POLICY TITLE: Marketing & Publicity Policy 1-23

POLICY

Approved by: President’s Council (July 2015)

BYU-Idaho seeks to create an atmosphere where students, employees, and visitors can focus on the mission of the university. To contribute to this environment, marketing and publicity are limited to approved channels on the physical campus as well as BYU-Idaho’s online environments.Marketing and publicity must be in harmony with the values and mission of BYU-Idaho andmustbe consistent with BYU-Idaho brand standards. Proposals for marketing ideas not detailed in this policy should be presented to University Relations for consideration.

  1. Outside entities are not permitted to advertise on campus.

Sales, solicitations, and sponsorships by outside businesses, agencies, individuals, for-profit, and not-for-profit organizations are prohibited. No commercial advertising is allowed on event programs, backs of tickets, or any other BYU-Idaho publication.

1.1.Paid advertisements in The Scroll are approved exceptions. The Scroll is responsible for approving the content of ads.

1.2.Exceptions require approval by University Relations, who work through Communication Council and President’s Council.

1.3.Violations will be documented and violators may be restricted from future campus access. Violators may also be referred to the authorities in accordance with local laws.

  1. BYU-Idaho does not have a licensing program and off-campus entities are not permitted to use any element or aspect of the BYU-Idaho identity.

Copyrighted BYU-Idaho elements may not be used for financial gain or to establish or imply a relationship with or endorsement by the university. This includes but is not limited to the BYU-Idaho name, logos, images, and videos.

2.1.Exceptions include credit for joint ventures or academic programs. Exception requests must be submitted to University Relations for approval and determination of proper use of branding elements.

2.2.The BYU-Idaho campus and its buildings are a strong branding element of the University and are not to be used as a platform or promotional material for other organizations.

  1. The logos of off-campus organizations may be used in marketing materials for academic experiences and employment opportunities.

BYU-Idaho regularly works with outside organizations to make academic, networking, and employment opportunities available for students. When promoting academic presentations, internship interviews, conferences, career or employment recruiting, and university forums, the use of corporate logos is permitted. The BYU-Idaho organization responsible for the communication must work with University Relations to ensure that the purpose of the event and the hosting organization appear prominently on all promotional materials. Companies and personalities are secondary to the event. Advertising materials may not promote associated products or services.On occasion,President’s Council maydirectthe use of corporate logos in marketing forservices intended to benefit all students.

3.1.Promotion of speakers is governed by the Guest Speaker policy (1-4). Verification of compliance with this policy is required before materials may be distributed through approved marketing channels.

3.2.Departments may use their bulletin boards to post academic and employment opportunities specific to students in their discipline. Please consult with University Relations regarding guidelines for approved content.

  1. University organizations must coordinate with University Relations when producing and distributing marketing materials and merchandise.

Submitted media will be reviewed, scheduled, posted, and/or given the proper approval stamp depending upon the marketing channel used.

4.1.Marketing materials must include the official BYU-Idaho logo. Departments are authorized to use their official department logo obtained through University Relations. All other logos are not approved.Exceptions are reviewed by University Relations and Communication Council, and approved by President’s Council.

4.2.Temporary signage is subject to policy and must not be posted for more than a month. For more permanent signage see Signage Policy for more information.

4.3.University entities may display messages in and adjacent to their offices. Please consult with University Relations forrecommended display methods.

4.4.Marketing and advertising content intended for display off-campus needs to be approved by University Relations.

  1. Marketing and publicity materials may be distributed only through approved channels on campus and BYU-Idaho websites and online tools. Materials must be approved by University Relations prior to distribution.Approved marketing channels are:
  2. Banners
  3. Billboard
  4. Booths
  5. Brochures
  6. BYU-Idaho App
  7. Calendar Events
  8. Campus Email
  9. Campus Mail
  10. Campus Video Network (CVN)
  11. Department Bulletin Boards
  12. Fliers
  13. Kiosks
  14. Newsletters
  15. Official Web Sites
  16. Oversized Posters
  17. Outdoor Signs
  18. Postcards
  19. Posters
  20. Table Tents
  21. Scroll
  22. Social Media
  23. Video
  24. Web Ads

Approved media must meet content and branding standards of the University as outlined in the BYU-Idaho style guide and branding website at Some channels or locationsmay have additional guidelines.University Relations provides various resources to assist advertisers in meeting university standards. Please use the procedures below as a guide. Contact University Relations for updates or refinements to procedures.

PROCEDURES

Procedures owner: University Relations at

Four keys to compliance with the university’s marketing and publicity policy (1-23):

  1. Use approved channels
  2. Use approved templates
  3. Use the approval process to authorize media for distribution.
  4. Consult with University Relations for questions, exceptions, or unusual circumstances.

University Relations provides phone, email, and walk-in support during business hours. They also review materials, answer questions, and provide approvals.

Approval Process

Marketing campaigns for offices, departments, events, programs, classes, etc., can and should have a unique tone. However, this must be in harmony with the BYU-Idaho brand. Pieces deemed in discordance with the parent BYU-Idaho brand will not be approved.

Following is a list of common reasons materials may not be approved:

  • Offensive content or imagery
  • Violent or gruesome imagery
  • Inappropriate innuendo
  • Imagery displaying dress and grooming inconsistent with the Honor Code
  • The template has been changed or the essential branding elements are missing.
  • The logo is low quality, modified, or placed incorrectly within a template.
  • Unapproved department logos
  • Inappropriate use of university branding elements

Media distributed via approved channels must be approved by University Relations prior to printing, publishing, or distribution. Pleasesubmit designs for approvalusing the formfound at

Many channels haveunique procedures. Please visit for the most current guidelines.