Popkowski Leszczyc, Peter T.L.

CURRICULUM VITAE

PETER T.L. POPKOWSKI LESZCZYC

(updated June, 2015)

Office:

University of Alberta
Department of Marketing Business Economics and Law

4-20F Faculty of Business Building, Edmonton, Alberta, Canada T6G 2R6

Ph: (780) 492-1866 Fax: (780) 492-3325

E-Mail: ;
Home page:

A. EDUCATION

Ph.D.Management Science, University of Texas at Dallas, November 1992

Major: MarketingMinor: Statistics

M.B.A.State University of New York at Buffalo, May 1987

Major: Marketing

B.S.State University of New York at Geneseo, May 1984

Major: Marketing (Cum Laude)

B. ACADEMIC EMPLOYMENT AND WORK EXPERIENCE

2016 – present Eric Geddes Professor of Business, University of Alberta, School of Business.

2013 – 2014 McCalla Professor, Department of Marketing Business Economics and Law, Faculty of Business, University of Alberta, Edmonton, Alberta Canada.

2012 – presentFull Professor, Department of Marketing Business Economics and Law, Faculty of Business, University of Alberta, Edmonton, Alberta Canada.

2011 – presentVisiting Professor of Marketing, Department of Marketing, Renmin University, Beijing, China.

1998 – 2012 Associate Professor, Department of Marketing Business Economics and Law, Faculty of Business, University of Alberta, Edmonton, Alberta Canada.

2011 Adjunct Professor, Department of Marketing, Renmin University, Beijing, China.

2010 Visiting Professor, Peking University, Beijing China.

1999 Visiting Associate Professor, University of Washington at Bothell (Jan-June).

1998Visiting Associate Professor, Eindhoven University of Technology, Eindhoven the Netherlands (June-December).

1991 – 1998 Assistant Professor, Department of Marketing Business Economics and Law, Faculty of Business, University of Alberta, Edmonton, Alberta Canada.

OTHER POSITIONS

2014 – present Vice-president Association for the Promotion of International Trade & Cultural
Exchange -- Canda.Hong Kong.China

2013 – present Ph.D. Area coordinator, University of Alberta.

2002 – present Founder and Executive Director of CampusAuctionMarket.com

CampusAuctionMarket.com is a local Internet auction site based in Edmonton, Alberta. The website has currently approximately 10,000 registered members and has been an important fundraising tool for local charities. I have co-organized numerous online charity auction events on CampusAuctionMarket raising over $4,000,000 for various charities.

2002 – 2015Vice-president of Electronic Communications, INFORMS Society on Marketing,

1997 – 2015 Member Advisory board INFORMS Society on Marketing Science.

2006 – 2008 Member Advisory board Frank M. Bass Institute for Marketing Science.

1997 – 2002Editor, INFORMS Society on Marketing Newsletter.

1987 - 1991Research and Teaching Assistant for Frank M. Bass, Susan L. Holak, and Thomas J. Reynolds. Research responsibilities included a sales forecasting project for Occidental Corporation. Developed a sales forecasting model for the PVC pipe industry.

1988 - 1989Taught lectures in statistical computer applications for statistics students.

1986 - 1987Computer Consultant in micro and mainframe computer lab, at the State University of New York at Buffalo, Buffalo, New York.

1987Marketing research project for Erie Community College, Buffalo, New York. Conducted research and developed a marketing plan to increase enrollment.

1985Marketing research project for the John Wiley School of business, Buffalo, New York. A perceptional study.

1984 - 1985Marketing Manager for Zwolse Algemeene Life Insurance Corporation, Utrecht, the Netherlands. Responsible for all aspects of marketing.

1983Honors Internship, Avon Hardware Corp., Avon, New York. Conducted a market survey, research, and consultation.

C. AREAS OF RESEARCH INTEREST

Research Interests

Empirical and theoretical issues related to (Internet) auctions, application of controlled field experiments, charitable giving, consumer search and influence of information on price formation, product bundling, consumer shopping behavior and store choice behavior, online word of mouth, group buying.

