Linkedin Company Policies

Workbook: Policies & Training

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LinkedIn Company Policies

Best Practices:

Incorporate into Code of Ethics & Business Conduct Policies

Don’t be too far-reaching.

Define authorized social media business activities.

Use Common Sense!!

Cover personal usage.

Cover disclosure of confidential information.

Compliance with other company policies.

Address the use of personal social media accounts.

Consider having a consumer-facing policy.

If you have compliance requirements, be sure you understand disclosure requirements.

Be sure to have your policy reviewed by your employment law attorney.

Great examples of social media policies:



Leveraging Profiles Companywide

If you have multiple people in your company, the goal here is incorporating as many of these people into your LinkedIn campaign.

Leverage your employees profiles by having them invite their connections to join your group.

Design a “standard” for profiles, incorporating profile optimization strategies, as well as the right CTA’s.

Identify prospects within each employee’s connection database. Run drip marketing campaigns within each of your employee’s profiles.

Offer LinkedIn training for your employees. Lay out a step-by-step plan for them to use.

Training Your Employees

Have them watch the specific training modules here at Linked University.com. (We offer special bulk discounts for groups/teams/companies)

Conduct training sessions or workshops internally.

Create your own video screencasts showing them exactly how to perform the tactics that you’d like them to engage in.

Or all of the above.

What does not work:

Books about LinkedIn.

Training without follow up.

Watching something and then thinking they will remember it later.

Create a scorecard for your employees to track metrics. A few examples could be:

5 Status Updates per Week

Distribute One Piece of Company Branded Content per Week in Your Groups

Grow Connections by 20 people each week.

100 Prospects Targeted With Messaging Campaign Each Month

For help designing a training program that’s just right for your company, or assistance in developing a LinkedIn company policy, please visit LinkedUniversity.com/services/training and submit the form to get in touch with our team.