LAURYN A. DE GEORGE, EdD, MBA

1483 Casa Park Circle

Winter Springs, FL 32708

407-430-2958

SUMMARY OF QUALIFICATIONS:

A talented, strong educator with skills in pedagogy creation and implementation, curriculum development and presentation, service learning management, case study writing and judging, resume writing/career counseling and an extensive teaching portfolio on varied topics in Management and Marketing disciplines utilizing traditional and alternative methods with significant experience in professional and academic communities for undergraduate students, mid-career learners and executives. Author of multi-disciplinary “Linking a Business Capstone Course to Employer Needs in Central Florida” doctoral manuscript.

ACADEMIC EXPERIENCE:

University of Central Florida, College of Business Administration, Orlando, FL 1998 - present

Associate Instructor

  • Educate students in Management and Marketing disciplines
  • Receive consistent “Outstanding” evaluations by Chairpersons of Marketing and Management Departments
  • Subject Matter Expert for McGraw- Hill Irwin texts, Connect Interactive and LearnSmart
  • SACS and AACSB Academically and Professionally Qualified with 18 Hours of Graduate Coursework
  • Teaching Portfolio includes courses in:

General Motors Marketing Internship LEAD Scholars Introduction to Leadership

LEAD Scholars Foundations of Leadership International Management

Organizational Behavior Global Marketing

Integrated Marketing Communications “Cornerstone”

Customer Behavior Strategic Management

Business Ethics and Society Principles of Marketing

Awards and Honors

  • Teaching Incentive Program Award 2004, 2010
  • UCF College of Business Undergraduate Excellence in Teaching Award 2012
  • Florida Campus Compact Certified Scholar 2008
  • Keeth Elementary Service Learning Award 2008
  • UCF Service Learning Appreciation Award 2007-2008

Presentations / Speaking Engagements

  • “International Business Customs and Cultures” Presenter, Moroccan American Business Alliance 2014
  • “International Business Etiquette” Presenter, Central Florida International Trade Office 2014
  • Crafting Cultural Competencies through Collaboration- Presenter, UCF Summer Faculty Development Conference 2009
  • Presentation of Service Learning Awards and Commencement- Presenter, Keeth Elementary School 2009
  • “Learn to Serve – Finding You in the Community Around You”, Presenter, Keeth Elementary 2007
  • Model UN Southeast Conference – Keynote Speaker “Urbanization of Our Global Community” 2007
  • Seminole County School Board “Service Learning – Learn to Serve” 2007
  • International Conference on Teaching and Learning- Presenter “Developing Effective Service Learning Partnerships” 2007
  • International Conference on Teaching and Learning – Presenter “Effective Service Learning Projects in a Technology Enhanced Environment” 2008
  • UCF Scholars Day – Speaker “Communications, Cultures and Currencies” 2008

Curriculum Development and Pedagogical Contributions

  • Author and McGraw-Hill Irwin Subject Matter Expert for Connect Interactive, LearnSmart and Management text
  • US Department of Defense “Civilians Working For National Defense: A Recruitment Challenge” case study
  • General Motors and U National Collegiate Case Study Judge
  • American Petroleum Institute National Collegiate Case Study
  • Chevrolet Sonic National Collegiate Case Study
  • Seminole Corporate College “Team Building Essentials” and “Diversity and Sexual Harassment” workshop materials
  • Sage Publications -ancillary development of power point slides, journal articles and internet resources for “International Management”

Affiliations

  • Boys Town of Central Florida - Board of Trustee Member, Secretary, Executive Council 2006 - 2011
  • Professional Association of Resume Writers and Career Coaches (PARW/CC) 2009

Professional Development

  • UCF Faculty Development Conference- 2003 – 2012
  • Collaborative Institutional Training Initiative 2014
  • Leadership Enhancement Program - 2009

Consulting

  • Jacksonville Jaguars Strategic Analysis of Fan Engagement, 2014
  • Leadership and Development Analysis for Chief Chudnow, Oviedo Chief of Police
  • LM Resume Creation and Career Counseling for various clients – 2009 - 2011
  • LH Computer Services - Comprehensive Business Analysis and Coaching Action Plan – 2007
  • SCORE- Counselor for Small Business 2008 - 2011

PROFESSIONAL EXPERIENCE:

Siemens Hearing Instruments, Division of Siemens Medical Systems, Piscataway, NJ 1997 - 1998

Precision Marketing

  • Create trade market evaluation studies focusing on market potential, age and income demographics, population growth trends, hearing aid sales potential and competition for clients.
  • Develop a national target profile of an “ideal” customer integrating demographics, lifestyle characteristics, purchasing patterns and media choices; Design a program to sell advertising placement using lifestyle segmentation.
  • Implement a geo-demographic database to maximize advertising dollars, analyze competitive position and strategy, develop promotional tie-in campaigns, and locate new offices.
  • Design surveys to record and analyze customer behavior for trade shows, new products, training evaluations, etc.

Bell Atlantic, Directory Services, Somerset, NJ 1995 - 1997

Marketing Analyst

  • Oversaw the design and implementation of measured advertiser response database totaling over $300 million dollars in account revenue in NJ and PA yellow page directories
  • Developed and increased advertiser response program through measured ad campaign
  • Achieved over 70% penetration in measurable sales collaterals by initiating and executing marketing campaigns
  • Researched, educated and developed presentations to sales divisions on targeted industry trends and emerging market opportunities such as the Internet’s effect on directional medium

AT&T, Product Realization Center, Mt. Olive, NJ 1994 - 1995

Project Assistant

·  Developed marketing plans for innovative network wireless product in the international marketplace

·  Ensured and facilitated timely project completion using Microsoft Project to establish and monitor individual and team objectives

TMP Worldwide, Inc., Mt. Olive, NJ

Marketing Manager/ Marketing Project Coordinator 1988 – 1992

Achieved 10% growth on major account revenue by proposing and executing strategic marketing plans

Implemented advertising strategies for multi-million dollar international agency

EDUCATION:

Doctorate in Education EdD, Curriculum and Instruction 2014

University of Central Florida, Orlando, FL

Master of Business Administration 1992 - 1994

University of Wales at Aberystwyth, Wales, Great Britain

Bachelor of Science in Business Administration / Management 1985 - 1988

Rowan University of New Jersey, Glassboro, NJ