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PRESS RELEASE
Kurz poster twice on the winner’s podium
Leonhard Kurz wins special prize and silver in print competitions
Fürth/Germany, 11 October 2012: The stamping foil manufacturer Kurz has received accolades for its “The Beautiful” poster at this year’s Printstars competition, the Innovation Prize of the German Printing Industry, and the Creativity Print Awards.At the Printstars awards ceremony in Stuttgart on October 9th, Kurz’s print product was honored with the Innovative Print Finishing award.At the internationally acclaimed Creativity Print Awards, an independent design competition that has been running for 42 years, it received a silver award in the poster category.
Prior to impressing the juries at these two competitions, “The Beautiful” hadalready been fascinating visitors to the Drupa trade fair back in May 2012.This poster, which was hot stamped live at the Kurz booth, was highly coveted by the trade fair visitors.Hardly anyone left the Kurz booth without securing their very own copy.
The subject of the poster, a luxuriously bejeweled young woman, was specially developed to illustrate just how effective print finishing can be as a method of adornment, and to demonstrate how elegant concealment can emphasize beauty.Certain areas ofthe jewelry seen in the poster are produced with metallic and holographic stamping foils appliedby means of an artistic embossing technique.These stampings, which were carried out using the state-of-the-art die technologies from Hinderer and Muehlich, create a visual and tactile sensation that is only achievable using thehot stamping technique. The manufacturer’s aimwas to demonstrate how print finishing can be used to enhance print products with great effect, and how the traditional print medium can successfully compete with online media.The success of “The Beautiful” demonstrates the unique appeal of high-quality print products, and our ongoing fascination with them.
(Photo: Kurz)
The double award winning Kurz trade fair poster “The Beautiful”
About KURZ: The KURZ Group is a global leader in hot stamping and coating technology. KURZ develops and manufactures decorative and functional layers applied to carrier foils for a large variety of applications. The range includes metallized, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or household appliances, authenticity features for brand name items, metallic applications for textiles, and different types of coatings for many other applications.With 3,800 employees in nine production plants in Europe, Asia and the USA, as well as 22 subsidiaries and 70 agencies around the globe, the KURZ Group manufactures and sells a comprehensive range of products for surface finishing, decoration, marking and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for printed electronics and related applications, e.g. RFID, organic photovoltaics and touch screens.
Press Contact:
Lucie Mengel
LEONHARD KURZ Stiftung & Co. KG
Schwabacher Straße 482, 90763 Fürth/Germany
Phone: +49 911 71 41-96 38, Fax: +49 911 71 41-96 40
E-Mail:
LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth/Germany · Phone +49 911 71 41-0 · Fax +49 911 71 41-357