Conference
Looking to leverage open source into your business? Seeking to understand and mitigate open source legal risks? Interested in talking to the industry’s cutting-edge open source startups and learning the business models that fuel them? No other conference can deliver on these interests like the Open Source Business Conference (OSBC). OSBC tells you what’s now, and what’s coming next, and gives you access to the information you need to succeed.Keynotes
Open Source Business Conference gives you access to the big guns of open source business. More than just lofty titles, however, OSBC delivers the industry’s most interesting thought leaders in IT today.Open Source: Moving Beyond Just Software
02/14/2006, 09:00 AM - 09:30 AM
/ Jonathan Schwartz
President & CEO, Sun Microsystems, Inc.
Most people think of open source as software bits and bytes. But Sun Microsystems, the leading contributor of open source code on the planet, sees a much bigger world. A world where open source also means commercially viable communities, innovative internet services, hardware and devices, and ultimately, massive economic opportunity. Join Jonathan Schwartz, President and COO of Sun (blogs.sun.com), for this provocative and informational discussion.
Coopetition: The Software Business Strategy for Capitalists
02/14/2006, 09:45 AM - 10:15 AM
/ Bill Hilf
Director, Platform Technology Strategy, Microsoft Corporation.
At Microsoft, 'cooperative competition' is a well known and well applied strategy. As commercial open source continues to drive changes in the software industry, coopetition - between open source companies and commercial software companies alike - will be a defining factor in determining further business success and meeting customer needs.
Open Source and the Utility Revolution
02/14/2006, 11:00 AM - 12:00 PM
/ Nick Carr
Author, Does IT Matter?, Carr, Nick.
We're in the early stages of a transformation in corporate IT, as businesses move away from the traditional client-server model and embrace utility computing. Carr will examine the economic and technological drivers of the change, the implications for users and vendors and the role that open-source software will play in the new utility world.
Beyond Open Source: The Future of Collaboration and the New Knowledge Commons
02/14/2006, 05:30 PM - 06:30 PM
/ Mitchell Kapor
President & Chair, Open Source Applications Foundation.
The Wikipedia is having a dramatic and unexpected impact as a radical new mode of creating and disseminating valuable knowledge and information on a global basis. How is a free and open online encyclopedia, entirely written and edited by its users, managing to outstrip conventional media in audience, breadth, and depth? What are the implications for other kinds of content, for publishing, and for information technology, especially open source-based, business models in general?
From Open Source to Open Models
02/15/2006, 09:00 AM - 09:30 AM
/ Peter Graf
Executive Vice President, Product Marketing, SAP AG.
The need for software consumers to have complete transparency into the source code, versus the 'black box' approach of delivering systems without transparency, remains a key issue in the Open Source debate. The next generation of solutions, will not only open up application codes, but will expose models of composite applications in ways that will allow non-programmers (business analysts) to modify the delivered apps to suit their business needs. This presentation highlights the challenges of 'open', innovative software development and proposes an approach that bridges the gap between IT and business.
Free Markets in Software
02/15/2006, 09:45 AM - 10:15 AM
/ Kim Polese
CEO, SpikeSource.
Information availability defines markets. Thanks to open source, the new software market is becoming a dynamic commodity-based free market. To see where software is going, we need to look at markets that have had good information for a long time. Today, strategies that work for selecting coffee beans and hiring baseball players are becoming useful for choosing software. This presentation will show examples of companies using open source not just as a generic replacement for existing software, but as an enabler for creating new value, and cover how we're learning to create value not just from the code itself, but from the information about software quality and interoperability that collaborative development makes available.
Commercial Open Source: The Project-powered Enterprise
02/15/2006, 10:45 AM - 11:15 AM
/ John Roberts
CEO & Co-Founder, SugarCRM.
Current trends in enterprise software mirror those in the larger economy: a move towards openness and globalization. Software is no longer developed by a small team of engineers in Silicon Valley, but through a distributed development model. The global nature of open source, combined with the reduction in enterprise software price points, will act as a great leveler worldwide. This presentation will discuss the successful ingredients of an open source business model, global development methodologies, and the importance of building and sustaining user communities.
Technology and Decentralization
02/15/2006, 11:30 AM - 12:00 PM
/ Peter Thiel
Co-founder, PayPal; President, Clarium Capital.
In the second half of the 20th century, technological innovation was a major driver of the decentralization of the world economy, enabling small businesses to compete with larger organizations; the globalization of information tended to diversify power, and enable people to act much more locally than before. Politically, the key repercussion involved the fall of communism in 1989 and the failure of centrally planned economies.