D. PUBLICATIONS AND RESEARCH PAPERS

doctoral dissertation – Advisor Frank M. Bass

Popkowski Leszczyc, Peter T.L. (1992). “Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach.”

Refereed Journal Articles

  1. Haruvy, Ernan and Peter T. L. Popkowski Leszczyc (2016), “Measuring the Impact of Price Matching Guarantees on Price Dispersion and Willingness to Pay in Auctions,” in press Journal of Retailing; doi:10.1016/j.jretai.2015.07.003
  2. Qiu, Chun and Peter T.L. Popkowski Leszczyc (2016), “Voluntary Intermediary Reviews and Brand Equity,” forthcoming in European Journal of Marketing.
  3. Zelin Zhang, Xia Wang, Peter T L. Popkowski Leszczyc, and Xiao Zuo (2016), “The Dynamics of Online Purchase Visits: Inertia or Switching?,” forthcoming in Frontiers of Business Research in China.
  4. Haruvy, Ernan, and Peter T.L. Popkowski Leszczyc (2015), “The Losers Bliss in Auctions with Price Externality,” Games, 6, 191-213; doi:10.3390/g6030191.
  5. Popkowski Leszczyc, Peter T. L., Chun Qiu, Shenyu Li and Michael H. Rothkopf (2015), “Bidding Behaviors in Charity Auctions,” Marketing Letters, 26(1), 17-28.

6. Haruvy, Ernan, Peter T.L. Popkowski Leszczyc and Yu Ma (2014), “Does Higher Transparency Lead to More Search in Online Auctions,” Production and Operations Management, 23(2), 197-209. [On the Business Week’s list of 20 premier journals.]

  1. Li, Shenyu, Siva Balasubramanian and Peter T.L. Popkowski Leszczyc (2014), “The Profit Impact of the Transaction Specific Assets: A Process Model of Adaptive Marketing Resources,” Journal of Strategic Marketing, 22 (4), 316-327.

8. He, Yongfu, and Peter T.L. Popkowski Leszczyc (2013), “The Impact of Jump Bidding in Online Auctions,” Marketing Letters, 24(4), 387-97.

