PRESS RELEASE
FOR IMMEDIATE RELEASE
Let Them Eat Cake DuringUK Coffee Week
With UK Coffee Week under way, in support of Project Waterfall, Almondy is urging caterers not to underestimate the power of coffee and cake as an additional source of revenue. Recent independent research commissioned by the Swedish baker* found that 65% of people are likely to treat themselves to a slice of cake when visiting a cafe, meaning there is a huge opportunity to upsell to customers.
The latest research delved into the habits of the 90% of people that visit a coffee shop at least once a month and the 38% that visit at least once a week. While almost two-thirds of people are likely to buy cake while there, 41% said the primary reason for not buying a sweet treat is that the products don’t offer good value for money.
Andrew Ely, Managing Director of Almondy, explains, “Our research shows the majority of people^ spend between £2.50 and £3.50 on each visit to a coffee shop. UK Coffee Week is a fantastic opportunity to boost profits whilst supporting a great cause, but there is also a huge untapped opportunity to upsell and offer cakes as an additional purchase. From our research, we can see value is a key driver so caterers must consider this and get the right products in place when constructing their menus.”
Ranked as a top five dessert†, Almondy delivers on value, taste and quality - the brand’s strong reputation in the dessert and special diets category has increased +14%year-on-year**. Underlining the power of brand appeal, 24% of people said they had heard of the crunchy, almond biscuit-based (and naturally gluten-free) desserts, while 50% stated that they would order the Swedish cakes,which are topped with popular confectionery brands Toblerone and Daim, if they were on the menu.
The confectionary tie-up – while providing added-value for consumers – also offers powerful brand recognition, giving Almondy strong appeal to children and helping caterers capture the family pound. This is significant considering the research revealed that 25% of people usually visit coffee shops with their family and children and those with children are 22% more likely to eat cake*.
Andrew says, “Caterers need to appeal to their target market –Almondy delivers on quality and taste, as well as the brand value through our partnerships with well-known confectionary brands. Customers know and love Almondy from buying the products in supermarkets so caterers have a real opportunity to build on this out-of-home through clever marketing in their coffee shops. In fact, 79% of people said they would be more likely to eat if there was a coffee and cake deal offered - Almondy’s popularity in the cake and frozen dessert market makes it the perfect partner.”
To support caterers further with their marketing initiatives, Almondy offers a range of free point of sale material to ensure customers know exactly what is on the menu, and to help caterers cash in even further. The colourful line-up of posters, wobblers and tent cards highlightsome of the key selling-points that have made the almond biscuit-based cakesfirm favourites among consumers.
To request your free POS material, email with your name, business address and Almondy POS in the subject heading.
Almondy is available in 3663, Brakes and all good frozen food wholesalers.
* Source: Toluna/Almondy Consumer Insight March 2014
^ 38% - source: Toluna/Almondy Consumer Insight March 2014
† The Grocer’s 2013 Top Products Survey
** Source: Toluna/Almondy Consumer Insight July 2013
To find out more about Almondy please call 0207 795 8148
or visit
To find out more about UK Coffee Week and Project Waterfall visit
~ENDS~
Press Office Contact Details
Gemma Buckley-Roberts and Lucy Flew, Jellybean Creative Solutions
4 Bridge Street, Leatherhead, Surrey, KT22 8BZ
Tel: 01372 227950 | Email: /
Notes to Editors
UK Coffee Week (7th – 13th April 2014) brings the UK’s coffee lovers together to improve access to safe water for people in coffee growing countries. In 2014, UK Coffee Week aims to raise £100,000 to complete Project Waterfall which, in partnership with WaterAid, provides safe drinking water, good hygiene and improved sanitation to some of the poorest communities in the growing regions of Africa. Project Waterfall is currently supporting over 8,000 people in the Mbulu district of Tanzania.