KeyBank Broadway Series
January 15 – 27, 2013
Tues. – Sat. 7:30pm; Sat. matinee 1:30pm; Sun. 1pm & 6:30pm
2 hours, 30 minutes with intermission
OFFICIAL SHOW BLURB
This spectacular show tells the uplifting story of a trio of friends, on a road trip of a lifetime, who hop aboard a battered old bus searching for love and friendship in the middle of the Australian outback and end up finding more than they could ever have dreamed. An international hit with over 500 dazzling, 2011 Tony® Award-winning costumes, Priscilla Queen of the Desert features a hit parade of dance-floor favorites including “It's Raining Men,” “Finally” and “I Will Survive.” The Hollywood Reporter calls PRISCILLA “funny and fabulous! Joyous entertainment with eye-popping visuals and unexpected heart!”
TALKING POINTS
-Please note: We are no longer using “Bette Middle presents” in the billing for Priscilla.
-Adapted from Elliott's 1994 film The Adventures of Priscilla, Queen of the Desert, the musical tells the story of two drag queens and a transsexual, who contract to perform a drag show at a resort in Alice Springs, a resort town in the remote Australian desert. As they head west from Sydney aboard their lavender bus, Priscilla, the three friends come to the forefront of a comedy of errors, encountering a number of strange characters, as well as incidents of homophobia, while widening comfort zones and finding new horizons.
-The musical debuted in Australia in 2006, played London’s West End from 2009 – 2011, and opened on Broadway in March 2011
-The Broadway production closed in June 2012 after 526 performances
-The national tour kicks off in Minneapolis in January 2013 – Cleveland is the second stop on the tour
-The show includes several well known songs like “It’s Raining Men,” “I Say a Little Prayer,” “I Will Survive,” and “Girls Just Want to Have Fun”
Casting notes: TBD
Awards and Special Notes: 2011 Tony Award for Best Costume Design. Also nominated for the 2011 Tony for Best Actor in a Musical (Tony Sheldon). Priscilla also took the award for Outstanding Costume Design at both the Outer Ciritics Circle Awards and the Drama Desk Awards.
Official website:
Facebook:
Twitter: @PriscillaUS
Additional show experience offerings: Pre-show Broadway Buzz at the IdeaCenter (one hour before all shows), Chats with the cast immediately after Thursday performances
CONTACT INFO
Marketing contact:
Stephanie Keefer / / 216.640.8654
Publicity contact:
Jason Swank / / 216.640.8666
Digital contact:
Stephanie Anderson / / 216.640.8652
AUDIENCE DEMO
Target audience: Women 25+
Age appropriateness:Recommended for ages 13+ due to mature language and situations.
Adult content: The main characters are targets of a hate crime, men dress in drag
Niche audiences: Broadway musical lovers, Gay audiences, Fans of the movie, Bette Midler fans
PROGRAMMING
TV
-focus on Adults 25 - 45
-potential programming includes Morning News, Ellen, Rachel Ray, Access Hollywood, Entertainment Tonight, Late Night with David Letterman, Tonight Show, Saturday Night Live, RickiLake
-cable stations include Bravo, HGTV, Lifetime, Logo,
RADIO
-directed at Adults 25 - 45
-formats include Hot AC, Oldies, NPR, Soft Rock
SALES WINDOW
Print –December through show dates
Electronic –Early January through show dates
Online –December / January
Outdoor –December / January
SAMPLE PROMOTIONAL / CONTESTING IDEAS
**While these sample promotions and contests will give you an idea of what we are looking for, by no means are these the ONLY ideas you can use for PRISCILLA. Please feel free to be creative and tweak these concepts, or come to us with completely new and original ideas for discussion!**
Potential Third Party Partners
Travel agencies, Dance/Disco Clubs, Gay Clubs, Salons, Boutique Clothing Stores, Specialty Restaurants, Cupcake Shops, RV Dealerships, Florists
Examples
Road Trip!
Partner with a local media outlet and use social media to tell stories of best and worst road trips.
True Colors
PRISCILLA inspires people to embrace who they are and what makes them an individual. Encourage listeners/viewers to share how they learned to embrace their “true colors.” OR use the same theme to explain why their friends are so special to them and what makes their bond “colorful.”
Pop Muzik
Partner with a local disco-themed nightclub or karaoke bar and host a Priscilla-themed karaoke night. Contestants should be encouraged to sing songs from the show (song list is available upon request).
Boogie Wonderland
Similar to the above promotion, only host a dance contest instead of karaoke!
Girls Just Want to Have Fun
Share why you and your girlfriends deserve a night out on the town. The prize package can include tickets to the show, a limo, boas, drinks, and a makeover at a local salon to start the evening off right! This promotion can also be tweaked for bachelorette parties, Mother’s Day, sisters, or just nominating someone special in your lift that needs a pampering night on the town!
A Fine Romance
Nominate the couple in your life that is celebrating a “fine romance.” Prize pack can include a limo, dinner, flowers and tickets to the show. This would be great for a Valentine’s Day contest, or themed around anniversaries or birthdays.
Hey Cupcake!
During the number “MacArthur Park,” ensemble members wear elaborate cupcake dresses with green icing, hence the song lyrics “MacArthur’s Park is melting in the dark, all the sweet green icing flowing down, someone left the cake out in the rain …” For this promotion, a local cupcake shop can create their version of the “Priscilla Cupcake” for the chance to have their cupcake named the official “Priscilla Cupcake” during this engagement! On-air media personalities can judge the cupcakes, or do a live remote at the winning shop with cast members from the show.
Fill-in-the-Blank!
Listeners must fill-in the missing lyrics to a disco song featured in the show. (song list is available upon request)
Thank God I’m a Country Boy!
During Act II of the show, ensemble members and up to 10 audience members get their “country on” in a hoedown to the song “Thank God I’m a Country Boy.” This is a great incentive for groups and bachelorette parties and could be combined with the “Girls Just Want to Have Fun” or “Boogie Wonderland” promotions!