  1. Gönül, Füsun F. and Peter T.L. Popkowski Leszczyc (2012), “Determinants of Elapsed Time to Switch between Auctions: Findings from a Hazard Function Model with Unobserved Heterogeneity, Journal of Research in Interactive Marketing, 6(2), 96-109.
  2. Qiu, Chun, Peter T.L. Popkowski Leszczyc and Yongfu He (2012), “Factors Affecting Price Setting in Online Auctions,” Journal of Revenue and Pricing Management, 11(3), 289-302.
  3. Gönül, Füsun F. and Peter T.L. Popkowski Leszczyc (2011), “Sniping Behavior in eBay Auctions,” International Journal of Electronic Marketing and Retailing, 1(4), 16-29.
  4. Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2010), “Search and Choice in Online Auctions,” Marketing Science, 29(6), 1152-64.
  5. Popkowski Leszczyc, Peter T.L. and Michael Rothkopf (2010), “Charitable Motives and Bidding in Charity Auctions” Management Science, 56(3), 399-413. [Lead article].
  6. Popkowski Leszczyc, Peter T.L. and Gerald Häubl (2010), “To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions,” Journal of Marketing, 74(4), 110-24.
  7. Murray, Kyle B., Fabrizio Di Muro, Adam Fin and Peter T.L. Popkowski Leszczyc (2010), “The effect of weather on consumer spending,” Journal of Retailing and Consumer Services,17(6), 512-20.
  8. Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2010), “The impact of online auction duration,” Decision Analysis, 7(1), 99-106. [Special issue: Honoring Michael H. Rothkopf’s Legacy of Rigor and Relevance in Auction Theory].
  9. Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2009), “Bidder Motives in Cause Related Auctions,” International Journal of Research in Marketing, 26(4), 324–331.
  10. Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2009), “Internet Auctions,” Foundations and Trends® in Marketing, 4(1), 1-75.
  11. Popkowski Leszczyc, Peter T.L., Chun Qiu, and Yongfu He (2009), “Empirical Testing of the Reference Price Effect of Buy-now Prices in Internet Auctions,” Journal of Retailing, 86, 211-21.
  12. Popkowski Leszczyc, Peter T.L., John W. Pracejus and Michael Shen (2008), “Why More Can Be Less: An Inference-Based Explanation for Hyper-Subadditivity in Product Bundles,” Organizational Behavior and Human Decision Processes, 105(2), 233-46.
  13. Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc Octavian Carare, James C. Cox, Eric A. Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park and Michael H. Rothkopf (2008), “Competition between Auctions,” Marketing Letters,19(3-4), 431-448.
  14. Cheema, Amar, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard Bagozzi, James Cox, Utpal Dholakia, Eric Greenleaf, Amit Pazgal, Michael Rothkopf, Michael Shen, Shyam Sunder, and Robert Zeithammer (2005), “Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions,” Marketing Letters, 16(3-4), 401-13.
  15. Kauffman, Ralph and Peter T.L. Popkowski Leszczyc (2005), "Optimum Consideration Set Size for Organizational Buying Decisions, Industrial Marketing Management, 34(1), 3-12. [Lead article]
  16. Popkowski Leszczyc, Peter T.L., and Ashish Sinha (2005), "A Method to Incorporate Managerial Intuition Into Models of Consumer Choice," Journal of Retailing and Consumer Services, 12(2), 113-23.
  17. Popkowski Leszczyc, Peter T.L., Ashish Sinha and Anna Sahgal (2004), "The effect of Multi-Purpose Shopping on Pricing and Location Strategy for Grocery Stores," Journal of Retailing, 80(2), 85-99. [Lead article and Winner of Davidson Award Honorable Mention for the Best article in the Journal of Retailing].
  18. Joh, C.H. Harry Timmermans and Peter T.L. Popkowski Leszczyc (2003), "Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods," Journal of Retailing and Consumer Services, 10, 135-44.
  19. Popkowski Leszczyc, Peter T.L. and Harry J.P. Timmermans (2002), “Unconditional and Conditional Competing Risk Models of Activity Duration and Activity Sequencing Decisions: An Empirical Comparison,” Journal of Geographical systems, 4, 157-170.
  20. Popkowski Leszczyc, Peter T.L. and Harry J.P. Timmermans (2001), "Experimental Choice Analysis of Shopping Strategies," Journal of Retailing, 77(4), 493-509.
  21. Popkowski Leszczyc, Peter T.L., Ashish Sinha and Harry J.P. Timmermans (2000), "Consumer Store Choice Dynamics: An Analysis of the Competitive Market Structure for Grocery Stores," Journal of Retailing, 76(3), 323-45.
  22. Srinivasan, Shuba, Peter T.L. Popkowski Leszczyc and Frank M Bass (2000), “Market Share Equilibrium and Competitive Interaction: The Impact of Temporary, Gradual and Structural Changes in Prices,” International Journal of Research in Marketing, 17(4), 281-305. [Nominated for 2010 Jan-Benedict E.M. Steenkamp Award for Long Term Impact in IJRM].
  23. Popkowski Leszczyc, Peter T.L. and Frank M. Bass (1998). "Determining the Effects of Observed and Unobserved Heterogeneity on Consumer Brand Choice," Applied Stochastic Models and Data Analysis, 14, 95-115. [Lead article].
  24. Gengler, Charles E. and Peter T.L. Popkowski Leszczyc (1997). "The Use of Customer Satisfaction Research for Relationship Marketing," Journal of Interactive Marketing, 11(1), 23-29.
  25. Popkowski Leszczyc, Peter T.L. and Harry J.P. Timmermans (1997), "Store Switching Behavior," Marketing letters, 8(2), 193-204.
  26. Gönül, Füsun F., Peter T.L. Popkowski Leszczyc and T. Sugawara (1996), "Joint Estimates of Purchase Timing and Brand Switching Tendency: Results from a Scanner Panel Data of Frequently Purchased Products," Canadian Journal of Economics, XXIX, S501-504.
  27. Popkowski Leszczyc, Peter T.L. and Füsun Gönül (1996), "Multiple Ways of Measuring Brand Loyalty," Canadian Journal of Economics, XXIX, S494-497.
  28. Popkowski Leszczyc, Peter T.L. and Harry J.P. Timmermans (1996), "An Unconditional Competing Risk-Hazard Model of Consumer Store Choice Dynamics," Environment and Planning A, 28, 357-68. [A top journal in the field of urban and regional research].
  29. Popkowski Leszczyc, Peter T.L. and Ram C. Rao (1989), “The Effects of National and Local Advertising on Price Sensitivity,” Marketing Letters 1(2), 149-160.

