JNLR/TNS Mrbi 2008/2 Data 2007/8

JNLR Supplementary Report

North West Region – i102-104

Week-day: February 8th to June ‘08

August 21st 2008

JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 421 WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS i102104

╔══════════╦═════════════════════════════════╦════════════════════════════════╦═════════════════════╗

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ ╠═════════════════════════════════╬════════════════════════════════╬═════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

╠══════════╬═════════════════════════════════╬════════════════════════════════╬═════════════════════╣

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair N.WEST ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 218║ 123 95 114║ 51 167 79║ 110 107║

║ 38%║ 43% 34% 35%║ 24% 47% 30%║ 43% 34%║

║ ║ ║ ║ ║

RTE 2FM ║ 216║ 106 111 105║ 137 79 143║ 101 115║

║ 38%║ 37% 39% 32%║ 65% 22% 54%║ 40% 37%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 40║ 19 21 30║ 8 31 14║ 26 13║

║ 7%║ 7% 7% 9%║ 4% 9% 5%║ 10% 4%║

║ ║ ║ ║ ║

TODAY FM ║ 219║ 113 106 105║ 145 74 148║ 107 113║

║ 39%║ 40% 38% 33%║ 69% 21% 56%║ 42% 36%║

║ ║ ║ ║ ║

NEWSTALK ║ 63║ 40 23 30║ 20 43 33║ 40 23║

║ 11%║ 14% 8% 9%║ 9% 12% 13%║ 16% 7%║

║ ║ ║ ║ ║

i102104 ║ 55║ 33 22 28║ 44 11 41║ 28 27║

║ 10%║ 12% 8% 9%║ 21% 3% 16%║ 11% 9%║

║ ║ ║ ║ ║

╚══════════╩═════════════════════════════════╩════════════════════════════════╩═════════════════════╝

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 422 AVERAGE WEEKDAY "YESTERDAY LISTENERSHIP"

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair N.WEST ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 488║ 244 244 282║ 175 313 218║ 224 264║

║ 86%║ 86% 86% 87%║ 83% 88% 83%║ 88% 84%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 322║ 166 155 172║ 144 177 169║ 165 157║

║ 57%║ 58% 55% 53%║ 68% 50% 64%║ 65% 50%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 241║ 122 119 134║ 91 150 114║ 120 122║

║ 42%║ 43% 42% 41%║ 43% 42% 43%║ 47% 39%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 228║ 115 113 126║ 90 138 113║ 116 112║

║ 40%║ 40% 40% 39%║ 43% 39% 43%║ 46% 36%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 115║ 66 49 67║ 13 102 31║ 61 53║

║ 20%║ 23% 17% 21%║ 6% 29% 12%║ 24% 17%║

║ ║ ║ ║ ║

RTE 2FM ║ 121║ 53 68 64║ 80 41 87║ 55 65║

║ 21%║ 19% 24% 20%║ 38% 11% 33%║ 22% 21%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 21║ 12 9 16║ 4 17 6║ 18 3║

║ 4%║ 4% 3% 5%║ 2% 5% 2%║ 7% 1%║

║ ║ ║ ║ ║

TODAY FM ║ 144║ 75 68 68║ 103 40 100║ 71 73║

║ 25%║ 26% 24% 21%║ 49% 11% 38%║ 28% 23%║

║ ║ ║ ║ ║

NEWSTALK ║ 20║ 14 5 10║ 6 14 11║ 14 6║

║ 3%║ 5% 2% 3%║ 3% 4% 4%║ 5% 2%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 328║ 162 166 198║ 83 245 126║ 136 192║

║ 58%║ 57% 59% 61%║ 39% 69% 48%║ 53% 61%║

║ ║ ║ ║ ║

i102104 ║ 27║ 16 11 13║ 25 2 18║ 13 15║

║ 5%║ 6% 4% 4%║ 12% 1% 7%║ 5% 5%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 264║ 125 139 165║ 49 215 90║ 109 155║

║ 47%║ 44% 49% 51%║ 23% 60% 34%║ 43% 49%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 68║ 34 34 41║ 21 47 29║ 30 38║

