JUBILEE OF THE YEAR IN THE WORLD OF BEAUTY
From 22 to 24 September the capital of Ukraine grandly celebrated the 15 year anniversary of the biggest exhibition of perfumery and cosmetics InterCHARM-Ukraine 2016.
This year the exhibition has broken all records: during three days Show was visited by more than 65,000 professionals, and the exposition occupied 9000 square meters. There was not before such a high value exhibition in the Ukrainian beauty industry!
Organiser – is Premier Expo (part of ITE Group). General partner - TM Princess, Totisfarma group company.
Organiser of the training activities remains reliable partner - Estet Company.
The exhibition brought together the top industry experts, opinion leaders and key players of the market. 39 foreign companies have chosen InterCHARM-Ukraine as a platform to enter the Ukrainian market. Such result – is an evidence that the industry continues to evolve and Ukraine for foreign investors is one of interest in the international arena.
Business programme of the exhibition shocked its richness - 24 training sessions were organised this year.
Master classes were spectacular and bright at the stands of hairdresser pavilion exhibitors. Studied at the best visitors could not only in the stands and in the halls of the workshops, but also in the open air Laboratory of hairdressing ideas Fusion Hair. New elements of tangles, types of waves and how to create them, cut with a razor, creating plastic graduatings and many more! Have seen the master class once, stylists, hairdressers are ready to apply new ideas in working with their clients.
Programme of InterCHARM Hair SHOW was intense and exciting !
Top stylists from Italy, Malta, the UK and Ukraine have inspired visitors with new collections, demonstrations of trendy haircuts and colouring, as well as hair dressing and evening hairstyles.
Each participant and spectator of GRAND SHOW from the creative team of Vladimir Tarasyuk will remember for a long time enthusiasm, inspiration and unforgettable emotions charge.
For the first time at the exhibition there was BarberSHOP DAY, dedicated to the growing segment of male beauty territory.
Drinks for the sterner sex, haircuts and styling in open booths, presentations of male lines of cosmetic products caught bearded men from all over Ukraine. The well known ambassador of BaByliss Pro Rodrigo Meenezis has told about the Hair Tatoo. A real delight was caused by collection From boys to men of TIGI company.
The audience watched and empathized with interest the participants of Open qualifying round of the Championship of Ukraine on hairdresser art, nail aesthetics and make-up «Cup of Kyiv». Championship brought together more than 1,000 participants. Haircuts, hair, eyelashes, body art, make-up and nail aesthetics – their skill and creativity had been showed by participants of all directions.
For the first time at the InterCHARM-Ukraine the Open Championship of permanent make-up «PERFECT IMAGE», as well as the first open championship of Ukraine «BROWPRO» have been held, both brought together many representatives of the new profession - brow artist.
Viewers of the Third Open International Tournament MassazhPROFI watched for this «Clash of the Titans». In the fight for the championship qualification met the best representatives oа massage specialists.
In training halls of IEC nail service experts have learned how to plan effectively their working day, salons’ administrators have found the approach to people with different social status, look for the best solutions for their customers, and which is the most important - they practiced in sales.
This year the nail industry has once again proved that in Ukraine innovations, trends and new technologies are developing faster than in other countries.
Three-day Forum XXVI of nail industry professionals was informative and bright. Forum organisers have paid much attention to the problems of the new developing in the Ukrainian market trade - podiatry. Master classes with presentations on the models had industry guru - certified doctors and specialists in the hardware pedicure.
Masters of nail service met to check their potential and demonstrate their skills at the III All-Ukrainian Championship of pedicure. Every year the number of participants is growing, because each master dreams become a champion and prove his/her skills.
At the Business Conference «Beauty Salon Management» issues of increasing the average check of beauty salon and home care sales increasing by 400% have been discussed. Heads of salons studied ways to introduce new product in salons with recognised consultors of beauty industry.
Beauty Lab - cosmetology and aesthetic medicine exposition has been always differed by its immensity. For dermatologists, cosmetologists and aesthetic medicine specialists there was held a series of events, namely, laser training course, there were discussed such issues as: scar laser treatment, tattoo removal and laser hair removal; there were also thematic workshop on regenerative technologies, conference on topical issues of aesthetic medicine and others. Health, and hence, beauty of customers depends on the professionalism. That is why this event brought together specialists and affected number of issues and their solutions in the field of aesthetic medicine.
Traditionally, the InterCHARM-Ukraine area has been choosing by the best experts from around the world, executives and business owners to share experiences, business expansion and formation of strong business ties. It should be noted that the domestic production of cosmetics in Ukraine has reached a new level, thanks to the demand of consumers and innovation in the raw materials market. This is evident by increasing in the number of companies - domestic producers at the exhibition by 20%.
For the twelfth time, at the exhibition there was held the annual event for all professionals of the market of cosmetics and household chemicals XII Specialized Conference «Beauty TECH. Innovation in production: raw materials and technologies».
The conference brought together experts of the Ukrainian market of perfumery, cosmetics and household chemicals. 16 speakers from Ukraine, Russia, Germany and Belgium have submitted their presentations to 105 auditors from 81 manufacturing companies.
Perfume novelties were presented not only in the mass market segment, but also in niche. Demand for its own brands of Ukrainian retailers has attracted foreign participants from Iran, Turkey, Austria, Korea, China and others. The record number of buyers negotiated for three days. The exhibition was not only effective and fruitful for the participants, but it was remembered by its colours: stands exclusivity fascinated, master-classes at the stands were at the highest level, participants, more than ever, have been preparing for this event: 1 469 brands, 236 of them were new !! !
All of this witnesses that beauty – will be not only around us, but in our hearts!
In general, InterCHARM is always a holiday, a place where there are real wizards, who create beauty and health care.
It always happens with holidays, you are very long time to prepare them, and they fly in an instant, leaving only the most pleasant and bright moments in your memory. The exhibition was held, but each visitor carried a piece of the holiday with him.