Refereed Proceedings Articles

  1. Wong, Leo and Peter T.L. Popkowski Leszczyc (2011), “The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy,” in Advances in Consumer Research.
  2. Pracejus, John W., Peter T.L. Popkowski Leszczyc and Yingtao Shen (2009), “The importance of value certainty in assessing multiple items simultaneously,” in Advances in Consumer Research.
  3. Murray, Kyle B., Adam Fin, Peter T.L. Popkowski Leszczyc and Fabrizio Di Muro (2008), “The effect of weather on consumer spending,” in Advances in Consumer Research, Vol. 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research.
  4. Popkowski Leszczyc, Peter T.L., Chun Qiu, and Yongfu He (2008), “A Reference Price Effect of Buy-now Prices in Internet Auctions,” in Advances in Consumer Research.
  5. Qiu, Chun, Peter T.L. Popkowski Leszczyc, and Junjun Xie (2008), “Voluntary Intermediary Reviews and Brand Equity,” in Proceedings of AMA Summer Marketing Educators' Conference.
  6. Xie, Junjun, Chun Qiu and Peter Popkowski Leszczyc (2008), "The Antecedents and Consequences of Voluntary Intermediary Reviews,” in Proceedings of Administrative Sciences Association of Canada Annual Conference 2007.
  7. Qiu, Chun, Peter T.L. Popkowski Leszczyc, and Yongfu He (2005), “The Signal Effect of Buy-Now Price in Internet Auctions,” Frank Pons (eds.) Proceedings of the Annual Conference of the Administrative Sciences Association of Canada, 26(3).
  8. Popkowski Leszczyc, Peter T.L. (2004), “The Psychology of Auctions: Enriching Models of Bidder and Seller Behavior,” in Barbara E. Kahn and Mary Frances Luce (eds.), Advances in Consumer Research, Vol. XXXI, 90-93.
  9. He, Yongfu and Peter T.L. Popkowski Leszczyc (2004), “Learning by Bidding in Online auctions,” in 2004 Fordham University Behavioral Pricing Conference Proceedings.
  10. Häubl, Gerald and Peter T.L. Popkowski Leszczyc (2003), "Minimum Prices and Product Valuations in Auctions,” Marketing Science Institute Reports, Issue 3, No. 03-117, 115-141.
  11. Häubl, Gerald and Peter T.L., Popkowski Leszczyc (2001), “Going, Going, Gone – Determinants of Bidding Volume and Selling Prices in Internet Auctions,” Advances in Consumer Research, 28, 451-453.
  12. Häubl, Gerald and Peter T.L., Popkowski Leszczyc (2000), "Going, Going, Gone! Determinants of Bidding Volume and Selling Prices in Internet Auctions,” in proceedings of the second INFORMS Marketing Science and the Internet conference Exploring Understanding Consumer Behavior on the Internet, 1-37.
  13. Sinha, Ashish, Peter T.L. Popkowski Leszczyc and Ravi Pappu (2000), "Measuring Customer Based Brand Equity using Hierarchical Bayes Methodology,” 2000 AMA Summer Educator’s Conference Proceedings, August. [Winner of Best Research Paper Award].
  14. Popkowski Leszczyc, Peter T.L. (1991), “Investigating the Effects of Unobserved Heterogeneity in Stochastic Models of Consumer Choice: A Hazard Model Approach,” in proceedings of the Ninth University of Houston Doctoral Symposium, 1-20.

