PRESS RELEASE
Lounging about the Scandinavian way - light and classical
For decades, Eilersen has been known for their lounger sofas, which in line with modern trends have been getting increasingly weightier. Instead, Plano rises up with a lightness that almost makes it seem to float and the result is a Scandinavian version of the modern sofa lounger.
A sofa lounger is known as a heavy, solid sofa with deep seats and soft cushions where you can sink down into and relax at home in your comfortable hideaway, while the outside world looks after itself. "A gigantic sofa with southern European temperament appeals to my everyday because I live in southern France. However, I am in this world to treat as many people as possible with sofas to suit their lifestyle and taste. Therefore, I imagined a quiet, light, Scandinavian sister to our other sofa loungers, and Plano is the lightest and most airy sofa lounger that we have produced," says Jens Eilersen.
Lounge along, lounge across - whilst you totally relax
Plano stands and floats on round, 14cm high steel legs that are in keeping with the same light tone. The back and armrest are only 7cm wide and almost seem to have the style of a folded plate that is thin and light, yet still strong enough to be the base for a sofa lounge. The most essential factor of the sofa’s functionality is the removable, shaped foam back cushions. They are available from 70 to 120cm with a 10cm spring – six sizes in all - and you can move them freely around as necessary, depending on whether you want to relax lying across it in front of the TV or relax lying down with a book. Plano’s seats are equally flexible. You can buy them with a spring of 10cm from 140 to 240cm - that is 11 sizes in all, which are available in both right and left hand versions. Therefore, Plano fits any room regardless of size, which is particularly suited to Scandinavian homes with their relatively small, cosy rooms. Plano is 100cm deep, and the flat, sleek and lightweight design is emphasised by the foam and fibre filled seats, which gives the sofa strength and rigidity. Soft down filled pillows ensure that the look is cosy without being heavy. Plano works perfectly as a single chaise longue, but you can also buy Plano as a finished sofa with two armrests with a total length of either 230 or 240cm.
Enjoy an Eilersen
Your home should be a place where you feel good. It is a place where you can surround yourself with things that you have chosen – because you need them, and because they speak to you. The forms, colours and styles of the furniture speak to your senses. It is therefore not important how a sofa fulfils its task. Your sofa should be both good to sit on and live up to your life values and taste for the aesthetic. We know all the feeling of being in a location we can rely on. All Eilersen furniture guarantees excellent quality, unique comfort and outstanding durability. “All the furniture, every little detail, is based on original craft traditions and innovative design,” promises Jens Juul Eilersen. “It will be very exciting to gauge the consumer reaction to this, our lightest sofa lounger so far, as Plano could well be the beginning of a whole new family of Scandinavian sofa loungers.”
Background information
N. Eilersen A/S
The company was founded in 1895 and has given life – and its name – to many classics.The founder Niels Eilersen was the first person in Denmark to use steam to form wood, and innovation and tradition still characterise the business.Since the 1930s, N. Eilersen A/S has produced furniture with a focus on high quality of materials, comfort and durability.This strategy has made Eilersen into a recognised brand both nationally and internationally, and numerous sofa models are regarded as state of the art.N. Eilersen A/S is a family business, today run by the fourth generation of Eilersens.Furniture carrying the Eilersen name is a guarantee of excellent quality, unique comfort and exceptional durability.
Jens Juul Eilersen
Since the mid 1960s Jens Juul Eilersen has been the design developer at N. Eilersen A/S. He does not have theoretical training – rather, a comprehensive interest combined with a fantastic talent.All his sofas are created in accordance with the Golden Mean, where the classical geometrical proportions are a guarantee of balance and harmony in both functionality and appearance.Jens Juul Eilersen has, for example, designed Eilersen’s best-selling “Monza” – a sofa which has truly been hailed as a classic after 25 years on the market.Jens Juul Eilersen has always had a eye for the innovative and has patented many of his groundbreaking designs.This innovation is still evident today, with his designs being an expression of the moment.
Further information
Nils Juul Eilersen, N. Eilersen A/S, Fabriksvej 2, DK-5485 Skamby, Denmark
M.: +45 24675712, T.: +45 64851008, F.: +45 64851057,