Master Syllabus: MKT 33611

TROYUNIVERSITY
MASTERSYLLABUS
SORRELLCOLLEGE OF BUSINESS

MKT 3361
Principles of Marketing

Prerequisites

None.

Description

A managerial focus on the external environments and decision elements of marketing (promotion, price, product, distribution) faced by marketing management at the corporate and entrepreneurial levels of business.

Objectives

On completion of the course, the student should be able to:

  1. List and describe the components of marketing.
  2. Explain the role of marketing in society and its functions within individual businesses.
  3. Discuss the components of marketing, its role, and its functions in terms of macro- and microeconomics.
  4. Describe the marketing process, considering the different perspectives of the firm, competitors, and society in marketing decision-making processes.

Purpose

To provide a broad foundation of marketing principles. Marketing majors can use this foundation when studying in advanced marketing courses. Non-marketing majors will need knowledge of these principles to coordinate properly other areas of business with the marketing function.Core requirement for all undergraduate business programs.

Approved Texts

Armstrong, G., & Kotler, P. (2005or current). Marketing: An introduction (7th ed.). Boston, MA: Prentice Hall.[Online version available as SafariX WebBook.]

Boone, L. E., & Kurtz, D. L. (2006or current). Contemporary marketing (12th ed.). Mason, OH: Thomson/South-Western.

Kerin, R. A., Hartley, S. W., Berkowitz, E. N., & Rudelius, W. (2006or current). Marketing (8th ed.).Boston, MA: McGraw-Hill.

Kotler, P., & Armstrong, G. (2006or current). Principles of marketing (11th ed.).Upper Saddle River, NJ: Prentice Hall.

Lamb, C. W., Hair, J. F., & McDaniel, C. (2006or current). Marketing (8th ed.). Mason, OH: Thompson/South-Western.

Perreault, W. D., McCarthy, E. J. (2005or current).Basic marketing (15th ed.).Boston, MA: McGraw-Hill.

Pride, W. M., & Ferrell, O. C. (2006or current). Marketing(13th ed.). Boston, MA: Houghton Mifflin.

J.R. Evans and B.Berman, (2005 or current), Marketing in the 21st Century, (9th ed.), Atomic Dog Publishing. (ISBN: 1-59260-142-1).

Supplements

As deemed appropriate.

TroyStateUniversity Faculty Handbook(2001): Section 3.8.2.8 [extract]—22 essential elements of the syllabus (somewhat modified for space):

a.Course title
b.Course number
c.Term
d.Instructor
e.Prerequisites
f.Office hours
g.Class days, times / h.Classroom location
i.Office location
j.Office telephone
k.Course description, objectives
l.Text(s)
m.Other materials / n.Grading methods, criterion weights, make-up policy, mid-term grade reports
o.Procedure, course requirements / p.General supports (computer works, writing center)
q.Daily assignments,holidays, add/dropopen dates, dead day, final exam / r.Additional services (Americans with Disabilities Act, other statements)
s.Absence policy
t.Incomplete-work policy / u.Cheating policy
v.Specialization requirements (certification, licensure, teacher competencies)