Jorge Arancibia Rigollet
Rosales2575Dp 11A C1636 DAL Olivos Bs As Argentina
54-11- 47905479 (Private) / 54-9-11-55293031 (mobile)
Nationality: Chilean
_______SUMMARY ______
Tri lingual professional solid and experienced in executive positions in the commercial, marketing, business and sales areas of Philips Electronics in Argentina, Brazil, Chile and Perufor consumer goods.
Proved positive track record of achievements in management, negotiation (local and abroad) and to establishing sustainable relationships with distribution and retail.
Extensive experience in the development and implementation of businesses, marketing and sales plans. Proved ability to generate strategic plans both for local and regional scenarios.
Focus on results, inpeople development, in sustain people engagement and recognized as a mature leader able to structure multidisciplinary and multicultural teams
______WORKING EXPERIENCE ______
Consulting projects with Falabella Retail Group July to November 2007
Consulting project mainly related to negotiation techniques, negotiation with global accounts, development of a regional supplier, intl local and foreign market dynamics and trends.
Also a consulting referred to competitive analysis, strategic business analysis for Argentina and Chile markets, suppliers market and brand positioning and expected movements as well as importance of industry in Argentina were included.-
Philips Royal Electronics November 1983to June 2007
Positionfrom 2004 to June 2007
Vicepresident and General ManagerConsumer Electronics
SouthCone(Argentina, ChileBolivia, Uruguay, Paraguay)
Leader multinational company with presence in more than 60 countries including Latin America.Revenues of US$ 300.000.000 in South Cone Cluster in Consumer Electronics.
Main purpose of the position
To manage CE business in South (Argentina, Chile, Uruguay, Paraguay and Bolivia) Cone planning developing and implementing programs aligned with CE Latam and WW Strategy, being responsible for results in all areas mainly branding, channel management and financials (P&L full responsibility) in order to guarantee a sustainable, profitable and growing CE activity in those countries
Key areas of accountability
- Marketing and Sales Strategy
Contribute to the development of CE Business Strategy for Latam, acting as a member of CE Latam
Management, Team to represent at the Region market requirements of South Cone.
- Marketing and Sales Plan
Develop and propose annual and long range plans, translating Strategy into clear Marketing and Sales
objectives represented by sales forecasting and budgeting per business and major account, aligning CE Strategy to South Cone
profile and customer base.
- Business Performance
Define and implement Commercial Policy by Product Business Group in order to guarantee the
delivery of business targets (financial and non financial) established in the forecasting process,
evaluating and adjusting policies to fit the permanent changing countries economies
- Demand Generation
Develop the South Cone market based on findings of Customer Market Research, managing Brand and
Distribution Channel to offer the best Product Portfolio affordable by local market, using an integrated
approach for Communication and supported by pre and post sales Customer Services in order to improve
Brand Value and Profitability for Philips in the Cluster.
- Human Resources Management
Manage and develop our People according to Philips Leadership Competencies to generate a professional, trained and motivated team, committed to deliver the established targets and capable to overcome the high level of changes on plans caused by the Cluster economic volatility.
- Resources Management
Improve the efficiency use of resources allocated under Cost of Organization and Capital expenditures, maintaining strict control over this financial resources in order to deliver the profitability required by shareholders.
- Business Principles
Guarantee the full compliance with all Philips CE and Corporate policies in South Cone acting according to Philips Principles and Code of Conduct, assuring the veracity of SBC (Statement of Business Control).
- CE Local Representative
Represents CE Mainstream in all aspects in South Cone, internally at Philips Corporate and externally
managing relations with press and governmental entities in order to create the favorable conditions
to develop CE business in the country.
- Industry
Full responsibility over Industry ( factory in Tierra del Fuego) management, control and investment to guarantee supplies to local and foreign markets
Main achievements in the present position
Sales increase in Argentina of > 300% since 2004
Profitability increase in Argentina of > 400% since 2004
Relevant Use of capital reduction in the Cluster
Clear and sustainable market leadership along the years inArgentina, Bolivia, Uruguay y Paraguay
2005 and 2006 Iincrease in preferente, awareness and recomendation of Philips brand in Chile and Argentina
2005 and 2006 World class result in retail service research (ChileandArgentina)
2005 World class result in people engagement for both Argentina organization and Rio Grande factory
2006 World class result in people engagement for both Chile organization and Rio Grande factory
Implementation of KAM ( Key Account Management) process for key customers in Chile and Argentinaa
Implementation of Flow process ( direct deleiveries from factories) for key customers in Argentina
Implementation of first step of KAM regional process for Falabella
Implementation of BBS per customer and functional area
Implementation of coaching program for medium and high levels of the organization
Successful launch of Ambilight TV range and Go Gear Mp3 range
Previous functions in the company from 1983 to 2005
From 2002 to 2003 General Manager CE Cluster Pacific ( Chile, Perú & Bolivia) Philips Chile
Main purpose of the position
To manage CE business in Pacific (Chile, Perú , Bolivia) Cluster planning and implementing programs aligned with CE Latam and WW Strategy, being responsible for bottom line in all areas mainly branding, channel management and financials in order to guarantee a sustainable, profitable and growing CE activity in those countries
Specific objectives of the function were to apply leadership skills in a young team. At the same time it was essential to increase efficiency in the cost of organization, implement an urgent plan to outsource no strategic activities, develop brand value through an aggressive POS/ placement plan and finally to change business models increasing speed
Main achievements in the function
Success in the outsourcing of Post sales Service activity
Significant increase in the Operating Capital rotation
Successful transference of commercial activities to third parties
Relevant improvement in the brand image, brand preference and brand recognition
50% increase in turnover
Costof organization reduction to one digit
From 1999 to 2001 General Product & Marketing Manager CE Philips Brasil
Main purpose of the function
To formulate, develop and implement a product and marketing strategy for the organization ( sales over US$ 600 mi) aligning commercial needs with industrial capacity (Manaos) and sales ( Sao Paulo) being the final responsible to negotiate requirements with the regional organization
Specific objectives of the function were to structure a reliable commercial planning system, to improve the efficiency in the use of communication and market research resources and to improve the speed, quality and fluency in the product introduction process
Main achievements of the function
Structured implementation of Lapsi commercial planning system. Deployment throughout the organization
Significant increase in the efficiency of marketing resources
Implementation of a management control system IFOR promoters, Pos and product placement
Successful launch of DWIDE CTV product range with positive impact in brand image and preference
Previous positions in Philips Electronics from 1983 to 1999
From 1995 to 1999 Marketing & Sales Manager CE Philips Chile
From 1993 to 1995 Product Manager CE. Philips Chile
From 1990 to 1993 Product Manager DAP ( Domestic Appliances) Philips Chile
From 1985 to1990 Product Manager Video Philips Chile.
From 1983 to 1985 Product Manager Assistant Video Philips Chile.
______EDUCATION ______
2004 LausanneAmsterdam – Octagon program IMDBusinessSchool
2002 Philadelphia – Advanced ManagementProgramWhartonBusinessSchool
2002 Sao Paulo -- Strategic MarketingMichiganUniversity
1995 Washington – Winning Marketing Strategies
1979 – 1981UNIVERSIDAD DE SANTIAGO: Advertising degree
1975 – 1978COLEGIO DE LA SALLE:College
______LANGUAGES______
SpanishMother tongue
EnglishFluent
PortuguésFluent, read, médium writting
______OTHER DATA ______
Member of CE Regional Management Team
Member of Philips Chile Directory
Member of Philips Argentina ( FAPESA). Directory
______SALARY EXPECTATIONS ______
To be discussed