Statistical Tables - Cork
Weekday
Reach and Share
October 2007 to September 2008
JNLR Oct 07 – Sept 08 (Published Nov ’08)
JNLR/TNS mrbi 2008/3 Data 2007/8
Espri Ltd.
TABLE 301 WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS CORK
╔═══════╦═══════════════════════════════╦═══════════════╦═══════════════════════════════════════════════════════╦═══════════════════════╦═══════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SOCIAL CLASS ║ REGION ║
║ ╠═══════════════════════════════╬═══════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╬═══════════════╣
║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE║ 1524 2534 1534 2544 35+ 2044 45+ ║ ABC1 C2DE F1F2 ║ CORK REST OF║
║ ║ KEEPER +dep ║ /WID ║ ║ ║ CITY CORK ║
╠═══════╬═══════════════════════════════╬═══════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╬═══════════════╣
UNIV EST (000's) ║ 394║ 197 197 229 106║ 262 132║ 71 85 156 160 238 199 163║ 140 214 39║ 167 227║
║ 100%║ 100% 100% 100% 100%║ 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100%║
SAMPLE ║ 998║ 479 519 595 287║ 663 335║ 193 195 388 389 610 477 416║ 424 504 70║ 409 589║
║ ║ ║ ║ ║ ║ ║
12 month Co. CORK ALL ADULTS ║ ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 133║ 74 59 75 25║ 104 29║ 6 18 24 46 109 48 81║ 62 58 13║ 58 75║
║ 34%║ 38% 30% 33% 24%║ 40% 22%║ 8% 22% 16% 29% 46% 24% 50%║ 44% 27% 33%║ 35% 33%║
║ ║ ║ ║ ║ ║ ║
RTE 2FM ║ 90║ 49 41 50 28║ 52 38║ 21 26 47 48 43 60 22║ 41 43 5║ 38 52║
║ 23%║ 25% 21% 22% 27%║ 20% 29%║ 29% 30% 30% 30% 18% 30% 13%║ 30% 20% 13%║ 23% 23%║
║ ║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 35║ 16 18 24 8║ 24 11║ 3 5 8 10 27 13 21║ 19 14 1║ 19 16║
║ 9%║ 8% 9% 11% 7%║ 9% 8%║ 5% 5% 5% 7% 11% 6% 13%║ 14% 7% 4%║ 11% 7%║
║ ║ ║ ║ ║ ║ ║
TODAY FM ║ 117║ 70 46 60 29║ 67 49║ 25 38 63 66 53 83 25║ 50 59 7║ 59 58║
║ 30%║ 36% 23% 26% 27%║ 26% 37%║ 36% 45% 41% 41% 22% 42% 15%║ 36% 28% 18%║ 35% 25%║
║ ║ ║ ║ ║ ║ ║
NEWSTALK ║ 38║ 29 9 19 11║ 30 8║ 2 8 10 21 28 22 14║ 21 14 3║ 19 19║
║ 10%║ 15% 5% 8% 10%║ 12% 6%║ 3% 9% 7% 13% 12% 11% 9%║ 15% 7% 7%║ 11% 8%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96/C103 ║ 270║ 125 144 159 79║ 188 82║ 43 54 97 104 173 128 123║ 88 157 25║ 122 148║
║ 68%║ 64% 73% 69% 75%║ 72% 62%║ 60% 63% 62% 65% 73% 64% 75%║ 63% 73% 63%║ 73% 65%║
║ ║ ║ ║ ║ ║ ║
C103 (CORK'S 103) ║ 107║ 55 53 62 25║ 85 23║ 10 15 25 35 82 41 62║ 28 60 19║ 24 84║
║ 27%║ 28% 27% 27% 24%║ 32% 17%║ 15% 17% 16% 22% 35% 20% 38%║ 20% 28% 49%║ 14% 37%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96FM ║ 215║ 97 118 129 67║ 143 72║ 39 46 85 86 130 107 90║ 77 128 11║ 120 96║
║ 55%║ 49% 60% 56% 63%║ 55% 55%║ 55% 54% 55% 54% 55% 54% 55%║ 55% 60% 28%║ 72% 42%║
║ ║ ║ ║ ║ ║ ║
CORK'S RED FM ║ 127║ 61 66 66 37║ 54 73║ 48 40 88 62 39 86 17║ 45 74 8║ 64 63║
║ 32%║ 31% 34% 29% 35%║ 20% 56%║ 68% 48% 57% 39% 16% 43% 10%║ 32% 35% 21%║ 38% 28%║
