May 21-22, 2014

Mt. Airy Casino Resort, Mount Pocono, PA

Conference Schedule

Wednesday, May 21, 2014

8am – 10amRegistration OPEN

10amWelcome and Keynote Speaker

11am KNOWLEDGE SESSION I

Welcome to PennACE

Heather Balas, Tina Moyer, Tammy Manko

This program is geared towards attendees new to the organization and/or attending their first conference. Members of the PennACE Executive Board will share tips for navigation the conference as well as more information about our organization.

Backpack to BriefcaseCreating and Implementing a Successful Conference for Juniors and Seniors
Amy Saul, Moravian College

Moravian College’s Backpack to Briefcase is an interactive two-day program for juniors and seniors that takes place every winter. The event includes topics like: personal life management skills, professional development, and on-the-job information. This program also includes hands-on programs with industry professionals including; resume critiques, an etiquette dinner and mock interviews. Come to this session to learn about how this engaging program for students can be successful at any sized institution 0– even those with a tight budget and small staff!

Finding the Men On Campus: Partnering with Residence Life to Promote Career Development
Whitney Purcell, Susquehanna University

At small liberal arts colleges, male student involvement on campus can often be limited. As Student Affairs professionals wrestle with questions of how to get men to turn out to programs, today’s session explores the intersection between Career Services and Residence Life offices as a potential opportunity to recruit males who “just came to college to get a job.” From judicial sanctions to business majors as stealth-undeclared, collaborations between departments may help us find the men on campus.

Noon Lunch and Student of Year Presentation

1:30 pm KNOWLEDGE SESSION II

First-Year Students’ Perceptions of Career Messages

John Rindy, Slippery Rock University

Qualitative research study aimed at learning what types of career0related messages (rational, factual, or fun) will motivate first-year students to visit their career office earlier in their educational career. The purpose of this research was to identify the types of messages to be used in on campus |marketing materials to ensure that the messages compel students to act. Surveys administered to FYRST Seminar (first-year experience) courses and data collected from over 250 first-year SRU students.

Forging Active Relationships with Faculty through the Career Liaison Approach
Alana Albus, Muhlenberg College

As career practitioners, we know that there is so much competing for student attention. We also know that the faculty do not always want to hear the ‘career talk’ with regards to their students and gaining faculty buy-in is challenging. To help build bridges, Muhlenberg College has been working on partnerships with faculty through the Career Liaison program. We will share our successes with the Physics Department and ideas to continue to grow the program moving forward.

Develop a ‘Brand’ New You!
Jessica Kirkwood & Katy Rush, Kutztown University

‘Personal branding’ seems to be all the buzz in career development. We will explore the definition of branding and why it is important, help you identify and improve your own personal brand, and connect it to how you can be an advocate for positive change. This engaging and interactive workshop is designed to help you have fun thinking about your own brand while walking away with a ready-made kit to use on your campus with students.

2:45 pm KNOWLEDGE SESSION III

ePortfoli Evolution—A Sure Bet
Julie Ambrose, Tina Moyer & John Loughman, Lehigh Carbon Community College

LCCC supports students on their path to a degree, encourages their personal and professional development through increased engagement in their education, and celebrates their accomplishments by providing a venue for them to showcase their achievements and goals using their ePortfolio as a tool. The “Payoffs” include measurable campus impacts on student engagement and retention, employer evolvement, and program marketing. Learn how pioneering the ePortfolio initiative also helped integrate the Career Development Center into the Strategic Plan, an NSF Grant, the Peer Mentor program, the Honors Scholars, and the Teaching & Learning Center.

Peer Advisers; More Than a Full House!

Zachary Saeva, Indiana University of Pennsylvania

This session examines the hiring, training, supervision, and evaluation process for the Career Development Advocate (CDA) position at Indiana University of Pennsylvania. CDAs play a pivotal role in the Career Development Center by providing preliminary resume and cover letter reviews, presenting career topics to student groups and organizations, and assisting with marketing efforts through print advertisements and social media. This presentation will examine the CDAs’ contributions to the department’s mission, while identifying current and future goals for the CDA program.

How Central Penn College has created a successful Graduate Track Down Process

Amber Kreger, Central Penn College

Have you been paying attention to the NACE standards on the First Destination Survey Have you been wondering how to increase your knowledge rate? What about your outcome rate? During this session, Central Penn College will share our best practices for gathering data to write our 1-year Graduate Survey.

