ROLAND ITEN FOR BUGATTI -- THE ULTIMATE GENTLEMEN’S ACCESSORY

Geneva, March 2015:

Roland Iten and Bugatti joined forces in 2011 to create a mechanical belt buckle collection that is a masterpiece of fine-tuning for today’s discerning gentlemen.

22 pieces in solid white and red gold with natural titanium architecture launched the collection in 2011, and now, 22 new pieces are being released in natural and black steel with black titanium architecture.

The new collection in steel, which incorporates a “safety lock” clip not previously included in the gold collection was launched in March 2015.

The R22 Mechanical Belt Buckle – Bugatti Edition:

Developed in association with the legendary Bugatti company, Roland Iten has designed a unique mechanical belt mechanism to rival even the finest watch movements. Hand-crafted bridges, cogs, wheels, springs and pinions all interconnect to create a mechanism that allows the wearer to obtain the absolute precise fit.

Traditional belts come in lengths of 90, 100, 110 or 120 cm, but the Roland Iten R22 Mk.I-22mm “Bugatti edition” mechanical buckle is customizable to any size, whether it is 87.30, 99.50 or 108.90 cm. This sophisticated instrument, constructed with the highest precision mechanics and the finest materials, not only allows a contemplated adjustment to the exact waist measurement, but affords an expansion range of 22mm thanks to a unique reverse engineered “engrenage” invention which is discreetly cached under the “hood” of this magnificent piece.

Comprised of precisely 102 components in gold/titanium and 103components in steel/titanium, each piece of this limited edition series has been entirely handcrafted, polished and assembled by master –craftsmen in hi-precision watch-making in Geneva, Switzerland and supervised throughout the production process by Roland Iten himself.

The patented expansion mechanism uses flow-guiding wheels that are incorporated into the teeth of the gear system to provide a “click-free click” and minimal friction. There are five gears in total that allow the fine-tuning calibration of the belt from 0-22mm. A rolling click calibration lock complication, a vertical rotating friction controlled pin and a mechanically leveraged belt insertion clip all demonstrate the incredible mechanical savoir-faire that is hiding under the smoked sapphire crystals and Côtes de Genève decoration.

Performance and calibration are at the heart of all of Roland Iten’s inventions - precision adjusting watch buckles, cufflinks which regulate the circumference of your cuff to your watch size, mechanical cases which cascade your credit cards at just the precise angle and gold shoelace tips which keep your shoelaces fixed into the perfect knot bring the ultimate in performance to the gentleman in search of perfection. Roland Iten is a well-respected pioneer in micro mechanics and has been commissioned by master watchmakers such as François-Paul Journe, Greubel Forsey and Jaeger-LeCoultre for his watch buckles that follow the same concept of contemplated calibration and fitness for purpose.

The R22 Mk.I-22mm “Bugatti edition” buckle is an object of precision engineering that opens a whole new world of surprise, delight and amusement to boys looking for the ultimate toy. “When you turn the ignition of a Bugatti, it doesn’t roar into action like so many sports cars, it turns over flawlessly, a sound that reveals the highest level of tuning and results in phenomenal car speeds of over 400 km/h,” explains Iten. A Roland Iten mechanical accessory performs to the same grade of excellence – the sound of its mechanism in motion, the feel of the materials and its handling are on par with the most sophisticated engines – something that can only be appreciated by a true gentleman connoisseur.

TECHNICAL SPECIFICATIONS: CALIBRE R22 MARK 1 “BUGATTI EDITION”

Case: Lightweight titanium and stainless steel architecture for tension and impact control

62 grams of 18-carat white and 5N red gold

Smoked sapphire crystals on the hood

Côtes de Genève motif

2 TW VVS1+ diamonds for the pin and calibration lever.

Functions: Five gear fine-tuning calibration between 0mm and 22mm

Rolling click calibration lock complication

Vertical rotating friction controlled pin

Lever activated mechanical locking system

Mechanically leveraged belt insertion clip

Easy changeability of leather strap

Friction controlled flow-gliding wheels

Origin:100% manufactured in Switzerland on fine watching making machinery.

Limited Series: 11 pieces in 18-carat white gold (2011)

11 pieces in 18-carat rose gold (2012)

11 pieces in natural steel / black titanium / January 2015

11 pieces in black steel / black titanium / January 2015

For additional information contact:

Carol Galiano

Roland Iten Mechanical Luxury SA

Tel: +41 21 862 1841

Mobile: +41 79 817 2722