IIR Middle East

Job Description

Job Title: Marketing Manager

Division: Exhibition

Department: Life Sciences

Reports To: Group Marketing Manager

Job Purpose:

  • To ensure exhibitions and conferences worked on are marketed effectively.

Key Performance Indicators:

  • Timelines are adhered to in promotional activities
  • Show and individual targets met as set out by Marketing Manager/Exhibition Director
  • Marketing KPI report

Main Duties & Responsibilities:

Marketing

  • Creation and implementation of marketing strategy for the entire exhibition/conference campaign
  • Setting out entire budget, drop schedule and media plan
  • Implement an integrated marketing strategy for the entire exhibition/conference including exhibitor, conference and visitor campaigns
  • Using the full marketing mix to promote the show in accordance with the marketing strategy – from Exhibitor promotion through to Visitor promotion and Conference promotion
  • Setting up media deals with external organizations to ensure maximum exposure at lowest cost to show budget.
  • Ensuring show websites are fully up to date with latest information.
  • Management of PR agency in co-ordination with the show manager
  • Coordination of design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.
  • Copywriting and proofing of all marketing materials in conjunction with show manager.
  • Updating and adhering to agreed marketing budget.
  • Providing KPI reports for monthly update meetings with Marketing Director / Exhibition Director.

General

  • Managing and co-ordination of all external suppliers including Print, Mailing House, Design and Research.
  • Providing any other reporting information as required by show team.

Person Specification

Minimum Education Level:

  • Educated to secondary standard (UK GCSE or equivalent)

Background Knowledge & Experience:

Essential

  • Significant experience in a marketing role
  • Proficient in the use of MS Office including intermediate/advanced Word and Excel
  • Thorough understanding of direct marketing initiatives including mail and email marketing
  • Database development and growth including segmentation / advanced targeting
  • Online marketing experience to include search engine optimisation and banner placement
  • Significant exposure to design and print suppliers / agencies
  • High level of copywriting and collateral production knowledge
  • Excellent attention to detail
  • Deadline and target driven
  • Experience of working in pressurised environment
  • Excellent verbal and written communication skills

Desirable

  • Specific Conference/Exhibitions experience
  • Arabic language speaking
  • Formal business/marketing higher education qualification

February 2013