FOR IMMEDIATE RELEASE
July 22, 2011
Contact: Ashley Lenz, PIAG VP Marketing & Communications
, (678) 816-1166
PIAG Workshops Focus on Branding and ROI
Atlanta, GA, July 21, 2011 – The Printing & Imaging Association of Georgia (PIAG) announces two educational classes being offered in August and September to focus on brand integrity and the ROI of direct mail. The classes were created to assist marketers, media specifers and the print industry in understanding how print can enhance brand integrity and how direct mail results can be measured with confidence.
“With countless choices by which to communicate, it is important to make intelligent choices,” said Cindy Seel, PIAG Executive Vice President. “Print is an effective way to convey your brand, cut through the noise and get results and these classes are designed to show you how.” Both workshops are open to all in the print, creative and marketing community.
Respect Your Brand: Print’s Role in Brand Integrity: will take place on Wednesday, August 24 from 10:00 a.m. – 12:15 p.m at the Portfolio Center on Bennett Street in Atlanta. The class, which is $20 for members, marketers, and media buyers, will reveal best branding practices (along with a few don’ts) from one of Atlanta’s top branding authorities, Kathleen Turaski of Resonance. Jason Henry and Kip Thomas of Henry & Company offer inspirational idea with creative print and finishing techniques. To learn more or register visit http://respectyourbrand.eventbrite.com/
The second class, “ROI of Direct Mail: Measure Results with Confidence,” will take place on Thursday, September 29 from 10:00 a.m. – Noon at PIAG offices in Smyrna. Dr. John Leininger, Professor of Graphic Communications at Clemson University demonstrates how to tract the ROI of direct mail efforts through statistically sound methods that demonstrate accountability, amplify your ad spend , and measure impact to an overall marketing campaign. The cost is $25 for members, marketers, and media buyers. To learn more or register visit http://directmailroi.eventbrite.com/.
PIAG is a statewide 501 (c) 3 trade association representing the Georgia printing and imaging industry. Through its Rediscover Print campaign, PIAG works to provide marketers, designers and media buyers with facts and information on the value and ROI print can bring to their communication efforts. Through its education efforts, PIAG provides members and their customers with tools and resources they can use to elevate their personal and business success.
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