In this keynote, Thiel will explore the question of whether this trend towards decentralization will continue into the 21st century and culminate in worldwide anarchocapitalism, or whether some of the forces of technological innovation, especially in the IT industry, may cause the pendulum to reverse towards some sort of economic or political centralization.
The Closing World and Open Source: Coexistence Possible?
02/15/2006, 02:00 PM - 03:00 PM
/ Lawrence Lessig
Professor of Law, Stanford Law School.
What the technologists gave, the law is taking away. Source code, entertainment, telecommunications - we live in a world where so-called rights-holders are increasingly exercising those rights to the detriment of consumers, competitors and, unwittingly, to themselves. In this keynote, Professor Lessig describes the threat to innovation and creativity -- freedom -- that the law now threatens, and what the open source business community can do to resist it.
Keynote and Track Presentations
Keynotes
PDF File / Session Title02/14/2006
9:00 AM - 9:30 AM / / Open Source: Moving Beyond Just Software
9:45 AM – 10:15 AM / Coopetition: The Software Business Strategy for Capitalists
11:00 AM - 12:00 PM / / Open Source and the Utility Revolution
5:30 PM - 6:30 PM / / Beyond Open Source: The Future of Collaboration and the New Knowledge Commons
02/15/2006
9:00 AM - 9:30 AM / / From Open Source to Open Models
9:45 AM - 10:15 AM / / Free Markets in Software
10:45 AM - 11:15 AM / Commercial Open Source: The Project-powered Enterprise
11:30 AM - 12:00 PM / Technology and Decentralization
2:00 PM - 3:00 PM / The Closing World and Open Source: Coexistence Possible?
What’s Next
8:45 AM - 9:00 AM / Welcome and Opening Remarks
2:00 PM - 2:50 PM / Stacking the Enterprise Deck: The Rise of LAMP/J and Its Implications for Enterprise Infrastructure
3:00 PM - 3:50 PM / / Marketing to Dilbert: Marketing Methodologies for the Open Source Crowd
4:00 PM - 4:50 PM / / Pitching the CIO: Alfresco, LucidEra, Zmanda
02/15/2006 / PDF File / Session Title
8:45 AM - 9:00 AM / Welcome and Opening Remarks
10:45 AM - 11:15 AM / Commercial Open Source: The Project-powered Enterprise
11:30 AM - 12:00 PM / Technology and Decentralization
3:15 PM - 4:00 PM / Can a Leopard Change Its Spots? The Long Road from Proprietary to Open
4:10 PM - 5:00 PM / Herding Cats or Riding the Lightning? Collaborating with Open Communities to Build a Business
What’s Now
8:45 AM - 9:00 AM / Welcome and Opening Remarks
9:45 AM - 10:15 AM / Coopetition: The Software Business Strategy for Capitalists
2:00 PM - 2:50 PM / Malignant, Benign, or Beneficial? The Effects of Commercialization on Open Source Production
3:00 PM - 3:50 PM / Crossfire: CXOs on the Hotseat
4:00 PM - 4:50 PM / The Open Source Community Imperative: Methodologies, Mechanics, and Metrics
02/15/2006 / PDF File / Session Title
8:45 AM - 9:00 AM / Welcome and Opening Remarks
3:15 PM - 4:00 PM / Supporting Disparate Communities: How to Tap Open Source for Support
4:10 PM - 5:00 PM / Open Source Software and Standards Revisited
02/14/2006 / PDF File / Size / Session Title
8:45 AM - 9:00 AM / N/A / Welcome and Opening Remarks
2:00 PM - 2:50 PM / N/A / GPL 3.0: Progress and Process
3:00 PM - 3:50 PM / N/A / Dual Licensing Models: Tricks of the Trade
4:00 PM - 4:50 PM / N/A / Establishing the Legal Foundation for Open Source Community Participation
02/15/2006 / PDF File / Size / Session Title
8:45 AM - 9:00 AM / N/A / Welcome and Opening Remarks
2:00 PM - 3:00 PM / N/A / The Closing World and Open Source: Coexistence Possible?
