National Balloon Action Sample Photocall Notice

A photocall is when you invite the picture desk of the media to cover a particular event in your campaign.

It is an excellent way to give advance notice of your event to the picture desk/editor of your local paper(s).

The photocall notice should contain short and succinct information to give the picture editor a good idea of the type of photo s/he can expect from your event. You can amend the sample photocall notice below to suit your own event.

It is important to remember that this is not a media release. There is no need to get into too much detail at this point. (A sample press release is also available to download from

Always have your photocall between 11am and noon as this time best suits the media schedule.

Don’t forget to send your photograph to Women’s Aid after the event to be part of the National Balloon Action picture collection.

How?

  1. Ring your local paper and ask for the contact number and email of their picture desk/editor.
  2. Email the photocall notice to the email address 5-7 days in advance of the event.
  3. If your budget allows, book your own professional photographer and ask him/her to release the pictures to the paper immediately after the event.
  4. Phone the picture desk 2-3 days in advance of your event and ask if the event is in the diary and if they are sending a photographer.
  5. It is worth ringing the picture desk on the morning of your event to confirm if a photographer is coming.

Further information

If you have any questions or would like any further information please give Women’s Aid a call on (01) 678 8858 or email

INSERT LOGO HERE

PHOTOCALL INVITE

PUBLIC ACTION __insert location__

_(Org/group name)__Takes Part in the Women’s Aid National Balloon Action in Solidarity with One in Five Women Experiencing Domestic Violence

To mark the 16 Days of Action Opposing Violence against Women Campaign on Thursday 22ndNovember at 11am, __insert org/group name here___will take part in the Women’s Aid National Balloon Action in solidarity with women experiencing domestic violence and with local support services providing support to victims of domestic abuse. Similar actions will take place nationwide.

The action will highlight the fact that 1 in 5 women in Ireland have experienced domestic violence during their lifetime.

Insert a further paragraph with more information about your event, if necessary.

Ends

For further information please contact__insert name and phone numbers here__.