Micromax unveils the Canvas Turbo – the phone that CAN juggle!

- Introducing ‘Camerazzi’ offering 360 degree panorama, cinemagraph and object eraser

- Now be a pro at multitasking with a 1.5 GHz quad core processor & 2GB RAM

- The first full HD smartphone from Micromax

New Delhi, October 24, 2013: Multitasking on your smartphone will no longer be a task;the all new Micromax Canvas smartphone will ensure that you don’t have to wait for things to happen. You can now multitask with your Canvas, seamlessly, effortlessly and most important – quickly. Micromax, India’s leading handset manufacturer, today announced the launch of its new Smartphone – Canvas Turbo A250, offering super-fast speed and seamless experience.

The first full HD smartphone from Micromax, the Canvas Turbo boasts a 5” SHARP FHD CGS (Continuous Grain Silicon) power saving displaythat offers a dynamic contrast coupled with superior360 degree wide angle viewing and color clarity making visuals appear brighter and more vivid.Powered by a 1.5 GHz quad core processor and a 2GB RAM, the Canvas Turbo promises to take care of all you’re multitasking and gaming needs. Canvas Turbo comes with a unique ‘Camerazzi’camera which offers a host of innovative features including 360 degree panorama, Cinemagraph and Object Eraser. The Camera offers a 360 degree panorama feature for the first time on a Micromax smartphone. Users can capture and get creative with the Cinemagraph, which helps users to animate still photographs (.GIF). The Object Eraser feature allows users to erase unwanted objects from still pictures that are shot with the smartphone. Multitasking will be swift with the Freewheelfeature which gives access to various apps and features with one click (SMS, Call, Pop-up video player and Pop-up Browser).

Commenting on the launch, Rahul Sharma,Co-founder, Micromax said, “At Micromax, our focus has always been to keep innovating to democratize technology for masses by offering seamless experience through a combination of great hardware and enhanced software capabilities. Canvas Turbo further builds on our promise to constantly empower our users with superior technology.This is complemented by a refreshed ecosystem of applications enabling users to multitaskoffering great value to them.”

Bringing in more agility and responsiveness, users can now browse, stream and download at a super-fast speed. Designed with precision, the full aluminum casing adds the style oomph to the sturdy smartphone. Packed with a 2000 mAh battery, the Canvas Turbo runs on Android 4.2.1 (Jelly Bean), which can easily be upgraded through FOTA. The phone packs lot of fun and new features like BBM & Hike for Instant Messaging, Spuul to Watch Free Movies, Kingsoft Office to read, write and edit attachments On-the-Go, M!Security for Anti-theft I Anti-Virus protection, M!Unlock to access unique “Blow to Unlock” feature, M!Live portal to download unlimited Games, Videos, Wallpapers & Music, Opera Mini browser for optimal net surfing, Game-hub to Download HD I Premium Games. The phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.

Shubhodip Pal, Chief Marketing Officer, Micromax said, “The launch of Canvas Turbo would be accompanied with our association with Hugh Jackman, one of the biggest names in world entertainment industry as the new brand ambassador of Micromax Canvas series of smartphones. The launch would be supported with a clutter breaking 360 degree marketing campaign across print, online and TV. The association will set an ideal platform for Micromax as we look forward to venture into international markets. The overwhelming response to the Canvas series has clearly established us as the leader in the phablet category, and the Canvas turbo will further reinforce our aim to be the number one smartphone player in India.”

Dr. Finbarr Moynihan, General Manager – International Sales & Marketing, MediaTek Inc. says, “Powered by MediaTek’s MT6589T processor, which offers 1.5GHz processing speed, the Canvas Turbo A250 is the fastest and most powerful smartphone from Micromax. Now, Micromax customers can effortlessly perform multiple tasks at once for entertainment, fun, productivity and more! The MT6589T also delivers premium multimedia capabilities with extremely low power consumption, and supports a 13MP camera with integrated ISP, Full HD (1920x1080) LCD support, and enhanced picture processing for DTV-grade image quality, allowing users to experience vibrant, razor sharp visuals. MediaTek is again proud to join hands with Micromax to help bring the world’s best technology to the Indian market.”

With a MOP of 19,990, the Turbo will be available in two colors (white and blue) across all leading retail outlets in India from October 26, 2013. For more information, please visit

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax:

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company held 22.7 market share in the Indian smartphone market as per IDC Q2 report. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal.

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Aashima Malik Nikhil Kharoo

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