FIRAS EBWINI
Email: Phone: +97433656143
PERSONAL INFORMATION:
Gender: Male
Date of Birth:05-July-1972
Nationality: Jordan
Marital Status: Married
Languages: Arabic & English
INTRODUCTION-
An expert in Restaurant Operations Managements for more than 3 years for international chain restaurants. This position is responsible for hiring, purchasing, physical maintenance, scheduling, finance, and marketing.
Plus over 13 years of experience delivering profitable marketing solutions in the FMCG industry and proven ability to create compelling marketing campaigns and penetrate new markets in the Middle East area and North Africa (MEANA).
Participated in international and domestic exhibitions and worked closely with major Food processing suppliers in the world such as Nestle, Freshly and Keskinoglu. Gained international experience in competitive market analysis and qualitative and quantitative research that enabled me to develop market specific merchandising and promotional strategies which contributed to expand market share of Al-Sawaed Company by % 10-20.
Gained extensive knowledge and skills to employ the web media technologies such as blogs, LinkedIn, YouTube, Facebook, Twitter, and HTML, face-book, Twitter, and Microsoft Office programs.
Proven ability to manage multiple corresponding projects and cross-functional teams to deadline as well as high-impact presentation and negotiation skills.
In addition to all the above, I also possess a delicate balance of analytical and creative skills, along with excellent client facing skills.
A complete outline of my experience and skills relevant to this job are included in the attached resume and I hope to meet with you soon to discuss this position in more detail.
Core Competencies
· Communication skills
· Organization and planning
· Problem analysis and problem-solving
· Persuasive and influencing ability
· Teamwork
· Negotiation skills
· Presentation skills
· Innovation and creativity
· Decision-making
· Adaptability
· Stress tolerance
PROFESSIONAL EXPERIENCE:
2003 –2004
Marketing Executive
Al-Amer Trading-Egypt
Job accountabilities/responsibilities comprised the following:
· Monitoring competitor activity and plans.
· Supporting the marketing manager and other colleagues.
· Arranging the effective distribution of marketing materials.
· Managing the design and production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
· analyzing and investigating price, demand and competition
· devising and presenting ideas, suggest ideal marketing strategies and writing reports
· Promoting and raising the brand awareness/ popularity of products.
· Identifying new business opportunities and threats to the company.
· Implement effective strategies to get the biggest market share in the competing products.
· Coordinating sponsorship event inclusive of booth and materials for distribution
2004 –2014:
Regional Marketing Manager
AL SAWAED INTERNATIONAL – Jordan & Egypt
Job accountabilities/responsibilities comprised the following:
· Cconduct market research to determine market requirements for existing and future products by conducting audits; identifying trends; determining regional sales system improvements to achieve regional sales operational objectives.
· Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, sales collateral materials, PR, promotions and events.
· Develop and implement marketing plans and projects for new and existing products.
· Forecast requirements; prepare an annual budget and schedule expenditure. Analyze variances and initiate corrective actions to meet regional sales financial objectives.
· Establish marketing and sales objectives by creating a sales plan and quota for the different districts.
· Prepare the terms of all business agreements, negotiate and close sales.
· Maintain and expand customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
· Recommend product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
· Attend international exhibitions and other trade promotions to explore new markets and products.
· Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.
· Accomplish sales and organization mission by completing related results as needed.
· Provide support as needed for the day-to-day implementation of the regional and local marketing plans, including campaign management, regular analysis and program measurements.
· Gather market information and, in a consultative fashion, provide marketing expertise/best practices for reaching and being relevant to target audiences.
· Manage the direction, design, production and distribution of all Organization publications.
2015 –Until Now:
General Manager
New York Operations Restaurants – Doha-Qatar
(Forty Fruity, New York Fries, Doogo, Karak Ghulam)
Job accountabilities/responsibilities comprised the following:
· Supervise all restaurant activities and ensure compliance to all company standards to increase all sales of labor costs
· Prepare all the governmental documents and follow up governmental procedures to hire the new staff member and make sure that all has the needed and authorized documents and all completed the medical examinations and eye and finger tips procedures on time.
· Administer performance of all service staff and schedule and evaluate all restaurant operations and provide training to all employees.
· Prepare estimates of all food and beverage costs and coordinate with corporate staff and assist to purchase all required supplies and place required orders for all distributors and ensure response to all complaints.
· Ensure compliance to all security procedures and design strategies to protect all employees and customers.
· Manage all shifts for restaurant operations and schedule all process and maintain cleanliness at all times and assist to resolve all complaints and maintain food quality at all times and perform regular interviews with all employees.
· Perform orientation and provide training to all new employees on restaurant processes and determine appropriate feedback from employees and maintain all restaurant plans.
· Acting on behalf of the Executive Manager during his absence and delegated to sign and authorize all the official documents.
· Ensures controls are in place to safeguard inventory controls
· Manages finances such as budget, payroll and purchasing
· Develops initiatives to build sales, profitability and guest counts
· Responsible for the physical/aesthetic maintenance of the restaurant, and Trailers spaces.
· Manages F&B budgets and costs
· Orders, maintains and inventories fruit and other materials.
· Develops operational procedures for units
· Maintains and implements standards of quality in all food and beverage service operations
· Carries out supervisory responsibility following policies and procedures
· Ensures that the restaurant operates efficiently and effectively within the managerial and governmental guidelines by knowledge of all food and beverage trends.
· Ensures adherence to all local and International laws and regulations.
· Ensures established standards of food safety and sanitation are maintained
· Oversees correct receipt, storage and handling of food and beverage products to ensure quality and freshness at all times
· Prepare various reports accurately and within timeframe.
Skills/Qualifications and Personal Attributes
· Knowledge of basic kitchen practices, protocols and procedures.
· Possess strong interpersonal skills to effectively communicate with staff, co-workers, and general public
· Knowledge of profit and loss (P&L) statements
· Excellent verbal communication skills
· Possess self-motivational skills and hands-on management approach
· Possess impeccable service standards and attention to detail
· Possess strong skills in organization and efficiency
· Possess experience in managing multi-unit food service facilities
· Ability to work a flexible schedule to include evening and weekend assignments
· Ability to work in a multi-ethnic/multi-cultural environment
· Specialist FMCG Marketing Manager having thorough knowledge of commodities having excellent knowledge of global contacts of buyers, suppliers, product sourcing, market knowledge, market trends, pricing, import formalities, legal frame work with excellent proven track record in these areas.
· Outgoing, energetic and motivated individual who thrives in generating new opportunities.
· Resilient; able to demonstrate a sense of urgency, momentum, self- discipline, and drive to get things done.
· Action and bottom-line results oriented coupled with an ability to demonstrate previous success in sales and sales growth.
· Strong communication and presentation skills; able to effectively promote the Company's business model and capabilities and reinforce the Company's positioning relative to competitors.
· EDUCATION:
2003: Inter – College University, Cyprus.
Bachelor's degree, Business Administration and Marketing
2001: Inter- College University, Cyprus, Marketing Diploma
1995: High Secondary school, Jordan, Scientific stream
Other Relevant & Professional Certifications:
- Year 2001: SWOT Analysis
- Year 2001: Micro Computer Application
- Year 2000: Advertising Course
AVAILABILTY- AVAILABLE UPON REQUEST.
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