╚═══════╩═══════════════════════════════╩═══════════════╩═══════════════════════════════════════════════════════╩═══════════════════════╩═══════════════╝
Housekeeper is defined as the person (male or female) responsible for the grocery shop
Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/3 Data 2007/8
Espri Ltd. 6 months April 2008 to September 2008
TABLE 301(a) WEEKLY REACH LISTENERSHIP IN PAST 7 DAYS CORK
╔═══════╦═══════════════════════╦═══════════════╦═══════════════════════════════════════╦═══════════════════════╦═══════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SOCIAL CLASS ║ REGION ║
║ ╠═══════════════════════╬═══════════════╬═══════════════════════════════════════╬═══════════════════════╬═══════════════╣
║ TOTAL ║ MALE FEMALE HOUSE ║ MARR SINGLE║ 1534 2544 35+ 2044 45+ ║ ABC1 C2DE F1F2 ║ CORK REST OF║
║ ║ KEEPER║ /WID ║ ║ ║ CITY CORK ║
╠═══════╬═══════════════════════╬═══════════════╬═══════════════════════════════════════╬═══════════════════════╬═══════════════╣
UNIV EST (000's) ║ 394║ 197 197 228║ 259 135║ 156 160 238 199 163║ 141 215 38║ 167 227║
║ 100%║ 100% 100% 100%║ 100% 100%║ 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100%║
SAMPLE ║ 498║ 233 265 294║ 330 168║ 192 196 306 236 208║ 203 256 39║ 199 299║
║ ║ ║ ║ ║ ║ ║
6 month (Apr 08 Sep 08) Co. CORK ALL ADULTS ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 138║ 81 57 74║ 106 32║ 25 48 113 49 84║ 58 64 16║ 59 79║
║ 35%║ 41% 29% 32%║ 41% 24%║ 16% 30% 47% 25% 52%║ 41% 30% 41%║ 35% 35%║
║ ║ ║ ║ ║ ║ ║
RTE 2FM ║ 85║ 46 38 49║ 51 34║ 39 45 46 55 24║ 43 38 4║ 32 53║
║ 22%║ 24% 20% 22%║ 20% 25%║ 25% 28% 19% 27% 15%║ 31% 18% 11%║ 19% 23%║
║ ║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 37║ 18 19 26║ 27 10║ 7 12 30 12 23║ 19 16 1║ 19 17║
║ 9%║ 9% 9% 11%║ 10% 7%║ 4% 7% 13% 6% 14%║ 14% 8% 3%║ 12% 8%║
║ ║ ║ ║ ║ ║ ║
TODAY FM ║ 123║ 74 48 62║ 74 49║ 65 69 57 85 30║ 55 62 6║ 56 66║
║ 31%║ 38% 24% 27%║ 29% 36%║ 42% 43% 24% 43% 18%║ 39% 29% 16%║ 34% 29%║
║ ║ ║ ║ ║ ║ ║
NEWSTALK ║ 34║ 26 8 15║ 26 8║ 13 19 21 20 12║ 21 11 2║ 15 19║
║ 9%║ 13% 4% 7%║ 10% 6%║ 8% 12% 9% 10% 7%║ 15% 5% 5%║ 9% 8%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96/C103 ║ 272║ 129 143 160║ 187 85║ 97 104 175 127 123║ 85 161 26║ 123 149║
║ 69%║ 65% 72% 70%║ 72% 63%║ 62% 65% 74% 64% 75%║ 60% 75% 68%║ 74% 66%║
║ ║ ║ ║ ║ ║ ║
C103 (CORK'S 103) ║ 110║ 61 49 62║ 91 18║ 22 36 88 39 66║ 32 59 19║ 27 82║
║ 28%║ 31% 25% 27%║ 35% 14%║ 14% 22% 37% 19% 40%║ 22% 27% 50%║ 16% 36%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96FM ║ 220║ 103 117 131║ 142 78║ 89 88 132 111 90║ 72 138 11║ 121 99║
║ 56%║ 52% 60% 58%║ 55% 58%║ 57% 55% 55% 56% 55%║ 51% 64% 30%║ 73% 44%║
║ ║ ║ ║ ║ ║ ║
CORK'S RED FM ║ 131║ 59 73 71║ 55 76║ 93 68 38 93 14║ 49 76 6║ 61 70║
║ 33%║ 30% 37% 31%║ 21% 56%║ 60% 42% 16% 47% 9%║ 35% 35% 17%║ 37% 31%║
╚═══════╩═══════════════════════╩═══════════════╩═══════════════════════════════════════╩═══════════════════════╩═══════════════╝
JNLR/TNS mrbi 2008/3 Data 2007/8
Espri Ltd.
