Part One: Funding and Building an Audience

Indie Game: The Movie

after the film

Part One: Funding and Building an Audience

1.  Indie Game: The Movie was partly funded by 2 successful kickstarter.com campaigns.

a)  What is Kickstarter? Research what the company does, how the company makes money and why the producers of Indie Game: The Movie might wanted to use it.

b)  The links below are to the two kickstarter campaigns by Indie Game: The Movie. After reading the campaign pages describe what techniques the producers used to make the campaigns successful.

i)  http://www.kickstarter.com/projects/blinkworks/indie-game-the-movie

ii) http://www.kickstarter.com/projects/blinkworks/indie-game-the-movie-the-final-push

2. Producers now use many different ways to market a film to their desired audience. It used to be that they had to rely on a film trailer and posters to let their audience know about their film, but with new media technologies there are a number of different ways to get the word out.

a)  Read the following blog article by the producers about using tech and building an audience: http://www.indiegamethemovie.com/news/2012/11/1/indie-game-case-study-tech-audience.html

Explain the strategy the producers of IGTM had when connecting with their audience and describe how they used new technologies to do that.

c)  Choose a film that is coming soon and explore how the film is being sold with new technologies. It might be youtube channels, twitter accounts, video games or phone apps. Evaluate how successful it is at connected with a specific audience.

Part Two: Distribution

2.  Read the following blog page on distribution: http://www.indiegamethemovie.com/news/2012/11/19/indie-game-case-study-digital.html

a)  Describe how the producers sold the film using digital distribution whilst discussing the positives and negatives of distributing the film this way.

b)  Do you think all films should be sold this way? What are the problems that may occur from this?