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Provider Engagement:
A Guide from the Medication Optimization Technology Toolkit
Description
Effective provider engagement strategies are critical to successful implementation of a medication optimization (MedOp) technology program and improved patient outcomes, increased provider satisfaction, and improved communication between patient and provider outside of the medical visit. Key action steps that facilitate meeting these goals include, making the case for the Mtechnology program, establishing appropriate workflows, adding value to providers’ practices, and building on providers’ trust.
Audience
Management team, MedOp technology project team members
Helpful Tips
- Describe how the MedOp technology intervention produces results that are meaningful to the provider
- Complement the MedOp program to the staff’s normal workflow
- Elicit provider and staff feedback, adjusting the MedOp program through regularly scheduled discussions for continued program improvement
- Leverage existing improvement programs where possible to take advantage of previous relationships.
1 / Make the Case for MedOp Technology
How can organizations obtain provider buy-in for MedOp technology?
2 / Establish Appropriate Workflow
How will providers react to MedOp technology implementation when workflows change?
3 / Add Value to Providers’ Practices
What value adds does MedOp technology have for provider practices?
4 / Build on Providers’ Trust
How can organizations build on providers’ trust for MedOp technology adoption?
1 / Make the Case for MedOp Technology
Providers must clearly see the case for utilizing MedOp technology if they are to incorporate the innovation within their current practice. When making the case for MedOp technology to providers, consider that providersoften have different criteria in terms of what a successful program looks like, compared to CFOs and management. For example, CFO’s and senior leadership may value the return on investment of a program as a priority, whereas providersmay prefer to see the clinical benefits to the patients.
Strategies that organizations can adopt to make the case for MedOp technology include:
- Describe how the intervention produces results that are meaningful to the provider; providing empirical data and rationale, as well as patient vignettes and clinician experiences of successful MedOp technology use.
- Ensure messaging is appropriate to reach reluctant providers, e.g., emphasize how interventions will complement care processes and activate patients via coaching and education.
- Motivate clinical staff to see a change in behaviors for MedOp technology program implementation.
2 / Establish Appropriate Workflow
When implementing a MedOp technologyprogram, the clinical and administrative workflow will change. Analyzing clinical workflow will identify changes in provider routines and identify new roles for clinical or administrative staff to undertake.
Strategies that organizations can adopt to establish and improve provider workflow include:
- Build buy-in by including providers (e.g. physicians, nurses, and other stakeholders) in the design of workflows and other program elements such as exclusion criteria.
- Target appropriate members of the clinical workforce for different project roles.
- Lower the administrative burden on providers/practice sites where possible byproviding support for theidentification of eligible patients and enrollment processes.
- Complement the MedOp technology program to the staff’s normal workflow, requiring relatively small behavior changes for providers to implement.
3 / Add Value to Providers’ Practices
Providers should have value add from the MedOp technology program, otherwise it will layer on additional work to an already full provider schedule. The MedOp technology program should adjust as needed to maintain provider engagement.
Strategies that organizations can adopt to add value to providers’ practices include:
- Send patient summary reports (e.g., medication adherence rate reports) to clinicians on a regularly scheduled basis.
- Where appropriate and feasible, integrate MedOp technology patient data with the organization’s EHR system to document patient care outside of traditional care methods and medical appointments.
- Elicit provider and staff feedback, adjusting the MedOp technology program through regularly scheduled discussions for continued program improvement.
- Incentivizing providers for initial participation to ensure accountability on key metrics may prove useful in the short-term, but long-term goals thatprovide added value to providers’ practices are core to adoption and sustainability.
4 / Build on Providers’ Trust
When implementing innovations into organizations, individuals often look to trusted colleagues for encouragement and support.
Strategies that organizations can adopt to build on the trust providers have vested in their organization and among their colleagues include:
- Identify and select clinician champions to build trust among less engaged clinicians and maintain momentum.
- Leverage existing improvement programs where possible to take advantage of previous relationships.
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