3:15 PM - 4:00 PM / N/A / How Much is Open Source Worth? The Impact of Open Source on Technology Licensing and M&A Activity
4:10 PM - 5:00 PM / / 241 KB / Best of Both Worlds: Real-world Examples of Mixing Open and Closed Software
02/14/2006 / PDF File / Size / Session Title
8:45 AM - 9:00 AM / N/A / Welcome and Opening Remarks
9:30 AM - 9:35 AM / N/A / DEMO: Alfresco
9:35 AM - 9:40 AM / N/A / DEMO: SugarCRM
9:40 AM - 9:45 AM / N/A / DEMO: Project.Net
10:15 AM - 10:20 AM / / 3441 KB / DEMO: Pentaho
10:20 AM - 10:25 AM / / 1715 KB / DEMO: rPath
10:25 AM - 10:30 AM / N/A / DEMO: EnterpriseDB
02/15/2006 / PDF File / Size / Session Title
8:45 AM - 9:00 AM / N/A / Welcome and Opening Remarks
9:30 AM - 9:35 AM / N/A / DEMO: JasperSoft
9:35 AM - 9:40 AM / N/A / DEMO: Realm Systems
9:40 AM - 9:45 AM / N/A / DEMO: GroundWork
11:15 AM - 11:20 AM / / 65 KB / DEMO: Zmanda
11:20 AM - 11:25 AM / N/A / DEMO: Scalix
11:25 AM - 11:30 AM / N/A / DEMO: Funambol
Track Presentation Descriptions
For those submitting presentation slides
Marketing to Dilbert: Marketing Methodologies for the Open Source Crowd
Moderator:
Dave Rosenberg, Chief Information Officer, Glass Lewis & Co.
Speakers:
Mark de Visser, Chief Marketing Officer, Zend Technologies.
Zack Urlocker, Vice President, Marketing, MySQL.
Patrick McGovern, Chief Community Splunker, Splunk.
Stephen O'Grady, Senior Analyst, RedMonk.
Ask any VC about the hardest position to recruit for in open source and they will tell you it is VP of Marketing. There is a dearth of marketing executives with the track records and metabolisms to handle the rough realities of this new position. Transparency, free and decentralized; three concepts that strike fear through the hearts of traditional marketers, must be embraced in order to be successful as a company and contribute to the continuing growth and acceptance of open source. How do you market to the group that least likes marketing? That is, to Dilbert? In this session, attendees will learn:
1. How to communicate with the open source community, including when they do and do not want to hear from you.
2. How to run a transparent marketing organization, model the right behaviors, and be comfortable with it.
3. Models for deciding what to charge for, what to give away for free and what to open source.
Pitching the CIO: Alfresco, LucidEra, Zmanda
Moderator:
Larry Augustin, Board Member, Open Source Development Labs, Inc.
Speakers:
John Powell, President & CEO, Alfresco.
Ken Rudin, CEO, LucidEra.
Tom Fisher, Vice President, Information Technology, Qualcomm.
Maurizio Ferconi, Managing Director, Financial Engineering, Putnam Investments.
Chander Kant, Founder and CEO, Zmanda.
John Alberg, Co-founder, CTO & VP of Customer Operations, Employease, Inc.
Tim Golden, Senior Vice President, Bank of America.
Three startups get their 20 minutes of fame pitching prospective CIO customers on their companies and products. Five minutes to pitch, and another 15 minutes of questioning by a distinguished panel of senior IT executives. Each of these startups raised money from tier-one venture capital firms - now can they sell to their target customers? A fascinating glimpse into the mind of the CIO: what they're buying, what they're not, and why.
Best of Both Worlds: Real-world Examples of Mixing Open and Closed Software
Speaker:
Arnoud Engelfriet, Secretary, Open Source Advisory Board; European Patent Attorney, Philips Electronics.
Philips Electronics has used combinations of open source and closed, proprietary software for several years. This presents various challenges, such as how to safely combine the two, how to handle open source distribution requirements, and other things. Engelfriet will use Philips' ABISS hard-disk scheduler (http://abiss.sourceforge.net/), which Philips contributed to the Linux kernel, as a case study to show best practices for managing mixed-IP product development. For various reasons, Philips wanted to keep certain parts of ABISS closed, and so the company developed a methodology to evaluate where this would be most appropriate and how this would be possible. As Secretary of Philips' Open Source Advisory Board, Engelfriet coordinates the legal clearance of the use of open source software by Philips. In 2002, he drafted and implemented the Philips policies on open source. This session will be an interesting and productive view into how a major electronics company manages the mixed use of open and closed source software.
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From www.idgworldexpo.com/live/13/events/13SFO06A/conference/CC579381 10 June 2006