TABLE 302 AVERAGE WEEKDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════════════════════════════╦═══════════════╦═══════════════════════════════════════════════════════╦═══════════════════════╦═══════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SOCIAL CLASS ║ REGION ║
║ ╠═══════════════════════════════╬═══════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╬═══════════════╣
║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE║ 1524 2534 1534 2544 35+ 2044 45+ ║ ABC1 C2DE F1F2 ║ CORK REST OF║
║ ║ KEEPER +dep ║ /WID ║ ║ ║ CITY CORK ║
╠═══════╬═══════════════════════════════╬═══════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╬═══════════════╣
UNIV EST (000's) ║ 394║ 197 197 229 106║ 262 132║ 71 85 156 160 238 199 163║ 140 214 39║ 167 227║
║ 100%║ 100% 100% 100% 100%║ 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100%║
SAMPLE ║ 998║ 479 519 595 287║ 663 335║ 193 195 388 389 610 477 416║ 424 504 70║ 409 589║
║ ║ ║ ║ ║ ║ ║
12 month Co. CORK ALL ADULTS ║ ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║ ║
ANY RADIO ║ 318║ 161 157 184 89║ 220 98║ 56 63 119 127 199 157 135║ 116 172 30║ 143 175║
║ 81%║ 82% 80% 80% 84%║ 84% 74%║ 79% 74% 76% 79% 84% 79% 83%║ 82% 80% 77%║ 86% 77%║
║ ║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 163║ 93 70 93 37║ 119 44║ 19 36 55 72 108 84 72║ 78 71 13║ 69 94║
║ 41%║ 47% 35% 41% 35%║ 46% 33%║ 27% 42% 35% 45% 45% 42% 44%║ 56% 33% 34%║ 41% 41%║
║ ║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 119║ 64 55 72 26║ 93 26║ 10 17 28 44 91 50 64║ 57 51 11║ 50 69║
║ 30%║ 32% 28% 31% 25%║ 36% 20%║ 15% 20% 18% 28% 38% 25% 40%║ 41% 24% 28%║ 30% 30%║
║ ║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 119║ 64 55 71 26║ 93 26║ 10 17 27 44 91 50 64║ 57 51 11║ 50 69║
║ 30%║ 32% 28% 31% 25%║ 35% 20%║ 15% 20% 17% 27% 38% 25% 40%║ 41% 24% 28%║ 30% 30%║
║ ║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 88║ 48 39 51 16║ 74 14║ 2 10 12 28 76 29 57║ 41 37 10║ 39 49║
║ 22%║ 25% 20% 22% 15%║ 28% 10%║ 3% 11% 8% 18% 32% 14% 35%║ 29% 17% 25%║ 23% 22%║
║ ║ ║ ║ ║ ║ ║
RTE 2FM ║ 35║ 16 19 22 13║ 22 12║ 8 8 16 19 19 24 8║ 19 15 1║ 12 23║
║ 9%║ 8% 10% 10% 12%║ 9% 9%║ 12% 9% 10% 12% 8% 12% 5%║ 14% 7% 3%║ 7% 10%║
║ ║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 12║ 5 7 9 2║ 8 4║ 0 1 1 3 11 4 8║ 7 4 1║ 6 6║
