MEMBERSHIP GROWTH OPPORTUNITIES (MGO) PROGRAM curriculum for Zones 30-31(8-28-17)
- SEGMENT 1 Introduction and Stating the Case(20 minutes)
Learning Objectives
Rotary International Strategic Plan
The Premise of the MGO program is, “An active Rotary Club will be attractive
to new prospective customers (our members), and will engage and involve them
so they are getting the valuethey expect and deserve”.
RIbranding initiative and Core Essence Statement
Handouts/Resources:
Strengthening Your Membership Creating Your Membership Plan (RI Publication 417-EN – 1114)
Rotary’s Core Essence Statement
Brief Power Point Presentation
Rotary Club Health Check (RI Publication 2540)
Club Visioning
- SEGMENT 2Attraction (One Hour)
Learning Objectives
The importance of conducting a club assessment
“Preparing your Club to Grow” survey, discussion on the NO answers
Know the Rotary Value proposition via brainstorming using the new voice of Rotary
“Why Rotary” video
“The Ask” role playing with 2 scripts (MGO)
Importance of the “First impressions”
Our values have not changed, but old traditions that can be “turn offs”
Importance of Website/Facebook and the “Story” matching the “Experience”
Key target groups: women, young professionals under 40 and the newly retired
Take Aways
Handouts/Resources
Preparing Your Club to Grow survey (source unknown)
Member Satisfaction Survey (Club Assessment Tools (EN-808)
Rotary’s Value Proposition
“Why Rotary” video from 6780 if time permits
The ASK (MGO)
Young Professionals Summit report (RI September 2014)
Connect for Good: Get More out of your Membership (RI Publication 595-EN – (614)
- SEGMENT 3Engagement (One Hour)
Learning Objectives
Importance of Induction (traditional and new way via role play scripts)
New member orientation (Mentoring worksheets)
Members ARE the customers of our Rotary Clubs
Characteristics of active and attractive Clubs (small facilitated discussion groups/report outs)
The “experience” of the club meeting
Take Aways
Handouts/Resources
New Member Induction (MGO)
Introducing New Members to Rotary (RI Publication 414)
20 Benefits of Membership in Rotary
Mentoring worksheet (samples)
Membership Essentials (Greg Yank)
Membership Best Practices (Brent Rosenthal)
Members are Our Customers (Brent Rosenthal)
Be a Vibrant Club: Your Club Leadership Plan for North America (RI Publication 245EN-A 414)
- SEGMENT 4New, Satellite and Innovative and Flexible Clubs(20 minutes)
Learning Objectives
Clubs, you have permission to be innovative and flexible
Take Aways
Handouts/Resources
Guidelines for Establishing a Rotary Satellite Club, Innovative and flexible pilot clubs,
20 Benefits of Membership in Rotary
Invitation New Rotary Club and Agenda
Application Example
Dick’s Tips
New Club Quick Start Guide 808en
New Club Chartering Process, Club Development Survey and Club Visioning Outline
- SEGMENT 5Call to Action and Wrap Up (50 minutes)
Learning Objectives
Structuring your club membership team
Working session to developabeginning clubmembership” game plan”
Handouts/Resources
90 day Action items “Game Plan” for clubs
Refer to Strengthening Your Membership Creating Your Membership Plan pages 26-30
Five for One Plan for Rotary Clubs
General Resources:
Power Point Presentation “Strengthening Rotary’s Brand” (March 2015 on website)
Rotary’s Brand Center Voice & Visual Identity Guidelines (547A EN-12-13) All reference materials in the MGO program is electronically on the RIzones30-31.org website; click the icon above Club Growth & Member Engagement; then click on theMembership Growth Opportunities tab