JUDITH W. ISAACSON

139 Friendly RoadCranston, Rhode Island02910

(401) 461-8059

VICE PRESIDENTOF SALES AND MARKETING

Sales and marketing generalist with more than 25 years of solid experience in the medical and life science industries, including medical devices, disposable labware, diagnostic equipment, titanium implants, medical software, capital equipment, CME, medical meetings and events, surface treatment technology, polymer technology, and allied services. Demonstrated expertise in global medical sales, marketing, communications, investor, analyst, and public relations. Specialist in guiding startups, small- to mid-sized companies into new markets. Known for excellence in strategic and long-range planning as well as tactical execution. Solid leader and mentor. Avid networker who excels in planning and working at trade shows and conferences. Skilled in lead generation and customer acquisition to multiple stakeholders both on- and offline.

Marketing Strategy • Brand Management • Campaign Planning & Execution • Competitive Positioning

Account Retention • Marketing Analytics • Budgeting & Resource Management • Marketing Communications

Global Marketing • Product Development & Introduction • Market Analysis • eMarketing • Multimedia Advertising

Sales Planning and Forecasting •Event Planning & Management • Client & Public Relations• Team Leadership

PROFESSIONAL EXPERIENCE

MEDICAL DEVELOPMENT GROUP, Newton, Massachusetts • 2006-Present

Nonprofit networking association for product developers, manufacturers, and distributors of medical devices and other related products such as diagnostics, combination products and health care information systems.

Marketing Chair & Board Member

Leverage online and electronic communication techniques to maintain and strengthen MedDev Group’s corporate brand. Direct creative and timing for member e-surveys and e-announcements. Manage maintenance of cutting-edge organizational website and design collateral, signage, and exhibition presence.

  • Authored and implemented a comprehensive marketing plan encompassing an aggressive rebranding strategy based on detailed and ongoing market analysis.
  • Increased membership more than 150% since January 2006.
  • Overhauled corporate image with more effective branding and stronger positioning.
  • Conceived, visualized, and developed organization’s new website for its sixth anniversary.

VITAL NOW!, Cambridge, Massachusetts • 2002-Present

$1M medical marketing and event management consulting firm specializing in startups and small- to medium-size companies, offering branding, positioning, and integrated marketing and communications plans.

President

Oversee client acquisitions and client relations, cultivating long-term relationships in a matrixed, multi-state environment. Expand corporate brand recognition and develop new alliances through professional networking, volunteer activities, and mentoring and coaching within professional medical organizations. Spur revenue and market share growth.

  • Developed a corporate website that has proven instrumental to continued growth.
  • Secured major contracts with such clients as Medical Development Group, 128 Innovation Capital Group, Securistics, Inc., Amplior Medical, Inc., AST Products, Inc., Astrogen Biosciences, Inc., Strategic Designs, LLC, and Vortex Consulting, Inc. (CVS), Fem-Medical, Albright Technologies, ShoeBar Associates, New Harbor SQA, Allan P. Weeks, Healthcare Computer Law, and eProcess Development.

MEDICAL SUPPORT SYSTEMS, Cambridge, Massachusetts • 2000-2001

$6M national medical application software provider serving professional medical organizations and medical publishers, a Database Publishing Group Company.

Vice President of Marketing

Recruited to establish a new marketing team, marketing budget, and corporate brand identity within the first 8 weeks of employment. Worked with 30 clients at a time, ensuring timely delivery of products and projects.Represented company at Annual Meetings as key contact for continuing medical education CD-ROM pre-orders of conference sessions.

JUDITH W. ISAACSON• Page 2 •

MEDICAL SUPPORT SYSTEMS continued…

  • Accomplished complete marketing strategy overhaul on time and within budget.
  • Instituted an interdepartmental production monitoring system that boosted production 50% in a deadline-driven environment.
  • Executed an international event, leading multi-state planning teams through matrixed communications.
  • Drove sales team to increase CD-ROM sales 30%.
  • Recruited marketing talent so successful that every employee was retained throughout major corporate reorganization and significant layoffs.

EFFECTIVE CORPORATE COMMUNICATIONS, INC, Burlington, Massachusetts • 1992-2000

National full-service marketing, communications, and PR agency serving billion dollar technology startups and established firms, with revenues nearing $1M.

President

Orchestrated all operational, sales, and marketing activities including sourcing talent, pitching clients, and closing new accounts. Fostered additional business opportunities through upselling and strong customer relationship management. Balanced full-service accounts with project-based client relationships.

  • Closed 40+ accounts spanning corporate and product branding including some for medical device companies, collateral development, lead generation programs, advertising, direct marketing, trade show development, and public relations, as well as annual reports, special events, and conferences.
  • Created registration materials in 5 languages for international conference in a multinational matrixed environment and coordinated translation of all meeting content.

AST PRODUCTS, INC, Billerica, Massachusetts • 1990-1992

$10M producer and distributor of international surface treatment technology and capital equipment company serving the biomedical and medical device communities.

Director of Marketing & Corporate Communications

Established and maintained marketing, communications, and public relations including trade shows and industry conferences and other eventsfor service provider to the medical device industry.

  • Originated internal operating procedures and policies and introduced the HR benefits package.
  • Developed graphics, collateral, and overall presence for trade show exhibits.
  • Represented company to media and general public as official spokesperson.
  • Successfully counseled international company leadership on cultural business expectations and practices, facilitating negotiations, pricing, and daily interactions.

SPIRE CORPORATION, Bedford, Massachusetts• 1986-1990

Manager of Marketing Services & Investor Relations – Climbed ranks from Administrative Assistant to the Vice President of Engineering to Marketing Manager to Investor Relations Manager in 4 years. Implemented role of corporate spokesperson to address consumer questions. Managed marketing services for 3 SBUs: biomaterials: advanced surface treatment technologies for medical devices, semiconductors, and photovoltaics. Collaborated closely with CEO and CFO.

COSTAR (formerly Data Packaging Corporation), Cambridge, Massachusetts• 1984-1985

Engineering Secretary, Disposable Labware

FORMAL EDUCATION

Master of Science in Communications Management•SimmonsCollege, Boston, Massachusetts

Bachelor of Science in Music Therapy (psychology minor)•EmmanuelCollege, Boston, Massachusetts

PROFESSIONAL AFFILIATIONS

MerrimackValley Venture Forum

Worcester Polytechnic Venture Forum

Healthcare Businesswomen’s Association

NorthShoreTechnology Council, Biomedical Division