STATION ║ 12%║ 12% 12% 13%║ 10% 13% 11%║ 12% 12%║

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 423 MARKET SHARE WEEKDAYS MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

║ ║ ║ ║ ║

12 month i102104 onair 7am7pm ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 53.1%║ 58.9% 47.6% 46.9%║ 73.9% 44.3% 65.3%║ 62.1% 46.7%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 35.5%║ 37.1% 33.9% 34.3%║ 34.9% 35.7% 34.3%║ 42.9% 30.1%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 31.9%║ 33.7% 30.2% 30.2%║ 34.5% 30.8% 34.0%║ 39.2% 26.6%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 16.9%║ 17.9% 15.9% 18.9%║ 3.6% 22.5% 8.4%║ 21.6% 13.4%║

║ ║ ║ ║ ║

RTE 2FM ║ 13.9%║ 14.6% 13.2% 10.2%║ 29.8% 7.2% 24.7%║ 15.6% 12.7%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.1%║ 1.1% 1.0% 1.2%║ 1.1% 1.1% 0.9%║ 2.0% 0.4%║

║ ║ ║ ║ ║

TODAY FM ║ 16.2%║ 19.6% 12.9% 11.3%║ 37.7% 7.1% 28.7%║ 16.1% 16.2%║

║ ║ ║ ║ ║

NEWSTALK ║ 1.5%║ 2.2% 0.8% 1.3%║ 1.4% 1.5% 2.3%║ 3.0% 0.3%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 46.9%║ 41.1% 52.4% 53.1%║ 26.1% 55.7% 34.7%║ 37.9% 53.3%║

║ ║ ║ ║ ║

i102104 ║ 1.6%║ 1.8% 1.4% 1.4%║ 5.0% 0.1% 3.1%║ 0.8% 2.1%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 39.5%║ 33.8% 45.0% 45.4%║ 17.6% 48.8% 26.1%║ 32.9% 44.3%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 5.8%║ 5.6% 6.1% 6.4%║ 3.5% 6.8% 5.5%║ 4.2% 7.0%║

STATION ║ ║ ║ ║ ║

║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║

║ ║ ║ ║ ║

SAMPLE ║ 724║ 365 359 421║ 223 501 321║ 323 401║

║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 241║ 238 245 257║ 212 256 233║ 219 260║

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 423 MARKET SHARE WEEKDAYS MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

║ ║ ║ ║ ║

12 month i102104 onair 7pmMidnight ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 56.5%║ 58.7% 53.7% 55.7%║ 64.9% 47.3% 70.9%║ 61.3% 52.4%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 36.1%║ 35.2% 37.2% 37.2%║ 33.7% 38.7% 30.9%║ 37.6% 34.8%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 30.3%║ 28.2% 33.1% 33.0%║ 33.7% 26.6% 29.7%║ 36.9% 24.7%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 6.5%║ 6.9% 6.0% 9.6%║ 0.8% 12.7% 2.4%║ 10.5% 3.0%║

║ ║ ║ ║ ║

RTE 2FM ║ 17.0%║ 17.0% 16.9% 11.3%║ 29.8% 3.0% 21.8%║ 13.4% 20.0%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 6.9%║ 4.3% 10.2% 12.0%║ 3.1% 11.0% 5.6%║ 13.0% 1.7%║

║ ║ ║ ║ ║

TODAY FM ║ 18.1%║ 19.2% 16.5% 17.0%║ 30.2% 4.8% 36.8%║ 20.5% 15.9%║

║ ║ ║ ║ ║

NEWSTALK ║ 2.4%║ 4.2% 1.4%║ 1.0% 3.8% 3.1%║ 3.2% 1.7%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 43.5%║ 41.3% 46.3% 44.3%║ 35.1% 52.7% 29.1%║ 38.7% 47.6%║