 papers under review

  1. Li, Shenyu, Chun Qiu and Peter T.L. Popkowski Leszczyc (2015), “The Effects of Formal and Informal Institutions on Multinational Retailers’ Financial Performance,” revise and resubmit (3rd round) in Journal of International Business Studies.
  2. Haruvy, Ernan, and Peter T.L. Popkowski Leszczyc (2015), “A study of bidding behavior in all-pay auctions,” under review in Journal of Marketing Research.
  3. Häubl, Gerald and Peter T.L. Popkowski Leszczyc (2014), “The Effect of Speed of Competitor Reaction on Product Valuations in Auctions,” revise and resubmit (2nd round) in Journal of Consumer Research.
  4. Han, Jidong and Peter T.L. Popkowski Leszczyc (2014), “The non-linear effect of minimum bid on selling prices in auctions,” revise and resubmit (2nd round) in Marketing Letters.
  5. Zhuang, Hejun, Yuanfang Li and Peter T.L. Popkowski Leszczyc (2015), “The Impact of Market Structure and Shopping Risk on Online versus Offline Price Dispersion.” revise and resubmit (2nd round) in Journal of Retailing.

working papers to be submitted

  1. Zhang, Zelin, Peter T. L. Popkowski Leszczyc and Riliang Qu (2016), “A joint optimal model of pricing, rebate value and redemption hassle.”
  2. Pang, Jun, Peter T.L. Popkowski Leszczyc and Kanliang Wang (2016), “Marketing Star or Marketing Myth? A Field Experiment on the Effectiveness of Group Buying.”
  3. Popkowski Leszczyc, Peter T.L. and Leo Wong (2015), “The Effectiveness of Donation Promises in Charity Auctions as Cause-Related Marketing Strategy.”
  4. Jacobson, Mark, Peter T.L. Popkowski Leszczyc and Shenyu Li (2015), “Protestantism as a Cure-All for Ethical Problems in China? Confucianism’s Role as a Key Mediator between Religion and Moral Judgments,” to be submitted to Journal of Business Ethics.”
  5. He, Yongfu and Peter T.L. Popkowski Leszczyc (2014), “A Longitudinal Study of Adapting Bidding Behaviors in Online Auctions,” to be submitted to Journal of Business Research.
  6. He, Yongfu, Peter T.L. Popkowski Leszczyc and Chun Qiu (2015), “Jump Bidding in Online Auctions: A Double-edged Sword,” intended outlet Journal of Marketing Research.
  7. Li , Shenyu, Peter T.L. Popkowski Leszczyc and Siva Balasubramanian (2014), “Modeling Information diffusion Efficiency in a Social Network.”
  8. Wang, Xia, Zelin Zhang and Peter T.L. Popkowski Leszczyc (2015), “The impact of internet channels on purchase conversion,” intended outlet Annals of Tourism.
  9. Zhuang, Hejun and Peter T.L. Popkowski Leszczyc (2015), “Optimal Seller Strategies in Overlapping Auctions,” intended outlet Marketing Science.

work in progress

Han, Jidong, Peter T.L. Popkowski Leszczyc and Zelin Zhang (2014), “An empirical study of simultaneous, sequential and overlapping auctions.”

Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2014), “Assessing Sequential Dependencies in Bidding on Substitute and Complementary products.”

Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2014), “The Effect of Involvement on Fundraising: A Charity Field Experiment.” Intended outlet Marketing Science.

Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc (2014), “Choice Model Estimation of Bidder Valuations in Paired English Auctions.”

Popkowski Leszczyc, Peter T.L., Füsun F. Gönül, Paul Messinger and Chun (Martin) Qiu (2014), “The effect of information in auctions.”

Zhang, Zelin and Peter T.L. Popkowski Leszczyc (2014), “The Impact of Buy-now prices and Reserve prices in Auctions.”

working papers and research reports

Haruvy, Ernan and Peter T. L. Popkowski Leszczyc (2013), “A Study of Bidding Behavior in All-Pay Auctions,” Social Science Research Network working paper Nr. 2229260,

Haruvy, Ernan and Peter T. L. Popkowski Leszczyc (2013), “Measuring the Impact of Price Matching Guarantees on Price Dispersion And Willingness to Pay in Auctions,” Social Science Research Network working paper Nr. 2230593, 2230593.

Gönül, Füsun F. and Peter T.L. Popkowski Leszczyc (2012), “Determinants of Elapsed Time to Switch between Auctions: Findings from a Hazard Function Model with Unobserved Heterogeneity,” Social Science Research Network working paper Nr. 2058559,

Haruvy, Ernan, Peter T.L. Popkowski Leszczyc and Yu Ma (2012), “Does Higher Transparency Lead to More Search in Online Auctions?,” Social Science Research Network working paper Nr. 1998467,

Popkowski Leszczyc, Peter T. L., and Leo T. Wong (2011), “The Effectiveness of Donation Promises in Charity Auctions as a Cause-Related Marketing Strategy,” Social Science Research Network working paper Nr. 1734505,

Qiu, Chun, Popkowski Leszczyc, Peter T. L. and He, Yongfu, Factors (2011), “Affecting Price Setting in Online Auctions,” Social Science Research Network working paper Nr. 2011084,

Haruvy, Ernan and Peter T.L. Popkowski Leszczyc (2010), “Search and Choice in Online Consumer Auctions,” Social Science Research Network working paper Nr. 1653085

He, Yongfu and Peter T.L. Popkowski Leszczyc (2010), “The Impact of Jump Bidding in Online Auctions,” Social Science Research Network working paper Nr. 1667157,

Gönül, Füsun F. and Peter T.L. Popkowski Leszczyc (2010), “Snipe Bidding Behavior in Ebay Auctions,” Social Science Research Network working paper Nr. 1647357,

Murray, Kyle B., Fabrizio Di Muro, Adam Finn and Peter T.L. Popkowski Leszczyc (2010), “The Effect of Weather on Consumer Spending,” Social Science Research Network working paper Nr. 1657977,

Haruvy, Ernan and Peter T. L. Popkowski Leszczyc (2009), “The Impact of Online Auction Duration,” Social Science Research Network working paper Nr. 1420304,

Popkowski Leszczyc, Peter T.L., and Michael Rothkopf (2009), “Charitable Intent and Bidding in Charity Auctions,” Social Science Research Network working paper Nr. 899296,

Popkowski Leszczyc, Peter T. L., Michael Shen, and John Pracejus (2007), "Why More Can Be Less: An Inference-Based Explanation for Hyper-Subadditivity in Product Bundles " Social Science Research Network working paper Nr. 689142,

Popkowski Leszczyc, Peter T.L., Chun Qiu, and Yongfu He (2007), " Empirical Testing of the Reference Price Effect of Buy-now Prices in Internet Auctions" Social Science Research Network working paper Nr. 689121,

Gengler, Charles E. and Peter T.L. Popkowski Leszczyc (1994), "The Use of Customer Satisfaction Research for Relationship Marketing," Canadian Institute of Retailing and Services Studies working paper # 9401.

Popkowski Leszczyc, Peter T.L. and Alice Nakamura (1996), “Scanner Data: Its use in Marketing and Potential Relevance for Index Number Making,” working paper