JOB DESCRIPTION

Job Title:Digital Marketingand Fundraising Assistant

Location:Rex House, William Road, Guildford, Surrey, GU1 4QZ

Band:5

Working Hours: 5 days a week

Reporting to:Marketing and Fundraising Manager

Summary:

The role is to support a small Marketing and Fundraising team in delivering the Marketing, Communications and Fundraising plan. We will need someone who is organised, very tech savvy with a creative flair and excellent writing skills. Experience of using Indesign for creating and updating leaflets and newsletters is essential. It is a fast moving department, often with tight deadlines.

This is a fantastic and varied role for an ‘all-rounder’ who wants to make a difference to a local charity dedicated to supporting older people across the County.

Main Duties:

  • Follow brand guidelines in the design of marketing and fundraising collateral
  • Upload content onto CMS website (hosted by Age UK), ensuring all information current and correct
  • Assist with the implementation of the Communications Plan.
  • Assist with the implementation of Services Marketing Plans.
  • Plan and write posts and content for social media, liaising with internal departments.
  • Produce monthly metrics for Facebook, Twitter and Google Analytics
  • Ensure all web pages are optimised with meta descriptions and Google Analytics tracking code
  • Liaise with Age UK digital and brand bank teams
  • Liaise with Events and Fundraising Assistant to ensure digital and offline productions are co-ordinated and follow schedule
  • Support the Marketing and Fundraising team at events
  • Develop online fundraising initiatives
  • Create Mailchimp newsletters and track response as required by internal departments
  • Manage photo library – ensure all images have clear descriptions and filed in appropriate folders
  • Take photos for use in fundraising and marketing materials
  • Liaise with the Services on writing case studies for use in marketing and fundraising communications
  • Create videos for uploading onto Youtube and recordings for Sound Cloud
  • Provide a central point of contact and control for the distribution of printed materials
  • General administrative duties, for example creation of Purchase Orders, inputting donations into Fundraising Database, updating our Communication Contacts Database, producing reports as requested by the Marketing and Fundraising Manager.
  • To carry out any other duties as requested by management for the efficient running of the organisation.

Person Specification:

Essential Skills

  • Confident user of graphic design packages: Indesign, Photoshop
  • Creative and ideas generator
  • Good English and writing skills
  • Social media savvy: Facebook, Twitter, YouTube, Sound Cloud
  • Familiar with Google Analytics and Hootsuite
  • Content Management Systems – website
  • Adaptable, flexible and self-motivated
  • Excellent IT skills, particularly Excel. Knowledge of CRM database useful
  • Team worker and able to work on own initiative with good attention to detail