║ 3%║ 3% 3% 4% 2%║ 3% 3%║ 1% 1% 1% 2% 4% 2% 5%║ 5% 2% 2%║ 4% 3%║
║ ║ ║ ║ ║ ║ ║
TODAY FM ║ 64║ 39 24 32 15║ 39 24║ 13 22 35 39 28 49 12║ 34 28 2║ 30 33║
║ 16%║ 20% 12% 14% 14%║ 15% 18%║ 19% 26% 23% 24% 12% 24% 7%║ 24% 13% 5%║ 18% 15%║
║ ║ ║ ║ ║ ║ ║
NEWSTALK ║ 21║ 16 5 13 7║ 18 3║ 1 4 5 12 17 12 9║ 10 10 2║ 9 12║
║ 5%║ 8% 3% 6% 7%║ 7% 3%║ 1% 4% 3% 7% 7% 6% 5%║ 7% 4% 4%║ 6% 5%║
║ ║ ║ ║ ║ ║ ║
ANY REGIONAL/LOCAL ║ 236║ 111 125 136 71║ 160 77║ 48 49 97 91 139 117 97║ 74 140 23║ 105 131║
║ 60%║ 56% 64% 59% 67%║ 61% 58%║ 68% 57% 62% 57% 59% 59% 59%║ 53% 65% 58%║ 63% 58%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96/C103 ║ 192║ 88 105 116 60║ 144 48║ 26 36 61 73 131 87 93║ 58 116 19║ 88 104║
║ 49%║ 45% 53% 50% 57%║ 55% 36%║ 36% 42% 39% 46% 55% 44% 57%║ 41% 54% 47%║ 53% 46%║
║ ║ ║ ║ ║ ║ ║
C103 (CORK'S 103) ║ 56║ 28 29 32 12║ 47 10║ 5 6 10 17 46 19 35║ 11 32 13║ 8 48║
║ 14%║ 14% 15% 14% 12%║ 18% 7%║ 7% 7% 7% 11% 19% 10% 21%║ 8% 15% 34%║ 5% 21%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96FM ║ 146║ 64 82 91 51║ 106 39║ 21 30 51 58 94 70 66║ 51 89 6║ 84 62║
║ 37%║ 32% 42% 40% 48%║ 41% 30%║ 30% 35% 33% 36% 40% 35% 41%║ 36% 41% 16%║ 50% 27%║
║ ║ ║ ║ ║ ║ ║
CORK'S RED FM ║ 71║ 33 38 35 20║ 27 44║ 31 23 54 33 17 48 7║ 24 43 4║ 35 36║
║ 18%║ 17% 19% 15% 19%║ 10% 33%║ 44% 27% 35% 21% 7% 24% 4%║ 17% 20% 10%║ 21% 16%║
║ ║ ║ ║ ║ ║ ║
OTHER REGIONAL/LOCAL ║ 8║ 4 3 5 3║ 5 3║ 1 1 3 2 5 2 5║ 3 4 1║ 8║
STATION ║ 2%║ 2% 2% 2% 3%║ 2% 2%║ 2% 2% 2% 1% 2% 1% 3%║ 2% 2% 4%║ 3%║
╚═══════╩═══════════════════════════════╩═══════════════╩═══════════════════════════════════════════════════════╩═══════════════════════╩═══════════════╝
Housekeeper is defined as the person (male or female) responsible for the grocery shop
Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/3 Data 2007/8
Espri Ltd. 6 months April 2008 to September 2008
TABLE 302(a) AVERAGE WEEKDAY "YESTERDAY LISTENERSHIP"
╔═══════╦═══════════════════════╦═══════════════╦═══════════════════════════════════════╦═══════════════════════╦═══════════════╗
║ ║ SEX ║ STATUS ║ AGE ║ SOCIAL CLASS ║ REGION ║
║ ╠═══════════════════════╬═══════════════╬═══════════════════════════════════════╬═══════════════════════╬═══════════════╣
║ TOTAL ║ MALE FEMALE HOUSE ║ MARR SINGLE║ 1534 2544 35+ 2044 45+ ║ ABC1 C2DE F1F2 ║ CORK REST OF║
