PNC Grow Up Great

Mobile Learning Adventure

Fact Sheet

OVERVIEW:The Mobile Learning Adventure (MLA) is a traveling exhibit thatprovides an opportunity for parents and caregivers to learn about the importance of early childhood education while they engage in fun activities with their children. A part ofPNC Grow Up Great, a 10-year, $100 million investment in early childhood education, MLA includes the “When I Grow Up” station, where kids dress up as different professionals and have their picture superimposed on an appropriate background. In addition, parents can take home activity books and learning kits that demonstrate how to take everyday moments and turn them into learning opportunities.

FEATURES:

  • “What I Want To Be When I Grow Up” photo station
  • The photo station is comprised of a green screen and the latest compositing software. Children are able to dress up as the professional of their choice and have their images superimposed upon the appropriate background for the vocation.
  • Examples of costumes include an astronaut, cowboy, fireman, ballerina, scientist, and doctor.
  • Following the activity the children will receive a Grow Up Great frame with a souvenir photo from the photo station as well as an activity book.
  • Touch Screen Kiosks– There are two touch screen kiosks: one sized for children and a larger kiosk for adults.
  • The children’s kiosk provides fun, interactive and educational activities for children to do with their parents. Each child receives a special certificate upon completion of the activity.
  • The adult kiosk has a quiz for adults to test their smarts about early education. At the end of the adventure, parents and caregivers receive brochures that contain 101 Great Tips and 25 Little Things To Help Kids Grow Up Great.

ADDITIONAL HIGHLIGHT:

  • “Happy, Healthy, Ready for School: Learning is Everywhere” kits: Children may receive an activity kit created by Sesame Workshop for PNC. The free bilingual, multimedia kits include a magazine for parents and caregivers, a children’s activity book and cards, along with an original Sesame Street DVD that follows Elmo, Abby Cadabby, and their friends on a learning adventure through the everyday moments they have at home and on the go. Learning is Everywhere materials are available at and, at no charge, on iTunes (

FACTS:

  • The target age for the Mobile Learning Adventure is children from age 2 to age 5.
  • Depending upon the available space, two bright orange tents, branded with PNC Grow Up Great, are raised as part of the MLA. The two touch screen kiosks and photo station exhibits are housed within it.
  • In 2008, the exhibit will visit 14 PNC Bank branches and attend 35 community events across the eight states and the District of Columbia in which PNC operates. The exhibit travels from spring through autumn.
  • Through the first seven months of 2008, approximately 15,000 individuals visited the exhibit, resulting in 4,300 photos from the When I Grow Up photo station and the distribution of more than 2,200 Happy, Healthy, Ready for School activity kits
  • Last year, the exhibit visited 17 PNC Bank branches and attended 19 community events. In the process,more than 8,800 individuals visited MLA and more than 3,100photos were processed from the When I Grow Up photo station.