University of Gloucesterhire

MODULE TITLE: - INTEGRATED CASE STUDY ANALYSIS

Subject to University Approval

PROGRAMME: BABS

SEMESTER: Semester Six

ACADEMIC YEAR PERIOD: August to November 2014

LECTURER SETTING ASSESSMENT: - Dr Agnes Taylor / Rajendra Kumar

DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-

DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED:-

10th November 2014

SUBMISSION METHOD/MODE:-

Online via turnitin, in person

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Assessment Type:[Closed book Examination and Assignment ]

One individual assignment ( case study analysis) is worth 100%

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Indicative Assessment Requirements for the Module;-

One individual assignment ( case study analysis) (of 4000 words )

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Assignment Question

Students will have to analyse the case study given to them and prepare a business report for 4000 words. Students are required to undertake the tasks given below.

Contents / TASKS
Chapter One / Analyse the case and examine the problems and issues from the case / 400 words
Chapter Two / Explain the statement of the problem, research questions and aims and objectives / 400 words
Chapter Three / Students to use the planning tools to analyse the case. / 1000 words
Chapter Four / Findings from the analysis (using the tools) / 1000 words
Chapter Five / Solutions to the problem and issues. Recommendations and students to come out with a business plan. / 1000 words

Structure of the Integrated Case Study report

Contents / Word count
Executive Summary / (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings) / 200 words
Acknowledgements
Chapter
1 / Case brief / Background of the study
define the problem/issues to be addressed precisely / 400 words
2 / Introduction to the case study / Statement of the problem
Research aims and objectives
Structure of the rest of the report / 400 words
3 / Problem statement, plan of analysis / Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data / 1,000 words
4 / Analysis & Findings / An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) / 1,000 words
5 / Proposed solution to problem / Integrated assessment of the analysis - generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research / 1000 words
References
Appendices / This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total / 4000 words

Notes: References are expected in chapter 3-4 which have an academic content.

Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;

This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages

Marking guideline

BA: INTEGRATED CASE STUDY ANALYSIS assessment Form

Academic Year:

Student Name:

Date of Submission:

ICS title:

Chap / Marks
1 / Statement of the problem
Research aims and objectives
Structure of the rest of the report / 15
2 / Case brief: Description of the situation
Is the situation describedandBackground of the study define the problem/issues to be addressed precisely and relevantly? / 15
3 / Problem statement and plan of analysis
Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data / 10
4 / Analysis and findings
An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) / 30
5 / Proposed solution to problem
Integrated assessment of the analysis - generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research / 20
Good clear writing, adequate appendices, reference list, Overall Presentation / 10
Total / 100

Learning Outcomes:

Upon successful completion of this module students will be able to:

  • Define the problem/issues to be addressed precisely
  • Identify resources/techniques helpful to opening up the case study
  • Enhance their critical assessment
  • Enhance their explicit knowledge through a critical review of the literatures
  • Generate ideas or alternative solutions
  • Choose a “best fit” solution from the options
  • Decide on an action plan
  • Outline how to implement it consider what might go wrong and how to monitor the success of the action plan