║ ║ KEEPER║ /WID ║ ║ ║ CITY CORK ║
╠═══════╬═══════════════════════╬═══════════════╬═══════════════════════════════════════╬═══════════════════════╬═══════════════╣
UNIV EST (000's) ║ 394║ 197 197 228║ 259 135║ 156 160 238 199 163║ 141 215 38║ 167 227║
║ 100%║ 100% 100% 100%║ 100% 100%║ 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100%║
SAMPLE ║ 498║ 233 265 294║ 330 168║ 192 196 306 236 208║ 203 256 39║ 199 299║
║ ║ ║ ║ ║ ║ ║
6 month (Apr 08 Sep 08) Co. CORK ALL ADULTS ║ ║ ║ ║ ║
║ ║ ║ ║ ║ ║ ║
ANY RADIO ║ 322║ 164 158 186║ 222 99║ 119 132 203 160 136║ 114 174 33║ 142 180║
║ 82%║ 83% 80% 82%║ 86% 74%║ 76% 82% 85% 80% 83%║ 81% 81% 87%║ 85% 79%║
║ ║ ║ ║ ║ ║ ║
ANY NATIONAL ║ 167║ 97 70 92║ 122 44║ 54 72 113 83 76║ 79 70 18║ 67 100║
║ 42%║ 49% 36% 41%║ 47% 33%║ 35% 45% 47% 42% 47%║ 56% 33% 47%║ 40% 44%║
║ ║ ║ ║ ║ ║ ║
ANY RTE RADIO ║ 121║ 66 55 70║ 93 27║ 23 42 98 47 69║ 55 51 15║ 49 71║
║ 31%║ 33% 28% 31%║ 36% 20%║ 15% 26% 41% 23% 42%║ 39% 24% 41%║ 30% 31%║
║ ║ ║ ║ ║ ║ ║
ANY RTE1/2FM/LYRIC ║ 120║ 66 54 69║ 93 27║ 22 42 98 46 69║ 54 51 15║ 49 71║
║ 30%║ 33% 28% 30%║ 36% 20%║ 14% 26% 41% 23% 42%║ 38% 24% 41%║ 29% 31%║
║ ║ ║ ║ ║ ║ ║
RTE RADIO 1 ║ 93║ 54 39 51║ 77 15║ 12 30 81 30 60║ 38 40 15║ 40 53║
║ 24%║ 27% 20% 22%║ 30% 11%║ 7% 19% 34% 15% 37%║ 27% 18% 39%║ 24% 23%║
║ ║ ║ ║ ║ ║ ║
RTE 2FM ║ 30║ 11 19 20║ 18 12║ 11 14 19 18 8║ 17 13 1║ 10 20║
║ 8%║ 6% 10% 9%║ 7% 9%║ 7% 9% 8% 9% 5%║ 12% 6% 1%║ 6% 9%║
║ ║ ║ ║ ║ ║ ║
RTE LYRIC FM ║ 14║ 8 6 9║ 10 3║ 1 3 13 4 10║ 8 5 1║ 6 7║
║ 3%║ 4% 3% 4%║ 4% 2%║ 0% 2% 5% 2% 6%║ 5% 2% 3%║ 4% 3%║
║ ║ ║ ║ ║ ║ ║
TODAY FM ║ 67║ 42 25 33║ 43 24║ 38 43 30 52 12║ 39 26 2║ 27 40║
║ 17%║ 21% 13% 15%║ 17% 18%║ 24% 27% 12% 26% 7%║ 27% 12% 6%║ 16% 18%║
║ ║ ║ ║ ║ ║ ║
NEWSTALK ║ 19║ 14 5 11║ 14 5║ 7 10 12 10 8║ 10 7 2║ 8 10║
║ 5%║ 7% 3% 5%║ 5% 4%║ 4% 6% 5% 5% 5%║ 7% 3% 5%║ 5% 5%║
║ ║ ║ ║ ║ ║ ║
ANY REGIONAL/LOCAL ║ 242║ 115 127 139║ 162 80║ 102 98 140 123 95║ 77 141 24║ 109 133║
║ 61%║ 58% 64% 61%║ 63% 59%║ 65% 61% 59% 62% 58%║ 54% 66% 63%║ 65% 58%║
║ ║ ║ ║ ║ ║ ║
CORK'S 96/C103 ║ 193║ 93 100 117║ 145 48║ 62 77 131 88 92║ 56 117 20║ 90 103║
║ 49%║ 47% 51% 52%║ 56% 36%║ 40% 48% 55% 44% 57%║ 39% 55% 53%║ 54% 45%║
║ ║ ║ ║ ║ ║ ║
C103 (CORK'S 103) ║ 55║ 28 27 31║ 50 5║ 7 20 48 20 34║ 12 28 15║ 10 45║
║ 14%║ 14% 14% 13%║ 19% 4%║ 5% 13% 20% 10% 21%║ 9% 13% 40%║ 6% 20%║