║ ║ ║ ║ ║

i102104 ║ 6.8%║ 7.4% 5.9% 3.2%║ 11.0% 2.2% 8.2%║ 8.6% 5.3%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 25.2%║ 23.3% 27.7% 31.5%║ 14.2% 37.2% 10.8%║ 16.2% 32.8%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 11.5%║ 10.6% 12.7% 9.6%║ 9.9% 13.3% 10.2%║ 13.9% 9.5%║

STATION ║ ║ ║ ║ ║

║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║

║ ║ ║ ║ ║

SAMPLE ║ 193║ 105 88 95║ 89 104 85║ 90 103║

║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 101║ 104 98 102║ 102 100 103║ 97 106║

CAUTION: Small Sample Sizes

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 423 MARKET SHARE WEEKDAYS MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

║ ║ ║ ║ ║

12 month i102104 onair 7amMidnight ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 53.5%║ 58.9% 48.2% 47.6%║ 72.4% 44.5% 65.9%║ 62.0% 47.2%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 35.5%║ 36.9% 34.2% 34.5%║ 34.7% 35.9% 33.9%║ 42.3% 30.5%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 31.7%║ 33.0% 30.5% 30.4%║ 34.4% 30.4% 33.5%║ 38.9% 26.4%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 15.8%║ 16.5% 15.0% 18.1%║ 3.1% 21.8% 7.7%║ 20.3% 12.4%║

║ ║ ║ ║ ║

RTE 2FM ║ 14.2%║ 14.9% 13.6% 10.3%║ 29.8% 6.9% 24.4%║ 15.3% 13.4%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.7%║ 1.5% 1.9% 2.1%║ 1.5% 1.8% 1.4%║ 3.3% 0.6%║

║ ║ ║ ║ ║

TODAY FM ║ 16.4%║ 19.6% 13.3% 11.8%║ 36.4% 6.9% 29.6%║ 16.6% 16.2%║

║ ║ ║ ║ ║

NEWSTALK ║ 1.6%║ 2.4% 0.7% 1.3%║ 1.3% 1.7% 2.4%║ 3.1% 0.5%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 46.5%║ 41.1% 51.8% 52.4%║ 27.6% 55.5% 34.1%║ 38.0% 52.8%║

║ ║ ║ ║ ║

i102104 ║ 2.1%║ 2.4% 1.8% 1.5%║ 6.0% 0.3% 3.7%║ 1.7% 2.4%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 38.0%║ 32.5% 43.3% 44.2%║ 17.0% 47.9% 24.4%║ 31.0% 43.1%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 6.4%║ 6.2% 6.7% 6.7%║ 4.6% 7.3% 6.0%║ 5.4% 7.2%║

STATION ║ ║ ║ ║ ║

║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║

║ ║ ║ ║ ║

SAMPLE ║ 747║ 379 368 429║ 241 506 335║ 333 414║

║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 258║ 257 259 271║ 232 273 246║ 239 274║

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 424 TIME BLOCK LISTENERSHIP AVERAGE WEEKDAY i102104

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair N.WEST ALL ADULTS ║ ║ ║

║ ║ ║ ║ ║

06.3009.30 REACH ║ 6║ 2 3 4║ 6 4║ 2 4║

║ 1%║ 1% 1% 1%║ 3% 2%║ 1% 1%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 2║ 0 1 2║ 2 1║ 0 2║

║ 0%║ 0% 1% 1%║ 1% 1%║ 0% 0%║

║ ║ ║ ║ ║

09.3012.30 REACH ║ 2║ 2 0 0║ 2 2║ 1 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 0% 1%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 1║ 1 0 0║ 1 1║ 0 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

12.3016.00 REACH ║ 4║ 3 1 2║ 4 0 4║ 2 2║

║ 1%║ 1% 0% 1%║ 2% 0% 1%║ 1% 1%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 2║ 2 0 1║ 2 0 2║ 1 1║

║ 0%║ 1% 0% 0%║ 1% 0% 1%║ 0% 0%║

║ ║ ║ ║ ║

16.0019.00 REACH ║ 15║ 7 8 9║ 13 2 12║ 4 11║

║ 3%║ 2% 3% 3%║ 6% 0% 5%║ 1% 4%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 4║ 2 2 2║ 4 0 3║ 1 3║

