New Media Committee Minutes - February 8, 2010
Attendees
Rich Bengloff
Marisa Brown
Ted Cohen (Skype)
Tim Foisset
Dick Huey
Dorothy Hui
Doug Keogh
Cat Kreidich
Jennifer Masset
Garrett Shelton (Skype)
Dr. Ron Suarez
Rob Weitzner
Peter Wright
Meeting starts at 6:10PM
Jon's Introduction to Social Networking
· Jon's needs Appendix & Glossary
· Peter will ask Jon to send Jen list of other companies to include in appendix
· Jen will provide list of Associate Member companies
· Dorothy thought maybe dumb vs. smart marketing - some people may object. Some people may not be cutting out placements, banner ads. All agreed OK to leave in.
· Appendix - companies such as In-Style Marketing, Topspin, ReverbNation, Audiolife who enable marketing on social networks but aren't actual social networks should be included.
· We could have the white paper live on the new website and then have a running tally on the website to keep updating it as things change.
· Skip international social networks in appendix.
Dorothy's MySpace Music How To
· Options or links to enable more on your profile.
· Screen shots would be great to add. Selection of members to have screen shots of their analytics - dashboard as illustrations from a label that has a good presence on MySpace.
· Cat volunteered to have some from her labels donate screen shots for the white paper.
· MySpace Music - recommended usages, Jen will run it by Sarah & Courtney once Dorothy sends a final version for them to review. Dorothy will also send specific questions for Jen to run by them.
· White paper will be sent to membership around March 1st so they will have time to review before Tech Day at SXSW.
Tim's Facebook How To
· Dorothy started on the Analytics for Facebook - already 7 pages. She will revise to pass to Tim to finish
· We would like to send this white paper out to membership early April.
· We will mention in email blasts promoting SXSW event and MySpace white paper that they should look out for this white paper in early April on our website (as traffic driver)
Future White Papers
· Twitter & micro-blogging to still be covered
· YouTube & video sites to still be covered
· Metrics/analytics to still be covered
· Tech Day to be scheduled - possibly in May at NARM and/or June at Annual Meeting to review these topics & white papers
Tech Day Feb. 23 Details
· Recognize the diversity of the audience by polling the audience prior to the panel. Please start simple for the smallest members and create a list of 3-4 questions to be posed over the course of the panel to set the tone.
· Al will record the event to be streamed both live and then archived on our website.
· The event will take place from 3:55PM - 6:00PM and run as follows:
o 5 minute intro by Rich or Peter (3:55PM - 4PM)
o 60 minute panel with Dick Huey, Tim Foisset, Jon Satterley, Dorothy Hui and Ted Cohen as moderator. (4-5PM)
o 10 minute presentation and Q&A by Dr. Ron Suarez on new A2IM website functionality, getting started (5-5:10PM)
o 30 minute presentation by Diego Prusky of In-Style Marketing (5:10-5:40PM)
o 15 minute Q&A on social networking with panel & Diego (5:40-5:55PM)
o Closing remarks (5:55-6:00PM)
o Cocktail reception (6-8PM)
· Jen to organize conference call to prep with panelists
· Jen to find out if Diego needs internet access for his presentation
· Jen to create placards for each panelist (if table will be present) OR slide with photos of each for projection
SXSW Tech Day Details
· Ted Cohen, Tim Foisset, Dick Huey, Rob Weitzner, & Cat Kreidich will be attending SXSW this year.
· Breakfast will take place from 9:45AM - 12:15PM.
· Tech Day will take place from 10:30AM - 12PM and run as follows:
o MySpace presentation - rep TBD (10:30-11AM)
o Ted, Dick & Tim to interview MySpace rep (11AM-11:30AM)
o Al to present on new website functionality (11:30-11:40AM)
o Q&A on social networking (11:40AM-12PM)
· We will poll members to obtain questions to be asked of MySpace at this Tech Day. Follow up to be shared on A2IM website post-SXSW.
Echo Nest will present at the next New Media Committee on Monday, March 8. They want to roll out their Fan Analytics to the indies and would like feedback on how to make the service attractive and attainable to us. They are currently only working with the majors and want to be sure indies have access to data.
Meeting ends at 7:17PM