Juan F. Rosales
Duncanville TX - 214 923-4385
SALES & MARKETING EXECUTIVE
Accomplished and dedicated Senior Sales and Marketing Executive with strong communications and interpersonal skills. Expertise in integrated marketing strategies with a proven track record for exceeding revenue goals and achieving consistent and dynamic results. Bilingual: English / Spanish.
Expertise
Integrated Marketing Strategies
Media Planning / Relations
Hispanic Multicultural Marketing
Ability to work independently
New Product Launch
Promotional Marketing
Strong Organizational Skills
Strong Presentation Skills
Budgeting & Forecasting
Microsoft Office applications
Marketing Latin Music
Fluent Bilingual English-Spanish
Professional Experience
UNIVERSAL MUSIC AND VIDEO DISTRIBUTION – Dallas, TX Feb 1999 – Jan 2011
Senior Account Executive – Latin Music Sales
Directed all aspects of Latin music business for Central and East Coast accounts Retail account, Hastings, Ritmo Latino, El Tunel; Gpo Central De Discos and top 20 Latin Indie. Distributors. Ensuring product placement and visibility at point of sale to maximize effective marketing strategies.
Managed all phases of talent and agent relations including launch support, cross promotions with media / retailers / sponsors, and appearances for artists such as Tigres Del Norte , Montez de Durango ,Juanes, Paulina Rubio, Enrique Iglesias (partial list).
Expanded Latin record label integrated strategies to include advertising in accounts web sites. enter to win promotions to feature Latin artist future releases.
Developed and executed integrated promotions with key Retail and One stops accounts
Consistently achieved over 100% of forecasted unit sales goals,
Director of Sales & Marketing 2008 - 2009
Directed all aspects of Latin music business for Local and National accounts including Wal-Mart, Anderson Merchandisers, Hastings, Target Gpo Central De Discos and top 20 Latin Independent distributors,ensuring product placement and visibility at point of sale to maximize effective marketing strategies.
National Director of Sales & Marketing 2006 - 2008
Managed over 15 major retailer and distributor accounts in the market: Wa-Mart ,Circuit City,Target, Kmart Transworld, Musicland, Virgin Megastore, Best Buy,and Independent accounts (partial list).
Developed promotions that featured artist catalog music to compliment future releases, (partial list).
Led quarterly sales presentations launching new priority artists to retailers and field sales teams.
Initiated exclusive discounts and promotions for Latin distributors to secure increased inventories of new artists at launch time which included a reduced risk program,
Juan F. Rosales Page 2
National Director of Sales & Marketing 2004 - 2006
Led quarterly sales presentations launching new priority artists to retailers and field sales teams.
Developed promotions for future releases that featured Regional Mexican Instores at key retail and Merch stores artists like : Montez De Durango, Banda Arrolladora, (partial list).
Developed and administered sales and budget forecasting,
Consistently achieved over 100% of forecasted unit sales goals,
Established a wide array of partnership / sponsorship opportunities with Coca-Cola, Coors Light, Los Altos Boots, Dr Pepper, (partial list).
Managed advertising spending.
Served as primary liaison to Universal Distribution to monitor sales and inventories
Planning of futures releases and sales for upcoming year
Latin Sales Specialist Central & East Coast 1999 - 2004
Sales to the indies & ones stops accounts
Central Sales Regional Manager 2003 - 2003
Sales and Marketing Latin Ones stop accounts
Natl. Telemarketing Sales Rep 2000 - 2002
Sales of CD&DVD Catalog and new releases
Set up promotion with independent accounts
Customer Service Rep for National Accounts 1999- 2000
(Including Puerto Rico)
Helped accounts with delivery issues and catalog information
Regional Field Marketing & Sales Rep 1997 - 1999
Sales & Marketing Field Rep West Coast retail Accounts
Create displayer advertising future releases of key Latin Artists
Presentations of future releases to field sales staff, retail and Distributor accounts.
Secured and analyzed sales and radio airplay reports to support market coverage.
EDUCATION
LACC Los Angeles City College: Los Angeles CA. Marketing & Advertising Online Course
LATT Los Angeles Trade Tec. Los Angeles CA. Marketing Music in Retail
PROFESSIONAL & PERSONAL AFFILIATIONS
Billboard and LARAS: Latin Academy of Recordings Artist & Sciences (Latin Grammy’s)
High School Booster Club 2011 President
Soccer Coach for U10U14 teams at DSA ,(Duncanville Soccer Association)
Choir Member – Duncanville Holy Spirit Church