MEDIA RELEASE
JIM BEAM RACING REVEAL THE PREMIUM PAIR
6 October, 2011: Jim Beam Racing will today reveal their newliveries for 2011 as they gear up for the most iconic race of the season, the Supercheap Auto Bathurst 1000. DubbedThePremium Pair, it will be the first time in Jim Beam Racing’s history their V8 Supercars will not feature the familiar Jim Beam White branding.Racing Legends Dick Johnson and Allan Moffat will also be looking to pass on some of their intimate knowledge of Mount Panorama this weekend to their sons – and racing teammates – Steve Johnson and James Moffat.
ThePremium Pairare inspired by two of Jim Beam’s super premium products – Jim Beam Black and Jim Beam Bonded. Steve Johnson will race in the new metallic silver Jim Beam Black design,alongside James Moffat in his new metallic gold Jim Beam Bonded V8 Supercar. The new liveriesare set to re-energiseThe Team as they head into the famous endurance event at Mount Panorama.
Ray Noble, Brand Director – Jim Beam, Beam Global Australia, expresses his enthusiasmcoming into the race“Working with Jim Beam Racing to re-brand the cars withThe Premium Pair design for this weekend’s iconic race was a perfect fit, as there’s no doubt Bathurst is motorsport’spremium event.” He goes on to say“We’re really excited to have Dick and Allan, twoLegends of the sport, together at Bathurst. It will be a huge boost to the team to have them in our garage passing on their knowledge and experience throughout the weekend”
Dick and Allan are both V8 Hall of Fame members, but are known within The Team simply as The Legends, due to the fact they hold seven Bathurst wins between them. Both Dick and Allan are extremely proud of their sons and how they have performed as a team this year. They’ve passed on all their secrets of the track to help them tackle the mountain, and now all they can do is sit back and watch over the weekend.
“I love coming back to the mountain, and this year’s no exception. To have Steve and James racing together at Bathurst for the first time, with myself and Allan offering what advice we can isgreat.There really is an optimistic,competitive atmosphere amongst the team, andwe’re hoping it converts into some success on the track” said Dick.
Steve Johnson is looking to build on his solid season so far in the V8 Championship, and The Team will be hoping to see a Johnson on top of a Bathurst podium for the first time since 1994. Steve’s career best finish at Mount Panorama is third, while teammate, and V8 Supercars rookie, James Moffat will be looking to emulate his father’s success- Allan was king of the mountain four times in his career – the most wins by any Ford driver.
This year’s Supercheap Auto Bathurst 1000 will take place from the 6 - 9 October at the iconic Mount Panorama circuit in Bathurst. For more information please visit
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About Beam Global Australia
Beam Global Australia Pty Ltd is building brands people want to talk about. Our globally recognised brands distributed in Australia include, Jim Beam® Bourbon ( Canadian Club® Whisky ( Sauza® Tequila, Maker's Mark® Bourbon, Courvoisier® Cognac, Laphroaig® Scotch Whisky, Larios® Gin, Teacher's® Scotch Whisky, Russian Standard® Vodka, Bols® Liqueurs and Galliano®. Beam Global Australia is part of the global organisation Beam Global Spirits & Wine, Inc. owned by Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.
For more information on Beam Global Spirits & Wine, Inc., its brands and its commitment to social responsibility, please visit and
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