Spots N Dots
The Daily News Of TV Sales
February 1, 2017
LOCAL NEWS KEY TO REACHING MOMS
GENERATION DEVOTED TO STREAMING VIDEO
Nielsen says that moms spent $165 billion in 2016, and the research suggest that local news is an effective way for advertisers to reach those consumers and their dollars. Nielsen’s Local Watch Report for the third quarter of 2016 focused on the media consumption of moms in two categories, working moms and stay-at-home moms. The report shows that working moms across the local people metered markets watch more early morning and late news, and stay-at-home moms watch more mid-day and evening news, with stay-at-home moms spending an additional hour per day with the TV screen.
Nielsen found that digital plays a significant role in the media consumption of moms. Mothers are more than 21% more likely than other women to have downloaded a media app in the last month. The report went on to point out that over a 30-day period, 53% of moms visited a broadcast media website compared to 37% of the average female.
The study found that moms are 47% more likely to consume local news on a mobile platform, and they are 59% more likely to use that platform for information about local and community events. Moms are 36% more likely to use mobile apps for traffic and weather, and 50% of moms say they’d like to get location-based coupons on their cell phone.
NIELSEN OFFERS LIMITED RELEASE OF TCR
After a meeting with media clients last week, Nielsen has decided that its much-anticipated Total Content Ratings will get a limited release on March 1st. The research company had originally set January 1st as a date for its media clients to analyze TCR data online. Data that they hope will give them an accurate picture of all linear and digital TV program viewing. Instead, Nielsen has been providing off-line reports. Jessica Hogue SVP of product leadership at Nielsen told Television Daily News that “Publishers will be able to use their own data – but not competitive data – externally.” That means that as of March 1st, publishers like TV networks and video content owners can share their data, but not their competitors, with media agencies, the press or other business concerns. TV Networks were hoping to use the new TCR for the upfronts which will occur later this spring and summer. Nielsen says the request for the delay came from the TV networks.
Total Content Ratings are designed to consolidate all traditional, digital and other TV/video viewing under one measurement system.
ADVERTISER NEWS
In what had to be the epitome of a hardball negotiation, Tempur Sealy International will no longer sell to Mattress Firm, the nation’s largest bedding retailer with more than 3500 stores. The manufacturer said that Mattress Firm (bought last year by South Africa’s Steinhoff International Holdings) wanted considerable changes to existing contracts including economic concessions. About 40% of Mattress Firm sales are of Tempur Sealy products and there’s some thought the stores could be short on inventory for the important President’s Day promotions in the bedding industry. Conversely, about 21% of Tempur Sealy sales come from Mattress Firm stores……The long-awaited Walgreens/Rite Aid deal became even murkier. Thought just two weeks ago to be within hours of being finalized, the closing (if there’s to be one) has now been extended until the end of July, and the parties are now looking to sell up to 1200 Rite Aid stores if an acceptable buyer can be found. Fred’s, which had offered to buy 865 stores, is still in the picture but comparisons of that offer to the Haggendebacle of two years ago seem to have held back Federal Trade Commission approval……Walmartis ending its ShippingPassplan (which charged members $49 yearly for two-day shipping) and will instead offer free two-day shipping on more than two million items for purchases above $35…… Could Banana Republicbe the next clothing retailer to fade away? Bloomberg reports some analysts are recommending that Gap Inc. give up on the upscale brand, which produces only 17% of company sales and has had negative comps for a year and a half, in order to focus on growth at lower price points, especially at Old Navy……Albertson’s, which became the second-largest pure-play supermarket two years ago when it acquired Safeway, says in the two years since then it has built 23 new locations and acquired another 151 stores. It also notes it has become a force in pharmacy (now ninth in that category) and as we have recently reported its parent Cerberus Capital may be a potential buyer in the Walgreens situation……Sprint, which has aggressively been promoting itself based on lower pricing, says it added 368,000 postpaid net additions in the last quarter, trumpeting it has now beaten Verizon and AT&T in that metric for four straight quarters. “Sprint is turning the corner,” its CEO declared……Another company in a totally different industry is claiming share gains, but in a declining category. Harley-Davidson says U.S. retail sales were down 3.9% for the full year and it now projects the current year shipments to be flat to “down modestly.”...Wal-Mart has ended its Amazon Prime-like ShippingPass program, which gave members free two-day shipping on most orders for a $49 annual fee. In its place, the retailer will open up its free two-day shipping to all customers purchasing orders over $35 starting on Tuesday.
