Section II

OWNERSHIP AND CONTROL

  1. Are you a sole proprietorship, partnership, corporation, or franchise?
  1. Explain your choice of ownership. Why did you select the form of ownership you did?
  1. List three advantages of your form of ownership. (use your book)

a.

b.

c.

  1. List three disadvantages of your form of ownership. (use your book)

a.

b.

c.

CUSTOMERS

  1. Describe the demographics of your target market. Think about age, income, sex, education level, life stage, and occupation.
  1. What psychographics segmentations are you trying to attract? (Lifestyle, personality traits)
  1. List the following demographics statistics from either the city or county you plan to locate in.
  • Average income------
  • Total population______
  • One other statistic that relates to your business: ______
  • What is the number one employer in this city? ______

PRODUCT/SERVICE PLANNING

  1. What is the Product Mix in your store?
  1. Will you carry brand names, generic brands, or specialty items? Why?
  1. What types of warranties will your products carry?
  1. What type of packaging will be required for your products? How does the customer walk out of the store with it?

Fill in the table below with three product lines you will carry. Show the width and depth of your selection. This can be done by brand or type.

Product line
(Show depth)

STORE LOCATION

  1. List the city you have chosen to locate in.
  1. Why did you choose this City?

SHOPPING DISTRICT LOCATION

  1. List the reasons for your choice of this shopping district. At least three.
  1. Use a map to show the size of the primary and secondary trading area? (color code)

Appendix page ____

  1. What natural and artificial boarders are there?
  2. Natural boarders:
  3. Artificial boarders:
  1. What is the #1 direct competitor in the area you have picked?
  1. Fill in the following table with your top three competitors.

Competitor / Location / Comparative prices (more, same, less) / Level of service and brands carried
(same, lower level, higher level) / My competitive advantage

BUILDING LOCATION

  1. Give exact location (street address).
  1. Describe the neighborhood. Is it residential or commercial? Old or new? Are the streets and sidewalks in good repair? Will you build a new building?
  1. When during the day is traffic heavy? Is there car, pedestrian traffic or both during your business hours? What do people come to this area for?
  1. How close is the building to a bus line or other public transportation? Be specific about the closest location to catch the bus. Use the Trimet map to do this.
  1. Is there an adequate parking facility convenient to the building? Yes or no

How many actual spaces are there for cars to park? #______(use google earth)

Are these shared by other businesses?____ yes ____ no

If so how many business share the spaces? # ______

  1. Is the parking area well lighted if you are open at night?
  1. State all factors for choice of this building location. Be prepared to defend your choice of location. Give at least five reasons for your choice.
  1. d.
  2. e.

THE BUILDING

  1. Provide detailed plot of the immediate business area. You can use photographs, and/or diagrams. What is within 1 block each direction? What parking, Streets. Etc.

Appendix page _____

  1. What rents will you have to pay each month if you are in one of the areas Mrs. D has information for? If it is a property for sale, what is the price listed?

You must provide at minimum the realtors phone number.

If you are looking at something that is for rent but not in the materials in the classroom, please print out an advertisement for the property.

If an advertisement see appendix page ______

  1. What is the physical condition of the store now? What would you have to do to inhabit this location?
  1. Will you have common area fees? Who will they be paid to?

Put your name here/name of storeSection Two - Page 1