1 to 2 hours per week, depending on how active the club is. It may well be slightly busier during the season, and involve weekends.

What you should get out of it:

In conjunction with others, you will be the voice of the club - the person with the lowdown on the club and its achievements. You will make lots of new contacts in the sports and journalism world, raising your own profile by being involved. The more you involve people in the club the more you will get out of your role. This role can easily be divided into multiple roles – potentially reducing workload. It is also a great role for younger volunteers; maybe those at university, are proficient in IT, have some spare time and/or are trying to build a CV.

Benefits of volunteering:

  • To learn new and develop existing skills through hands on experience
  • Development of your interests to possibly become a profession
  • Personal and professional development
  • Support your portfolio
  • The ability to explore different sorts of career or job opportunities in a voluntary capacity
  • Experiencing new challenges
  • Become involved in something that you may have a real passion or interest for through a sporting context
  • Supporting your local community – putting something back into your community, personal satisfaction knowing you have helped others
  • Physical and social benefits – a chance to get out, have fun and meet some new people – enjoying the traditional social life that cricket clubs generate
  • Potential for a written/verbal reference
  • A brilliant CV booster