SELECTION CRITERIA

POST: Website and Digital Communications Officer

DEPARTMENT: Marketing and Communications

Essential Criteria / Desirable Criteria / How & When
Education / Qualification / ·  Educated to degree level or proven extensive experience in a similar role / ·  Membership of a relevant professional body
·  Diploma or other recognised digital marketing qualification / ·  Application Form
·  Certificates
Skills / Abilities / ·  Outstanding written and verbal communication skills
·  Outstanding copywriting skills with specific focus on writing and editing web content
·  Good editorial judgement
·  Significant knowledge and understanding of websites
·  Solid digital marketing skills with the ability to be creative and innovative
·  Ability to film, edit and produce videos.
·  Good ability in using image editing software (i.e. Adobe products)
·  Ability to organise and prioritise work, work to set deadlines and within budget
·  Ability to produce clear and concise written material for a range of audiences
·  Ability to analyse and produce reports, spreadsheets and briefings / ·  Project Management
·  Use of WordPress
·  Professional use of blogging platforms
·  Mentoring and training of others
·  Good ability and use of HTML, CSS, web authoring tools and related software packages. / ·  Application Form
·  Interview
·  Assessment Centre
·  References
Experience / ·  Experience of working in marketing, communications and/or PR
·  Management and development of a large and complex website and its content (CMS)
·  Proven track record in planning, managing and delivering digital marketing campaigns
·  Use of a range of social networks in a work environment (Including Facebook, Twitter, Instagram, YouTube and LinkedIn)
·  Ability to write storyboards for video production
·  Production of videos using in-house facilities and external agencies
·  Understanding and building SEO for websites
·  Strong analytical skills and strong understanding of web and digital metrics, including Google Analytics reporting and analysis
·  Executing and measuring effective email marketing campaigns
·  Working within an integrated team
·  Working to budgets
·  Working with external agencies
·  Exploitation of customer/supporter databases
·  Creation, distribution and measuring of eNewsletters
·  Writing for publications and/or marketing collateral. / ·  Working with CRM systems, especially Raisers’ Edge.
·  Experience of liaising with both technical and non-technical colleagues.
·  Online advertising – Commissioning and designing Google Adwords, PPC and Facebook adverts
·  Photography
·  Use of Hootsuite or other social media scheduler
·  Co-ordinating a network of digital screens via a digital signage management system.
·  Managing a network of digital display screens. / ·  Application Form
·  Interview
·  Assessment Centre
·  References
Knowledge / ·  Effectiveness and efficiency of digital marketing communications approaches and techniques
·  CRM techniques and systems
·  Website content management systems
·  Developments in new digital platforms
·  Website accessibility standards and complying with these / ·  Knowledge of the hospice or hospice sector
·  Knowledge of fundraising or the charity sector
·  Profile of the geography, population and organisations in Leicester, Leicestershire & Rutland
·  Knowledge of data protection laws / ·  Application Form
·  Interview
·  Assessment Centre
·  References
Motivation and personal attributes / ·  Able to contribute to the LOROS values & behaviours
·  Excellent interpersonal and communication skills, with the ability to form good relationships at all levels and with a wide variety of external organisations
·  Tactful and sensitive
·  Confident and persuasive when providing advice
·  Positive, self-motivated and committed to achieving results
·  Creative and innovative
·  Approachable and empathic
·  Calm under pressure
·  Excellent analytical and problem solving skills
·  Accurate and attention to detail
·  Self-motivated
·  Flexibility which will include working outside of regular contracted hours
·  Ability to work on own initiative and part of a team
·  Willingness to use own vehicle for business purposes / ·  Application Form
·  Interview
·  Assessment Centre
·  Presentation
·  References

P:\PERSONNEL\Person Specifications\Person Specifications 2018\Person Specification Website and Digital Communications Officer January 2018.doc