║ 1%║ 1% 1% 1%║ 2% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║

19.0022.00 REACH ║ 6║ 4 2 2║ 4 1 5║ 3 3║

║ 1%║ 1% 1% 1%║ 2% 0% 2%║ 1% 1%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 2║ 1 1 1║ 2 0 2║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 0% 1%║ 0% 0%║

║ ║ ║ ║ ║

22.0001.00 REACH ║ 8║ 6 2 1║ 7 1 2║ 6 2║

║ 1%║ 2% 1% 0%║ 3% 0% 1%║ 2% 1%║

║ ║ ║ ║ ║

AVERAGE AUDIENCE ║ 3║ 3 1 0║ 3 1 1║ 2 1║

║ 1%║ 1% 0% 0%║ 1% 0% 0%║ 1% 0%║

Average Audience = the average ¼ hour reach for that timeblock

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 425 TIME SEGMENT LISTENERSHIP Weekdays

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair i102104 ║ ║ ║

║ ║ ║ ║ ║

06000614 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

06150629 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

06300644 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

06450659 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

Average 07001400 ║ 2║ 1 1 1║ 2 2║ 0 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0% 0%║

║ ║ ║ ║ ║

07000714 ║ 3║ 3 3║ 3 2║ 3║

║ 0%║ 1% 1%║ 1% 1%║ 1%║

║ ║ ║ ║ ║

07150729 ║ 3║ 3 3║ 3 2║ 3║

║ 0%║ 1% 1%║ 1% 1%║ 1%║

║ ║ ║ ║ ║

07300744 ║ 4║ 1 3 3║ 4 2║ 1 3║

║ 1%║ 0% 1% 1%║ 2% 1%║ 0% 1%║

║ ║ ║ ║ ║

07450759 ║ 3║ 3 3║ 3 2║ 3║

║ 1%║ 1% 1%║ 1% 1%║ 1%║

║ ║ ║ ║ ║

08000814 ║ 4║ 1 3 4║ 4 3║ 1 3║

║ 1%║ 0% 1% 1%║ 2% 1%║ 0% 1%║

║ ║ ║ ║ ║

08150829 ║ 2║ 1 1 2║ 2 1║ 1 1║

║ 0%║ 0% 0% 1%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

08300844 ║ 1║ 1 1 1║ 1 1║ 1 0║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

08450859 ║ 1║ 1 1 1║ 1 1║ 1 0║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

09000914 ║ 0║ 0 0║ 0 0║ 0║

║ 0%║ 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

09150929 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

09300944 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

i102-104 launched on 7th February 2008. This report is based on all interviews conducted from 8th February to end June 2008
JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 425 (CONT.) TIME SEGMENT LISTENERSHIP Weekdays

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair i102104 ║ ║ ║

║ ║ ║ ║ ║

09450959 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

10001014 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

10151029 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

10301044 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

10451059 ║ 1║ 1 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0%║

║ ║ ║ ║ ║

11001114 ║ 2║ 1 0 0║ 2 2║ 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 1%║

║ ║ ║ ║ ║

11151129 ║ 2║ 1 0 0║ 2 2║ 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 1%║

║ ║ ║ ║ ║

11301144 ║ 1║ 0 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

11451159 ║ 1║ 0 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

12001214 ║ 1║ 0 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

12151229 ║ 1║ 1 0 0║ 1 1║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

12301244 ║ 1║ 1 0 0║ 1 1║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

12451259 ║ 1║ 1 0 0║ 1 1║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0% 0%║

║ ║ ║ ║ ║

13001314 ║ 2║ 2 0 1║ 2 2║ 2 1║

║ 0%║ 1% 0% 0%║ 1% 1%║ 1% 0%║

║ ║ ║ ║ ║

13151329 ║ 3║ 2 0 1║ 3 3║ 1 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 0% 1%║

║ ║ ║ ║ ║

13301344 ║ 3║ 2 0 1║ 3 3║ 1 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 0% 1%║

JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 425 (CONT.) TIME SEGMENT LISTENERSHIP Weekdays

