MARKET RESEARCH COUNCIL
Luncheon Program
November 21, 2008
12 Noon - 2:00pm
at the
Yale Club of New York City
“THE ZIGS AND ZAGS OF WEBSITE EFFECTIVENESS”
Joan Treistman
President
The Treistman Group
When it comes to website effectiveness most discussion centers around transactions andclick-through's.Yet, website effectiveness is multi-dimensional and it is by examining these various dimensions where the true insights for enhancement can be found. EyeValue research which combines eye tracking and in-depth interviewing has been used to explore visitor reactions to website experiences. Joan Treistman has been working with eye tracking for over 30 years. Her case histories related to Avery Dennison, ThisOldHouse.com and InStyle.com will serve as a foundation for principles of website effectiveness.
Come to learn about and discuss Joan’s findings. You won’t need your glasses to see what Joan has learned!
About our Speaker
Joan Treistman isPresident of The Treistman Group which isfocused on assisting clients’ marketing efforts through the creative integration of research tools such as EyeValue™ which aligns behavioral metrics of eye tracking with verbal input. The Treistman Group reflects Joan Treistman’s expertise in developing quantitative and qualitative methodologies that deliver decisive information with analyses and reports to help marketers achieve their business goals.
Her career encompasses more than 30 years of understanding consumer behavior and providing valuable insights to some of the world’s most successful brands. She has extensive experience in brand communications, package design, website optimization, and new product development.
Joan earned a Bachelor of Arts degree from the City College of New York and an M.B.A from the University Of Chicago Graduate School Of Business.
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Luncheon Details:
Meeting date:Friday,November 21st, 2008
Time: 12noon – 2:00pm
Where: Yale Club of New York, E. 44th St. & Vanderbilt Ave., 18th Fl.
Luncheon fee: $60 for Members&Guests;$40 - Honorary Life Members
For Reservations: Call 212-481-3038 or Email to:
Reminder: MRC Active Members MUST ATTEND AT LEAST FOUR (4) luncheon meetings per year to maintain their membership status.
MRC Luncheon Dates & Speakers– Fall 2008
September 19 - Arthur Kover, PhD, Fordham Univ.,Business School
October 17 - Horst Stipp, Sr. VP, Strategic Insight & Innovation, NBC Universal
November 21- Joan Treistman, President, The Treistman Group
December 12 - Holiday Luncheon & Presentation
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MRC Luncheons Dates - Spring 2009
January 23
February 20
March 20
April 17
May 15
June 19 - Hall of Fame Awards Luncheon