Multi-Device Experience Design EMAIL PORTFOLIO

Multi-Device Experience Design EMAIL PORTFOLIO

james jordan

Multi-Device Experience Design


Lead UX/UI designer with outstanding visual, communication and teamwork skills. Highly precise process using data informed design solutions contributing to all parts of product life-cycle including research, storyboarding, whiteboarding, wire framing, interactive prototypes, user testing, design specs and pixel-perfect mock ups facilitating product launch.


  • UX/UI design solutions
  • Adobe Creative Suite
  • Mobile design
  • Wireframing
  • Interactive Prototypes
  • Usability testing
  • Art Direction
  • Adept with HTML5 and light CSS3


UX/UI Designer | Kellogg’s – Multinational Food Manufacturing |
August2017 – Present

  • Spearheading UX collaborationin the creation of a new system to forecast and organize new and existing data points to Top 5 Kellogg business owners.
  • Applying in and out of market research and development methods in order to learn and understand emerging trends and technologies and to communicate this knowledge with team clearly and concisely.
  • Creating style guides, content and messaging strategies, best practices and processes and communicated said out to cross functional teams on an ongoing basic.
  • Ensuring that any content complies with corporate brand standards, corporate style guide, legal and compliance.
  • Continually evaluating the usability of new and existing products while making constructive suggestions for change based on best UX/UI practices.
  • Conducting usability reviews of programs design to understand potential usability issues around content, usability and user interface.
  • Providing leadership on UX/UI project(s) efforts to ensure content and design meet business objectives and user needs.

UX/UI Director | Visit New – Travel and Tourism |
June 1996 – Present

  • Owning the user-experience and visual design for Visit New, including the navigation system, reference pages, landing pages, marketing emails and design assets.
  • Defined the standards of usability and accessibility across all seven web properties.
  • Designed and managed the development of a new site-wide navigation system increasing page discoverability, reduced page exits, providing scalability for future growth while optimizing for search engine via new page hierarchy.
  • Lead front-end development teams and engaged with product stakeholders, peer designers, and content providers to solve business goals using the best practice principles of user-centered agile design processes.

Lead UX/UI Designer | CDK Global – Automotive Digital Marketing |
February 2006 – March 2017

  • Responsible for all aspects of the design strategy and implementation for Original Manufacture dealership websites on both desktop and mobile.
  • Balanced needs of client, brand and consumer to create highly compelling interactive shopping experiences. Clients included Lexus, General Motors, Hyundai, Mini, VW, Holden, Infiniti, and more.
  • Utilized qualitative and quantitative research to understand consumer shopping behavior, motivational drivers and personalized needs.
  • Created wire frames, prototypes, specifications, redlines and pixel perfect mock ups.
  • Conducted iterative usability tests and managed design reviews of product build during agile demos.

Art Director | Channelpoint – Insurance Digital Marketing |
March 2000 – March.2001

  • Responsible for the visual strategy and art direction of B2B and B2C applications and cross medium collateral.
  • Working closely with the Creative Director to ensure that branding, strategy and delivery parallel Channelpoint’s design standards.
  • Designed UI for web-enabled software products, created web-enabled applications for Fortune 50-500 insurance portals ensuring optimal usability.
  • Creation of interactive prototypes from visual comps to html. Helped in the creation of Channelpoint style guide.
  • Supervised and mentored teams of designers in user interface design principles and visual experience.

Senior Designer | Sprintout Internet Services – Web Design Company |
04.1998 – 02.2000

  • Responsible for the growth of the brand-new media division of a successful technology services firm including new business development, client relations, and strategic planning.
  • Creative and interactive production management of web and multimedia projects.
  • Hiring and management of in-house and freelance designers and programmers.
  • Coding in html for design solutions.


Johnson & Wales, Providence RI

Focus: Business Administration

New England Institute of Technology

Focus: Radio Video Production


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