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair i102104 ║ ║ ║

║ ║ ║ ║ ║

13451359 ║ 3║ 2 0 1║ 3 3║ 1 2║

║ 0%║ 1% 0% 0%║ 1% 1%║ 0% 1%║

║ ║ ║ ║ ║

Average 14001900 ║ 3║ 2 1 2║ 3 0 3║ 1 3║

║ 1%║ 1% 0% 1%║ 1% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║

14001414 ║ 3║ 3 0 1║ 3 0 3║ 1 2║

║ 1%║ 1% 0% 0%║ 1% 0% 1%║ 1% 1%║

║ ║ ║ ║ ║

14151429 ║ 3║ 3 0 1║ 3 0 3║ 1 2║

║ 1%║ 1% 0% 0%║ 1% 0% 1%║ 1% 1%║

║ ║ ║ ║ ║

14301444 ║ 2║ 2 0 1║ 2 0 2║ 1 1║

║ 0%║ 1% 0% 0%║ 1% 0% 1%║ 1% 0%║

║ ║ ║ ║ ║

14451459 ║ 2║ 1 0 1║ 2 2║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0% 0%║

║ ║ ║ ║ ║

15001514 ║ 1║ 0 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

15151529 ║ 1║ 0 0 0║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0%║ 0%║

║ ║ ║ ║ ║

15301544 ║ 1║ 0 1 1║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0%║

║ ║ ║ ║ ║

15451559 ║ 1║ 0 1 1║ 1 1║ 1║

║ 0%║ 0% 0% 0%║ 1% 0%║ 0%║

║ ║ ║ ║ ║

16001614 ║ 6║ 1 5 5║ 6 6║ 6║

║ 1%║ 1% 2% 1%║ 3% 2%║ 2%║

║ ║ ║ ║ ║

16151629 ║ 7║ 1 5 5║ 7 7║ 7║

║ 1%║ 1% 2% 2%║ 3% 3%║ 2%║

║ ║ ║ ║ ║

16301644 ║ 5║ 3 2 2║ 5 4║ 1 4║

║ 1%║ 1% 1% 1%║ 2% 1%║ 0% 1%║

║ ║ ║ ║ ║

16451659 ║ 5║ 3 2 2║ 5 4║ 1 4║

║ 1%║ 1% 1% 1%║ 2% 1%║ 0% 1%║

║ ║ ║ ║ ║

17001714 ║ 6║ 3 3 3║ 6 0 5║ 2 5║

║ 1%║ 1% 1% 1%║ 3% 0% 2%║ 1% 1%║

║ ║ ║ ║ ║

17151729 ║ 4║ 3 2 2║ 4 1 3║ 1 3║

║ 1%║ 1% 1% 1%║ 2% 0% 1%║ 0% 1%║

JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 425 (CONT.) TIME SEGMENT LISTENERSHIP Weekdays

