14 March 2017

Press Release

O&S 2018 (5–7 June):

O&S renamed as “SurfaceTechnology GERMANY”

Hannover.From now on,O&Sis being renamed to “SurfaceTechnology GERMANY”, and the new name will already apply for the next edition of the international trade fair for surface treatment technology, namely from 5 to 7 June 2018 in Stuttgart. A new logo and new colors go along with the change. But everything else – format, frequency, dates and venue – remains unchanged. The decision byDeutsche Messe to rebrand the show in this way brings it into line with the company’s global portfolio of trade fairs dedicated to surface treatment and finishing. At the same time, the new name conveys simply and directly what exhibiting companies are showing, and what visitors can expect to see there.

“The name ‘SurfaceTechnology GERMANY’embraces the entire spectrum of surface treatment technology, and thus reflects exactly what our exhibitors are presenting in Stuttgart every two years for three days at the start of June, with all the materials and all the sectorsunited at a single event”, says Olaf Daebler, responsible for Deutsche Messe’sindustrial supply and surface treatment trade fairs. “We are adopting the new name effective immediately so it can firmly establish itself in time for the next show in Juneof 2018.”

In use since 2008, O&S stood for “Oberflächen und Schichten” – meaning “Surface Finishes and Coatings”. As such, it was not only more restricted in scope, butalso aimed more at German-speaking professionals, despite the fact that although the show is clearly targeted at an international audience. In 2016, 23 percent of the exhibitors and 21 percent of the trade visitors came from outside Germany, primarily from neighboring European countries.

“For us as organizers, it’s also very helpful to have uniform branding across our entire portfolio of surface technology trade shows”, explainsDaebler. The SurfaceTechnology brand name is very well known, also internationally. A whole family of events is now held under this international brand. In Germany, SurfaceTechnology GERMANY (formerly O&S) takes place every second year, alternating withthe SurfaceTechnology Area at the Industrial Supplytrade fair, which itself forms part of the HANNOVER MESSE lineup. Both events cover the complete spectrum of surface treatment and finishing technologies, and each has its own character, defined by the local context. The SurfaceTechnology Area at HANNOVER MESSE benefits from a highly international audience, as well as from synergies with the other flagship fairs taking place under the umbrella of HANNOVER MESSE. SurfaceTechnology GERMANY (formerly O&S) draws its strength from the fact that it takes place in Stuttgart, in the immediate catchment area for its main user sectors, where it also has a strong cross-border appeal for users and buyers based in neighboring European countries.

Other SurfaceTechnology trade shows outside Germany include the annual SurfaceTechnology EURASIA in Istanbul (the most recent event, in February of this year, was still using the old name – “Surface Treatment” – but is likewise about to be rebranded), and SurfaceTechnology NORTH AMERICA, which takes place in even-numbered years in Chicago, where it is staged in parallel with IMTS. Also forming part of the same brand family isparts2clean,the International Trade Fair for Industrial Parts and Surface Cleaning, which takes place every year at the Stuttgart exhibition center. parts2clean pavilions are also a regular feature of SurfaceTechnology EURASIA, and this year for the first time they are being staged in parallel with the CMTS event in Toronto in Canada. The reason why the variousparts2cleanevents have not been subsumed under the SurfaceTechnology brand name is that they constitute a separatecategory, covering a specific upstream link in the processing chain for industrial surfaces.

The dates for Deutsche Messe’s upcoming surface technology trade shows are as follows:

  • SurfaceTechnology Area, part of the Industrial Supply trade fair at HANNOVER MESSE (Hannover, Germany): 24–28 April 2017
  • parts2clean pavilion, staged in parallel with CMTS (Toronto, Canada): 25–28 September 2017
  • parts2clean (Stuttgart, Germany): 24–26 October 2017
  • SurfaceTechnology EURASIA, featuring aparts2cleanpavilion (Istanbul, Turkey): March 2018
  • SurfaceTechnology GERMANY (Stuttgart, Germany): 5–7 June 2018
  • SurfaceTechnology NORTH AMERICA, staged in parallel with IMTS (Chicago, USA): 10–15 September 2018

About Deutsche Messe AG

2017 marks the 70th anniversary of Deutsche Messe AG, which was founded in 1947 with the staging of Germany’s first-ever Export Fair. Seven decades later, Deutsche Messe has taken its place among the world’s top organizers of investment goods trade fairs, sporting a rich portfolio of events held in Germany and around the globe. With projected 2016 revenue of 301 million euros, the company ranks among the five biggest tradeshow companies in Germany. Its portfolio includes such world-class events as (in alphabetical order)CeBIT (digital business), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), LABVOLUTION with BIOTECHNICA (lab technology and biotechnology) and LIGNA (woodworking, wood processing, forestry). The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production) (both of which are staged by the Germany Agricultural Society, DLG), EMOHannover (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH(sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA).

With approximately 1,200 employees and a network of 62 sales partners, Deutsche Messe is present in more than 100 countries.

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Your contact for further information:

Katja Wohlers

Tel.: +49 4121 7009150

E-mail:

For related press releases and images, visit:

Deutsche Messe AG
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-36694


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