NETWORK NEWS
The former star of Lois & Clark: The New Adventures of Superman, Teri Hatcher, will be appearing in upcoming episodes of CW’s Supergirl. Hatcher will be the new mysterious villain in season 2. The date of her first appearance has not been set, but her episodes will air this winter…… CBS says Oprah Winfrey will return to broadcast television this fall as a special contributor to 60 Minutes. Jeff Fager, executive producer for the news magazine said in a prepared statement, “I am thrilled that she will be bringing her unique and powerful voice to our broadcast.” The network did not offer details on the types of segments Winfrey might contribute, but she’s known for her ability to get even the most famous actor or actress to share close-held feelings and emotions……NBC has renewed The Good Place for a second season. The single-camera comedy will be like the first season in that it will be designed for a limited run. Season 2 will consist of only 13 episodes……The Vampire Diaries star Natalie Kelley has been cast to the role of Cristal Carrington in the CW reboot of Dynasty. Kelley will play a Hispanic woman marrying into this WASP family and America’s most powerful class. The character’s name has been changed to Cristal from Krystal by the producers to give it a more diverse feel……A new pilot about a Mexican-America cop family has been ordered by CBS. The unnamed project centers around the members of a multi-generational Mexican-American family with deep roots in San Diego. The project comes from Paul Attanasio, co-creator of Bull on the same network. Attanasio will serve as a writer and executive producer……. The daughter of the late pop music superstar Michael Jackson will appear on a future episode of Star. Paris Jackson will make her acting debut on the Fox primetime series as Rachel Wells, a social media guru who oversees a publicity shoot for the girl group featured in the series. Star was co-created by Lee Daniels who also runs Empire on Fox. The network announced this week that Desperate Housewives alum Eva Longoria will make a guest appearance on Empire……Katie Couric and Jenny Lumet have sold a pilot project to CBS. The untitled drama is about a team of elite investigators for the Northeast Regional U.S. Hate Crimes Unit, who solve a myriad of crimes against humanity as they confront their own biases. CBS Television Studios is producing the pilot……Fox announced this week that So You Think You Can Dance has been renewed for a 14th season.
COMPETITIVE INFO
Nielsen’s December radio ratings show the all-Christmas format had another strong year, even though the survey ran through January 4 and listenership usually peaks on Christmas Day. Inside Radio reports Adult Contemporary stations flip to the Christmas format more often than other radio formats and AC delivered a 12.8 share among persons 6+ to lead all formats during the survey period.
The other hot format right now is—for obvious reasons— News/Talk. Even in December, a month after the election, the format recorded a 9.0 share among persons 6+, a two-thirds improvement over the 5.4 share news/talk had in 2015.
CPO SHOULD SET ANOTHER RECORD
Sales of Certified Pro-Owned vehicles set its sixth straight record in 2016, and auto analysts feel that record will fall immediately this year. CPO sales reached 2.6 million units last year, 3.5% better than in 2015, and with an expected surge in vehicles coming off of leases this year, analysts expect even more CPO sales in 2017.
Currently, according to Cox Automotive Media Group, CPO sales are just 21% of used-vehicle sales at franchised dealerships, so there’s plenty of opportunity for dealers to grow that segment of their business. Recent studies have found customers are willing to pay more for a certified vehicle, as much as $3000 more that for the same vehicle without certification. And another reason for dealers to aggressively market CPOs: they can turn the vehicle more quickly—a CPO vehicles sells in an average of 30 days, five days faster than a comparable non-certified vehicle.
The top brand for CPOs is Toyota, capturing 19.6% of all CPO sales, with over 518,000 vehicles sold last year, up 14% from 2015.
NFL TO GNC: YOU’RE OUT!
We reported last month than GNC was planning to use a Super Bowl spot to kick off a new campaign to re-image its brand, while also revamping and updating store operations. But now the National Football League tossed a big-time penalty flag at the chain—it has vetoed Fox’s sale of a game spot, finding GNC to be an unacceptable advertiser. The problem is that NFL players aren’t allowed to have a business relationship with GNC because it has been “associated with the production, manufacture or distribution of NFL-banned substances.” GNC’s chief marketing officer said the chain does sell some products that contain two substances that are banned by the league (there are more than 100 banned substances). “At 1 o’clock (Monday) we were notified by Fox that the NFL had rejected us, our commercial and rejected us as an advertiser in the Super Bowl,” Jeff Hennion said. “And that was the first we had heard there was any concern with GNC’s participation.”
