Fact Sheet
Overview: Liftopia is a complete online and mobile ski marketplace, offering the largest source of ski lift ticket deals online as well as rentals, lessons, dining and other mountain-related activities and products. With deals at more than 250 resorts across North America, Liftopia offers skiers and snowboarders the ability to buy date-specific lift tickets and other on-mountain activities online and in advance for up to 80% off the ticket window prices. By committing to date-specific, non-refundable tickets, skiers and riders are able to get deep discounts at the resorts they love.
Liftopia takes the hassle out of planning a ski trip by enabling skiers and riders to book lift tickets, equipment rentals and lessons in advance at the best prices. The site offers detailed information on mountain resorts, including services and amenities, and the ability to browse user reviews to help skiers and boarders research and choose the best resort for their needs.
Partner Resorts: Liftopia works with more than 250 resorts of all sizes across North America and beyond; including Aspen/Snowmass, Park City Mountain Resort, Stratton, Alta, Mt. Snow, Ragged, Sunday River, Snowshoe, Sun Valley, and Whiteface
Resort Benefits: Liftopia helps deliver incremental customers to mountain resorts for free through its online and mobile ski marketplace. Liftopia’s proprietary technology enables ski resorts to better manage inventory and pricing during high- and low-demand periods for everything from lift tickets, rentals, and lessons to other on-mountain activities, such as dining. On the back-end, Liftopia’s system provides resort management with advanced analytics to easily track performance over time and make more informed pricing and yield management decisions. Liftopia also offers resorts access to the Cloud Store by Liftopia, a performance-based e-commerce platform and revenue management tool, which helps resorts sell their Liftopia-optimized pricing plan through their existing websites and on mobile devices. The bottom line: Liftopia only makes money when a resort makes money.
The Idea: Ron Schneidermann and Evan Reece met while working at Hotwire, where Ron worked in business development and Evan worked in revenue maximization and pricing strategies for mountain destination hotels. They realized that there was an unmet need to help mountain resorts sell ancillary activities and products as part of the ski vacation. With the pair’s combined technology, revenue management and travel industry experience, Liftopia.com was founded in 2005.
Management: Evan Reece, Co-Founder and CEO
Rob Webb, Chief Product Officer
Investors: Liftopia is a private company backed by strategic angel investors and venture funds, including many technology innovators and travel industry veterans such as Erik Blachford (former CEO of IAC Travel and Expedia, current Venture Partner at Technology Crossover Ventures), Chris Sacca (early Google employee, investor in Twitter and Instagram), Dave Morin (early Facebook employee, founder of Path.com), Sam Shank (Founder of HotelTonight, and Travelpost), Jeremy Stoppelman (Founder and CEO of Yelp), Marc Benioff (Founder and CEO of Salesforce), Spencer Rascoff (CEO of Zillow), First Round Capital, Industry Ventures, ru-Net, Thayer Ventures, SK Ventures, and Sand Hill Angels, among others.
Headquarters: 731 Market St., Floor 2, San Francisco, CA 94103
Employees: 54
Media Contact: Kathie Gonzalez, , 720-320-4304