Marketing PLAN WORKSHEET

Instructions: Apply the 4 P’s (product, place, price, and promotion) of marketing presented below to your business to create your marketing plan. Answer each question given below.

I. PRODUCT

1. Research the competitors in your local area (that specialize in the same type of business as yours) to generate a list of products and/or services they offer. Type the list of products and/or services in the space provided below.

Competitor / Products/Services Offered
PostNet (Lumberton) / Business Cards, Brochures, Flyers, Poster, Signs, and Banners
Quick Print (Lumberton) / Business Cards, Brochures, Flyers, Posters, Signs, Banners
Vista Print (Online) / Business Cards, Brochures, Flyers, Signs, Banners

2. Based on the research you conducted above, what products and/or services will you offer through your business? Type the list in the space provided below.

The products and/or services my business will offer are:

  • Brochures
  • Business Cards (Minimum order of 100)
  • Calendars
  • Flyers
  • Graduation Announcements
  • Invitations:
  • Birthday
  • Bridal Shower
  • Housewarming
  • Wedding & RSVP Cards
  • Restaurant Menus
  • Résumés

II. PLACE (LOCATION)

1. Where will the day-to-day operations of your business be conducted? Type your answer in the space provided below.

The day-to-day operations will be operated in my home. I have a home office set up at my house. I have a desktop computer, internet service, printers, laminators, etc. for my business. I will also operate my business as an online business. My business website is:

III. PRICE

1. What is the estimated cost of producing each product and/or service offered in your product line? Type your answers in the table provided below. If necessary, add more rows to the table.

Product/Service / Estimated Cost
Brochures
Business Cards / $5.00
Calendars / $2.00-$5.00
Flyers / $5.00
Graduation Announcements / $0.50
Invitations / $0.50
Restaurant Menus / $2.00-$5.00
Résumés / $0.25

2. In the space provided below, describe how you arrived at the estimated cost of each item listed above.

I arrived at the estimated cost of each item listed by the cost of supplies I have to purchase. Supplies include: cards, paper, and ink.

3. In the table provided below, list the products that you offer and what three of your competitors charge for each item. In the column labeled “My Price,” fill in the price that you will charge for each item. If necessary, add more rows to the table.

Product/Service / Price for
Competitor #1
(PostNet) / Price for
Competitor #2
(Quick Print) / Price for
Competitor #3
(Vista Print) / My
Price
Brochures / N/A
Business Cards (100) / $25.00 / $20.00 / $16-$50 / $20.00
Calendars / $10.00 / $10.00 / $5-$20 / $5-$10
Flyers (25) / $25 / $30 / $20-$60 / $15-$50
Graduation Announcements (20) / $20 / $20 / $13 / $10-$20
Invitations (20) / $20 / $20 / $13 / $10-$20
Restaurant Menus / N/A / N/A / N/A / $3-$10
Résumés / N/A / N/A / N/A / $5-$10

IV. PROMOTION

1. In the table provided below, list several different methods you can use to advertise your business and the cost associated with each method. If necessary, add more rows to the table.

Advertising Method / Cost
1. / Internet / Free (Free Website)
2. / Facebook Business Page / Free
3. / Newspaper / $17/Week
4. / Radio / $10/Advertisement
5. / Flyers via Mail / $500+

2. Based on the startup funds you have available, what advertising methods will you use? List them in the space provided below.

  • Internet/Free Website
  • Facebook Business Page

Marketing Plan

I.Product: Brochures, Business Cards, Calendars, Flyers, Graduation Announcements,

Invitations, Restaurant Menus, Résumés

II.Place: Online

III.Price: $0.50-$50 depending on product

IV.Promotion: Internet & Flyers