Organisation: Greenpeace International (GPI)

Department: Communication

Job Title: Team Leader – News Outreach

Reports to: Head of Output

Grade: 16

Approval Date:

Version: 1

Location: Amsterdam

Purpose of the job

To lead, co-ordinate and deliver media relations output to ensure speed, consistency, integrity and effectiveness of Greenpeace editorial output across all (converged) platforms globally in line with Greenpeace organisational and campaign objectives and within the budget in order to ensure effective output that contributes to achieving campaign and organisation objectives.

Main responsibilities

  1. Strategic direction and editorial sign off

Lead the international media / news outreach plan and maintain an overview of key external landscape and communication developments and based on this deliver fast and effective editorial output, in cooperation with the Head of Output, Campaign Communication Managers and Team Leader for Digital Mobilisation in order to ensure that editorial decisions are of a consistently high standard and output is based upon differentiated target audiences drawn from campaign communication strategies that engage and inspire.

  1. Co-ordination and project management

Lead, manage, and assign resources for converged news delivery and reactive communication by operating in a fast moving and changing environment, including onboard Greenpeace ships, on location of actions and political meetings and workingacross interconnected global communications in order to achieve the overall Greenpeace communications strategy.

  1. Global Communication Strategy

Lead, initiate, develop and oversee the strategic editorial input and implementation of innovative, creative, pro-active and reactive communication news release plans that provide a consistent editorial message across all platforms in order to push our targets to act and to ensure victory for our campaigns through audience centered-thinking and understanding of transmedia delivery.

  1. Responsive communication and rapid response

In conjunction with the Head of Output,lead and coordinate GPI and global communications response to external events or incidents that offer opportunities for the organisation and/or reputational threats to the organization.

  1. Staff Management

Set up, organise, manage, and develop media relations staff in a qualitative and quantitative manner, in compliance with national law and regulations and in line with HR and GPI guidelines, in order to be equipped for current and future challenges. Including the establishment of a global base of freelance media relations staff.

  1. Budget

Develop, monitor and authorize expenditure of news output budgets according to agreed objectives and priorities to ensure cost effectiveness and strategic expenditure of the allocated budget.

  1. External Network

Maintain overview and coordinate the development of external international networks with key media contacts across all platforms in order to enable maximum influence in external world to support achievement of communication strategies and objectives.

  1. Monitoring and Analytics

In conjunction with the research team monitor and analyse relevant converged media coverage to test the effectiveness and effective targeting of messaging within key target audiences and values based communications.

Skills required / qualifications

Required:

Masters degree in a related subject

At least 7 years professional news experience

Proven editorial track record in press, video, web, PR

Experience in working in other countries than native

Management experience including remote and financial management

Excellent written and spoken English, one more language desirable and/or willingness to pick up

International travel is essential

Flexibility regarding working hours and on-call work