Maryland Charity Campaign Social Media Tool Kit

The Maryland Charity Campaign (MCC) connects people who care with causes that matter – and you are critical to its success!We need your help to educate others about the powerful opportunity the MCC provides: the opportunity to reach out and touch the lives of those in need; to sustain local, state, national and international health, educational, environmental and human service organizations; and to make a meaningful contribution to your community.

We are working hard to grow participation this year – which, in turn, would get more donations to the nonprofits that are improving our world – and we need to use every communication tool at our disposal to get the word out. To that end, social media provides you with an effective means to promote the MCC and encouraging participation. It’s relatively easy to do, and we’ve provided you with turnkey content that you can copy and paste into your favorite social media platform. Below you’ll find sample content for Twitter, Facebook and LinkedIn – and don’t hesitate to use it elsewhere, like Instagram, Snapchat, etc.

To get started, and in order to share the content we post with your network and vice versa, please:

  • “Like” Maryland Charity Campaign on Facebook:
  • Follow us on Twitter:
  • Subscribe to our YouTube channel:
  • Watch, “like,” and share our Campaign video:

Thank you for your time, effort and enthusiasm. Together, we can make the 2016 MCC a success!

Notes:

  • Please use the hashtag #MCCmatters in all social media messages to help us aggregate and measure the conversation.
  • After you follow us on Facebook, please tag us in your posts with @marylandcares so we can see what you post. We will like and share your content with our network as well.
  • After you follow us on Twitter, please tag us in your tweets with @marylandcharity, so we can like and share your content with our network accordingly.
  • Tweets are limited to 140 characters. You can use a service like Bitly to shorten your web links if you are running out of space. A shortened link to is
  • Include an image with each and every post to help break through the noise across the social web. Just open the corresponding document titled “MCC Social Media Graphics,” right click on the image to save it to your desktop and include with your social media post.

Beginning of Campaign Draft content:

  • The #Maryland Charity Campaign is live! Donate and make a difference:
  • Check out the MCC video ftring Governor Hogan, Secretary Wobensmith, and Lt. Governor Rutherford:
  • MD State employees/retirees, donate at work today to make a difference tomorrow and beyond:
  • Want to support a #Maryland #charity?
  • ICYMI: Donating at work provides causes w/ $ they can count on all year long:
  • Note to authors: ICYMI is social media-speak for “In Case You Missed It”
  • My Maryland. Your Maryland. Together, we can build a better Maryland.
  • I ? Maryland – that’s why I give to charity through the Maryland Charity Campaign. Join me!
  • The MD Charity Campaign connects people who care (that’s YOU!) w/ causes that matter. Give today:
  • Giving through the MD Charity Campaign is easy, cost-effective – and helps everyone. Give today!

Middle of Campaign Draft content:

  • The #Maryland Charity Campaign is underway! Donate and make a difference:
  • MD State employees/retirees, you still have time to make a difference!
  • Want to support a #Maryland #charity? You still have time!
  • My Maryland. Your Maryland. Together, we can make a difference.
  • Did you know, that for $1/pay period you can provide 70 meals to those in need?
  • MD Charity Campaign connects people who care w/ causes that matter. Give today:
  • Giving through the MD Charity Campaign is easy and helps everyone. Give today!
  • Be the change! Give through the MD Charity Campaign!

End of Campaign Draft content:

  • The MD Charity Campaign is almost over! Donate to your favorite cause today!
  • The deadline is December 16! Donate to your favorite cause today!
  • For a Pumpkin Spice Latte/pay period, you can give 40 books to children in need.
  • Don't miss your chance to give to the MCC! The deadline is Dec. 16!
  • Want to support a #Maryland #charity? There's still time. Deadline is Dec. 16!
  • For $10/pay period, you can feed, clothe, and house one child for 10 days!
  • MD Charity Campaign has made giving easy! The deadline is Dec. 16
  • MD Charity Campaign is coming to an end. Donate to your favorite cause today!
  • MD Charity Campaign is almost over. Donate today to support your favorite cause!
  • Thank you to everyone who donated. Together, we can make a difference!
  • Thank you to everyone who donated. Great work, Maryland!

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