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair i102104 ║ ║ ║

║ ║ ║ ║ ║

17301744 ║ 5║ 4 1 2║ 4 0 4║ 1 4║

║ 1%║ 1% 0% 1%║ 2% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║

17451759 ║ 4║ 3 1 2║ 4 4║ 1 4║

║ 1%║ 1% 0% 1%║ 2% 1%║ 0% 1%║

║ ║ ║ ║ ║

18001814 ║ 2║ 1 1 1║ 2 1 1║ 1 2║

║ 0%║ 0% 0% 0%║ 1% 0% 0%║ 0% 1%║

║ ║ ║ ║ ║

18151829 ║ 2║ 1 1 1║ 2 1 1║ 1 2║

║ 0%║ 0% 0% 0%║ 1% 0% 0%║ 0% 1%║

║ ║ ║ ║ ║

18301844 ║ 2║ 1 1 1║ 1 1 1║ 1 1║

║ 0%║ 0% 0% 0%║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

18451859 ║ 2║ 2 1 1║ 1 1 2║ 1 1║

║ 0%║ 1% 0% 0%║ 1% 0% 1%║ 1% 0%║

║ ║ ║ ║ ║

Average 19000000 ║ 3║ 2 1 1║ 3 0 2║ 2 1║

║ 1%║ 1% 0% 0%║ 1% 0% 1%║ 1% 0%║

║ ║ ║ ║ ║

19001929 ║ 4║ 3 1 2║ 3 1 4║ 2 2║

║ 1%║ 1% 0% 0%║ 1% 0% 2%║ 1% 1%║

║ ║ ║ ║ ║

19301959 ║ 3║ 2 1 2║ 3 1 3║ 1 2║

║ 1%║ 1% 0% 0%║ 1% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║

20002029 ║ 1║ 0 1 1║ 1 0 1║ 1║

║ 0%║ 0% 0% 0%║ 0% 0% 0%║ 0%║

║ ║ ║ ║ ║

20302059 ║ 2║ 1 1 1║ 2 2║ 1 1║

║ 0%║ 0% 0% 0%║ 1% 1%║ 0% 0%║

║ ║ ║ ║ ║

21002129 ║ 1║ 1 ║ 1 0║ 0 0║

║ 0%║ 0% ║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

21302159 ║ 1║ 1 ║ 1 0║ 0 0║

║ 0%║ 0% ║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

22002229 ║ 1║ 0 1 ║ 1 0 1║ 1 0║

║ 0%║ 0% 0% ║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

22302259 ║ 2║ 0 2 1║ 2 0 2║ 1 1║

║ 0%║ 0% 1% 0%║ 1% 0% 1%║ 0% 0%║

║ ║ ║ ║ ║

23002329 ║ 8║ 6 2 1║ 7 1 2║ 6 2║

║ 1%║ 2% 1% 0%║ 3% 0% 1%║ 2% 1%║

JNLR/TNS mrbi 2008/2 Data 2007/8

Espri Ltd.

TABLE 425 (CONT.) TIME SEGMENT LISTENERSHIP Weekdays

║ ║ SEX ║ SUMMARY ║ SOCIAL CLASS ║

║ TOTAL ║ MALE FEMALE HOUSEKEEPER║ 1534 35+ 2044 ║ ABC1/F1 C2DE/F2 ║

UNIV EST (000's) ║ 568║ 285 283 323║ 211 357 264║ 254 314║

║ 100%║ 100% 100% 100%║ 100% 100% 100%║ 100% 100%║

SAMPLE ║ 864║ 434 430 496║ 295 569 405║ 371 493║

║ ║ ║ ║ ║

12 month i102104 onair i102104 ║ ║ ║

║ ║ ║ ║ ║

23302359 ║ 7║ 6 1 0║ 6 1 1║ 6 1║

║ 1%║ 2% 0% 0%║ 3% 0% 0%║ 2% 0%║

║ ║ ║ ║ ║

Average 00000700 ║ 0║ 0 0 0║ 0 0 0║ 0 0║

║ 0%║ 0% 0% 0%║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

00000029 ║ 2║ 1 0 0║ 1 1 1║ 0 1║

║ 0%║ 0% 0% 0%║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

00300100 ║ 1║ 1 ║ 0 0 0║ 0 0║

║ 0%║ 0% ║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

01000129 ║ 1║ 1 ║ 1 0║ 0 0║

║ 0%║ 0% ║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

01300159 ║ 1║ 1 ║ 1 0║ 0 0║

║ 0%║ 0% ║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║

02000259 ║ 0║ 0 ║ 0 ║ 0║

║ 0%║ 0% ║ 0% ║ 0%║

║ ║ ║ ║ ║

03000359 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

04000459 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

05000559 ║ ║ ║ ║ ║

║ ║ ║ ║ ║

Average 07001900 ║ 2║ 1 1 1║ 2 0 2║ 1 2║

║ 0%║ 0% 0% 0%║ 1% 0% 1%║ 0% 1%║

║ ║ ║ ║ ║

Average 07000000 ║ 3║ 2 1 1║ 2 0 2║ 1 2║

║ 0%║ 1% 0% 0%║ 1% 0% 1%║ 0% 1%║

JNLR – Feb to June ’08 (North West Supplementary Report published in Aug ’08)