Mass Media – Semester 1 Name______
2011-2012
Your final exam will be comprised of multiple choice, fill in the blank, short answer, and an essay question. Please review and study the following concepts/handouts in preparation for the exam.
Critique
v Selective exposure – five factors:
1.
2.
3.
4.
5.
v Five step process of critique:
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2.
3.
4.
5.
v Critical Consumer
Advertising
v Gender Stereotyping:
v Invisible stereotyping:
v 6 principles of advertising:
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2.
3.
4.
5.
6.
v Association Principle:
v Disassociation Corollary:
v Product Placement:
v 3 Mythical Elements:
1.
2.
3.
v VALs:
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2.
3.
4.
5.
6.
v Slogans:
v Online advertising:
Internet
v Growing up online – (see handout)
v Digital Nation – (see response)
v Social Networking:
v Censorship:
v Media convergence:
v Impact on Communication:
v Impact on social and professional relationships:
v Impact on privacy and personal identity:
Television/Film: For each text and film, know the basic plot, characters and their roles, and the major issues/themes presented.
v Juno directed by Jason Reitman
v Crash directed by Paul Haggis
v Social Network directed by David Fincher
v Various examples used in class
Texts
v Feed by M.T. Anderson
Course Essential Questions:
· What techniques do advertising companies use to sell products?
· What is the impact of media on 21st century culture/society? How does society impact the media?
· What strategies can we use to critique media?
· How has society and culture changed because of the internet revolution?
· How has the internet, specifically email and social networking sites, changed personal relationships and communication?
· What impact has the internet had on privacy and people’s willingness to share their personal lives?
· How has the internet integrated other forms of media, and why is this significant? (media convergence, advertising, news, tv, movies, etc)
· To what extent do TV shows and film distort our perception of the real world?
· To what extent should the government control media and marketing?