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Lynne Evosevich
Architectural Coatings
724-742-5375
Jamie Altman
Architectural Coatings
724-742-5599
PPG PAINTS brand to unveil BUILDER PERFORMANCE product at 2018 NAHB International Builders’ Show
CRANBERRY TOWNSHIP, Pa., Jan.8, 2018 – PPG (NYSE: PPG) today announced that its PPG PAINTS™ brand will debut BUILDER PERFORMANCE™ interior latex wall and ceiling paint at the 2018 NAHB International Builders’ Show (IBS) Jan. 9-11 in Orlando, Fla..Available in flat ready-mix colors and tint bases, the product is designed especially for volume homebuilders and commercial contractorsto provide precise color consistency for routine touch-up jobs.
Builder Performanceis a high-quality latex paintfor interior walls and ceilings. Its low odor and application characteristics make it easyto apply by spraying, brushing or rolling. The product provides a uniform flat finish to help hide tape joints and surface imperfections, and its excellent hide and touch-up properties result in an even and quality finish for every home. The curated Builder Performance color palette includes 10 top PPG Paints neutrals.
“At PPG, we understand professionals need to efficiently and accurately complete paint jobs and routine maintenance touch-ups,” said Terri Guenthenspberger, PPG seniorsegment marketing manager, Architectural Coatings. “Whether it is months or years following an initial paint job, professionals can be assured that the new PPG Paints Builder Performance line removes any guesswork by providing the ability to color match previous paint jobs. It also provides excellent hide and easy application features for a beautifully finished project.”
Builder Performancepaintisnow widely available atPPG Paints stores and independent retailers nationwide.For more information about the PPG Paintsbrand and Builder Performancepaint, visit booth W6953 at IBS or addition to the Builder Performance product and color palette, PPG will feature its 2018 Color of the Year, Black Flame, and product demos from PPG’s LIQUID NAILS® and HOMAX® brands in its IBS booth.
The PPG Paints brand and its national store network are dedicated to providing exceptional paint, expertise and supplies to painting contractors across all industry segments. The brand meets all painting needs with a broad and deep product line, outstanding technical support and individualized customer service, including timely delivery and state-of-the-art color matching through the PPG THE VOICE OF COLOR® platform. PPG Paints products are readily available across the nation, from a network of more than 2,400 locations including independent dealers and company-owned stores, ensuring adequate inventories and consistent service coast-to-coast. To find the store nearest you, visit
PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for more information.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.3 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit
We protect and beautify the world and PPG Paints are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Liquid Nailsis aregistered trademark of the PPG Group of Companies.
Homaxis a registered trademark of PPG Architectural Finishes, Inc.
Builder Performance is a registered trademark of PPG Architectural Finishes, Inc.
The Voice of Coloris a registered trademarkof PPG Architectural Finishes, Inc.