SUPER BOWL FACT
A survey of 7,600 adults by the National Retail Federation shows 24% of those who plan to watch the Super Bowl like the commercials best!
DONE DEALS
CBS Televisions Stations has promoted 17-year veteran Brian Watson to Vice President and General Manager of WWJ (CBS) and WKBD (CW) in Detroit. Previously, Watson has served as Vice President, Station Manager and Director of Sales for the duopoly since August 2016, taking over for Tom Canedo, who moved to WUPA (CW) in Atlanta, also owned by CBS. Brian began his career at WUPA starting as an account executive. He was promoted to LSM in 2000, and to NSM in 2001.
AVAILS
KSAZ/KUTP TV in Phoenix are searching for a Local Sales Manager. Duties include sale of ad time and digital assets to local/regional clients-agencies. Assist the training, development and motivation of a local sales team. Candidate must be detailed oriented, resourceful, team player, reliable and a self-starter. College degree and 3-5 years major market broadcast sales experience required. Competitive comp and excellent benefits! Qualified candidates should submit their resume, salary requirements and cover via the on-line application process at EOE.
Nexstar Media Group is looking for a National Sales Manager with passion and drive to lead our Memphis, TN. station’s national TV sales efforts. The NSM will work closely with the DOS to ensure that top line goals are being met while increasing billing, maximizing share of business, and strengthening client relationships in conjunction with our National sales teams across the country. Candidates should have a minimum of 2-4 years in sales management or 5+ years in media sales required. CLICK HEREto apply now.
Raycom Media’s corporate office in Montgomery, AL is seeking a Marketing Specialist to serve in our Corporate Media Analytics Hub. Successful candidate will manage station inventory and provide primary research support for Raycom stations, and will assist station efforts with data analysis, interpretation and sales application of syndicated research resources including Nielsen, comScore, WideOrbit Media Sales as well as online resources. Qualified applicants, APPLY HERE, and attach your resume with cover letter. No phone calls please. EOE-M/F/D/V
Capitol Broadcasting Company in Raleigh, NC seeks a New Media Digital Project Manager. This person will assist in digital marketing customer fulfillment by providing support to local clients. Agency experience desired; video production skills a plus. Daily tasks include managing reputation and social media campaigns, updating status reports for clients, receiving creative changes from clients, and training clients on interface functionality. CLICK HEREto apply (job 1448). All Capitol Broadcasting Company properties are tobacco free. CBC participates in E-Verify. EOE M/F.
Hearst Television in Tampa, WMOR-TV and This TV Tampa Bay, has an opportunity for highly motivated, driven National Sales Manager. A minimum of four years’ experience, preferred, with a proven track record in share growth and revenue generation. Must be creative and have the ability to establish non-traditional revenue both locally and nationally. Five years broadcast sales management experience and college degree preferred. CLICK HEREto submit your resume and cover letter. EOE.
NBCUniversal is launching a new Telemundo-owned station in San Diego and is searching for a Vice President of Sales. This person will oversee entire sales and marketing department and will ensure employees work and sell with integrity and uphold Telemundo San Diego sales standards. Minimum 10 years prior experience in a TV, broadcast, digital sales or marketing managerial role, and a Bachelor’s degree required. Bilingual (English/Spanish) both written and verbal a must. Qualified candidates can CLICK HEREfor more information or to apply now. EOE.
WNCN, Nexstar Broadcasting’s CBS affiliate in Raleigh, NC has an immediate opening for a Sales Assistant. This person will provide assistance for Account Executives and Sales Managers with a focus on working with our national rep firm Katz Media. The Sales Assistant is responsible for input, management and maintenance of sales orders. Direct contact with agency personnel and clients on all assigned accounts. Must be flexible and be willing to work overtime. CLICK HEREto apply, look for Job ID: NCN-000447. EOE M/F/V/D Background check/drug screen required.
Two New Hampshire Burger King employees were arrested last week after selling marijuana at their drive-thru. Which is crazy, who goes to Burger King before they get weed? - Seth Meyers
Last weekend, the nation’s airports were filled with people protesting president Trump’s Muslim ban. It was the largest collection of angry people at an airport since... every United Airlines flight.- Conan O’Brien
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SPOTS N DOTS
The Daily News Of TV Sales
February 1, 2017
Phone: 888-884-2630