4pm PennACE Game Show

5pm Reception

6:30 pm Group Dinners or Dinner on your own

Thursday, May 22, 2014

9am EXPRESS IDEAS SESSION I

Landing and Keeping an On-Campus Job: Working with the financial Aid Office to Promote Professional
Development for Student Workers
Whitney Purcell, Susquehanna University

At Susquehanna University, the Career Development Center partnered with Financial Aid to promote on-campus employment, develop training for student workers in departments across campus, and encourage students to view our office as a one-stop-shop for job applications rather than redirecting them to another office. Our results? We’ve seen increased traffic from first-year students, better brand recognition, and stronger partnerships with offices university-wide! We’ll highlight how we did it and review some recommendations for what we’d do differently next time…

 Producing Alumni and Parent Webinars on Career and Life Topics
John Rindy, Slippery Rock University

Many administrators are beginning to understand that career professionals are not just resume mechanics. We can help to attract new students, inform and retain students, while bringing value to parents and alumni, as well. This express session uncovers how the Slippery Rock University career office uses webinars to add value to the lives and career development of parents and alumni.

Professional Development Series—Marketing Tricks to Increase Student Attendance
Darwin Kysor & Michael Pennington, Juniata College

Career Services Offices around the US have offered workshops for years. However, recently attendance at workshops has declined to the level that many offices have suspended the practice. This program series is an effort to address the need to reach more students with a comprehensive package of workshops related to critical career development tasks in a meaningful way to enhance career readiness. The Juniata College Career Services Office offered a four-part workshop Professional Development Series with outside speakers open to any student during Career Development Month in November. A ninety minute program was presented each Monday evening addressing critical career development tasks: Resume Writing, Job Search, Interviewing and Professionalism. The series was offered in conjunction with the Advancement & Marketing and Alumni Offices. Students who pre-registered and attended all four sessions earned a leather portfolio, business cards and a Certificate of Completion.

9:30amEXPRESS IDEAS SESSION II

Explore Your Options: Service Year Conference for Student Leaders
Heather Balas, Thiel College

GRANT

Students from Thiel College, Slippery Rock University, and Westminster College were invited to participate in a conference to learn more about pursuing a year of service after graduation. The program included a keynote, workshops to aid students in the application and decision making process, and ended with a fair of a variety of service organizations. This session will give an overview of the event, discuss outcomes and challenges, and how we can expand on the event in future years. The program was created through the PennACE Grant.

9:30amEXPRESS IDEAS SESSION II (continued)

Advocate & Educate: Careers for the Common Good
Laura Garland, Muhlenberg College

GRANT
Ten institutions collaborated to create an event for students to learn about careers in advocacy, education and not-for-profit work. Students are aware of national organizations such as Peace Corps, but they do not realize that there are local organizations making a difference every day. Students could participate in an information expo, speed learning sessions, and a unique raffle with 15 community partners. Learn about our collaboration, format, outcomes, and challenges in this round table discussion. This program received a 2013-14 PennACE grant.

G.R.O.W. Before “Lean In” Circles Pine
Melanie Vallone & Julie Ambrose, Lehigh Carbon Community College

Sheryl Sandberg, author of National Best Seller Lean In, drew attention to an issue that exists on every campus. Many female students lack the confidence and know-how to achieve their goals. G.R.O.W Getting Ready to Optimize at Work, was developed at LCCC to address the lack of self-assurance that several of our top students experienced facing their job search. We will share the programming and results from our first year of implementing GROW, a series of Brown Bag “Grab” Lunches that support, motivate, and challenge our students to meet their full potential.

10:15amKNOWLEDGE SESSION IV

Collaborating with Toastmasters to Enhance Career Fair Outcomes
Steve Hassinger, Central Penn College

Learn how Career Services at Central Penn College collaborated with the local Toastmasters organization to prepare students for greater success at their Fall Career Expo. Students learned how to prepare an elevator speech, what to do to best prepare for success at such an event, and heard/practiced some common and tough interview questions, all in one workshop. Learn how outcomes were assessed and how to offer such a workshop with minimal effort on your part.

Employer Relations & Development: What is Your Approach?
Tammy Manko, Indiana University of PA

Given the seeming recent and ongoing scrutiny being placed on institutions of higher education relative to return on investment, employer relations and development ins more important now than it ever has been. This session will focus on trends in the field as well as provide one approach or model for employer relations and development to provide insight to career center professionals as they further develop their employer relations strategy and program.

Senior Transitions Conference—Year 2 and Growing Leaps and Bounds!

Nichole Lefelhoc, Mansfield University of PA

GRANT

The 2nd Annual Senior Transitions Conference, a collaborative event of 6 colleges in North Central PA, provides opportunities for graduating seniors to gain knowledge and develop skills related to transitioning from college to career, as well as to engage and network with professionals in a comfortable, yet educational environment. The second year of the conference brought a much larger student turnout. The session will focus on the event format, challenges and successes.

11:30amLUNCH AND GENERAL MEETING