Tuesday June 2, 2015

MARKET DOMINANCE CONTINUES ARN - AUSTRALIA’S #1NETWORK

KIIS FM’SHUGHESY & KATE TAKE OUT #1 NETWORK DRIVE

Australian Radio Network’s (ARN)national strategy delivers yet again, owning the

#1 national network with a 16.5% share of all metro audiences 10+ and a 19.9% share of the commercially important 25 – 54.

Today’s results also bring a massive win for the KIIS FM network’s Hughesy & Kate as they take out the #1FM network drive position.

And for the 11th survey in a row, ARN retain the #1 and #2FM Breakfast position in the country’s key market of Sydney, with KIIS 1065’s Kyle & Jackie O and WS FM101.7’s Jonesy & Amanda.

Sydney–Breakfast dominance continues and Hughesy & Kate on KIIS take out #1 Drive

  • #1FM stationand Breakfast – KIIS 1065 and Kyle & Jackie O
  • #2FM station and Breakfast – WS FM101.7 and Jonesy & Amanda
  • #1overall Drive – Hughesy & Kate(up 1.3% and leading by 1.9%)
  • WS FM101.7 Drive up 1.4% for Jason Staveley

Melbourne–Gold #1FM station in a highly competitive market with the Top 6 FM stations separated by only 1.7%

  • #1FM – GOLD104.3 (equal with Triple M)
  • #2FM Breakfast - Brig & Lehmo(equal #2FM with 6.3% share)
  • KIIS 101.1 rise by 0.1% to 6.2% capturing 24,000 new listeners, now totalling 863,000
  • #2FM Drive - KIIS 101.1’s Hughesy & Kate (rising 0.4% and only 0.1% from #1FM)

Brisbane – #1 station overall and #1 Breakfast

  • #1 overall - 97.3FM
  • #1 overall Breakfast – Robin, Terry & Bob
  • 4KQ - #1AM commercial station

Adelaide – domination continues

  • #1 overall – Mix 102.3
  • #1FM Breakfast – Jodie & Soda
  • #1 overall Drive – Mix102.3’sHughesy & Kate (up 3.4%)

Perth – share steady for ARN’s new station 96FM

  • #4 station overall – 96FM
  • #4FM Breakfast- Blackers, Carmen & Fitzi

ARN’s National Content Director Duncan Campbell says;“It’s another great result for ARN and particularly for HughesyKate who, in three short surveys, have taken out the #1 position in Drive across the KIIS network.

“Sydney is again a huge achievement for KIIS 1065’s Kyle & Jackie O and WSFM’s Jonesy & Amanda who are the #1 and #2FM Breakfast teams for their eleventh survey in a row.

“Brisbane and Adelaide continue to maintain their leadership positions with both 97.3FM and Mix102.3 the #1 stations overall and both Breakfast teams at #1FM.

“GOLD’s success in Melbourne as #1FM station is a fantastic result, and whileit remains a very tight market, the rising results for KIIS 101.1 are very encouraging”.

ARN’s Chief Executive Ciaran Davis continues; “Beingconsistently number one across all key demographics is a great achievement and I congratulate all our teams nationally on their hard work”.

“We’re especially delighted by the added power delivered to the KIIS network by Hughesy & Kate who, as expected, have established themselves as the country’s most popular Drive show with audiences, delivering advertisers an even stronger and more integrated network offering.”

ABOUT ARN

ARN is one of the leading broadcasters in the country with ownership or investments in 12 radio stations nationwide. It has the #1network position overall, including the commercially lucrative 25-54 demographic. Its brands KIIS, Pure Gold, iHeartRadio, and The Edge96.ONE entertain and influence over four million listeners across Australia.

In 2014 KIIS 1065 was launched with Kyle & Jackie O in Sydney and immediately went to #1FM. In 2015 the KIIS network launched nationally with KIIS 101.1 in Melbourne with Matt Tilley & Jane Hall in Breakfast and Dave ‘Hughesy’ Hughes & Kate Langbroek in national Drive. The KIIS network incorporates the Sydney and Melbourne stations, Adelaide’s #1FM Mix102.3, and Brisbane’s #1FM 97.3FM.
ARN also launched iHeartRadio, the world’s fastest growing digital service, to the Australian market in 2013 and the platform has had over 500,000 downloads.iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favouritelive stations across Australia, New Zealand and the USA. Listeners can also create commercial-free custom stations, and find the best audio casts to create personalised daily custom talk stations.

ARN is anAPN News & Media company.

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Note to editors:

Source:GfK, Survey #3, 2015. Results released Tuesday June 2, 2015. Survey Period:Sun March 8 to Sat April 11 and Sun April 19 to Sat May 23.

* All figures derived from Mon-Sun 5.30am-12am Sydney, Melbourne, Adelaide and Brisbane unless otherwise stated. Breakfast 6am-9am, Mon-Fri. Drive 4pm-7pm, Mon-Fri.

For further information please contact:

Bec Brown

PH: 0403 052 256

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