JOB DESCRIPTION

Job Title:Marketing Coordinator

Department:Marketing and Engagement

Reports To:Marketing Manager

Location: Head Office

Role Purpose
To provide integrated marketing support to the Charity, to assist in planning, developing and implementing marketing campaigns to meet strategic objectives. To provide strong creative input to marketing projects and to undertake detailed analysis of campaign performance as required. To maintain and evolve the Charity’s brand.
Key Accountabilities / Key Activities
Marketing campaigns / 1)Support the Marketing Manager with the development and implementation of integrated marketing campaigns, to include email, websites, direct mail, social media, on/offline advertising and event support
2)Utilise and become proficient in all available marketing tools and channels, including marketing automation systems
3)Ensure clear lines of communication with marketing campaign stakeholders
4)Action marketing focussed daily social media activity, including scheduling of reactive, pre-planned and campaign-led updates
5)Follow Salesforce processes and update campaign records as necessary.
Creative input / 1)Support the Marketing Manager with creative input across marketing campaigns, to include:
a)Design of campaign assets
b)Campaign messaging and tone of voice
c)Use of innovation in campaign delivery
2)Brief and work with third parties as necessary to ensure required campaign outputs are delivered e.g. designers and photographers
3)Share proactive ideas and suggestions for campaign improvements, future campaigns and opportunities
Reporting and data management / 1)Assist the Marketing Manager with the gathering and reporting of data to support the fulfilment of marketing campaign objectives
2)Assume responsibility for elements of marketing campaign reporting
3)Provide Marketing Manager and campaign stakeholders with appropriate reports as required
4)Use agile reporting functionality to make live changes to campaigns as necessary to ensure campaigns meet objectives
5)Ensure appropriate and responsible use of data – and adherence to Salesforce processes – when building, disseminating, monitoring and reporting on marketing activity
Brand management /
  1. Assist in the monitoring ofFFC brand usage i.e. consistent and appropriate use of the FFC brand across all marketing campaigns, including those undertaken by Regional Fundraisers and others outside of the M&E team
  2. Work with colleagues to evolve the FFC brand as required over time
  3. Manage creation of fundraising collateral templates and monitor the use of them by the Regional Fundraisers
  4. Work with Content and Communications Producer to establish consistent tone of voice across all marketing communications, appropriate to the audiences to which we are communicating
  5. Monitor stock levels of general marketing and engagement collateral and update and/or reorder as necessary

Note: In addition to these functions, the job holder will be expected to perform other such duties as may reasonably be required within the level and scope of the job. This role may also require some travel and the occasional overnight stay.
Scope of Role
Financial (Budgets, agreements etc) / Non-Financial (Stakeholders, Team Members etc.)
  1. No direct budgetary responsibility
/
  1. No direct reports
  2. Working closely with the Marketing Manager
  3. Interacting with all internal departments to undertake role
  4. Interacting with various external contacts including, volunteers, donors, fire and rescue staff, Trustees, suppliers and the general public.

Person Specification
Skills & Experience
Essential:
This role requires creativity, attention to detail and analytical insight.
Demonstrable experience/skills in:
  1. Creativeand/or content-led marketing
  2. Google Analytics data analysis and reporting
  3. Email marketing
  4. Campaign budget management
  5. Creative copy writing with high standard of written English
  6. Marketing collateral production
  7. High attention to detail
  8. Highly motivated, with the ability to work independently
  9. Organised and efficient
  10. Highly computer literate
  11. Using and understanding social media platforms and their potential, including Facebook, Twitter and LinkedIn
/ Desirable:
  1. Experience of liaising with internal and external clients / suppliers
  2. Charity/not for profitwork experience
  3. Direct Marketing experience
  4. Experience of Salesforce CRM, Data input, export and manipulation
  5. Experience of running AdWords campaigns
  6. Experience of working with marketing automation systems e.g. Communigator
  7. Experience of working with HTML/XHTML and CSS

Qualifications/Professional Memberships etc.
Essential:
Demonstrable professional marketing experience
Good knowledge of marketing, communications and advertising and an advanced understanding of the role of analytics in marketing.
GCSE/O-Level English and Maths at C level or above / Desirable
CIM qualification
Foundation Degree, HND or Degree in marketing or communications (or equivalent)
Industry qualifications in data analysis, manipulation, reporting