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JAMES LINESCH, MBA, CPA

(310) 722-0448 - email: •

Overview:Sharp executive with over 15 years experience as a senior manager of emerging public and private companies. Stable leader and strategic thinker, with hands-on attitude and high integrity.

Professional Experience:

02/09 to present Chief Financial Officer – Reed’s, Inc. (Nasdaq:REED) Los Angeles, CA

Natural beverage company with Reed’s and Virgil’s brands. Top selling SKU’s in natural food stores nationwide with increasing penetration into mainstream grocery. Operate a plant & brewery as well as contract for co-pack production. At $20MM and growing at over 20%.

  • Finance, accounting and administration with lean staff. Pull together purchasing, production, inventory management, order entry and collections processes and improve procedures
  • Business development for potential acquisitions/mergers, evaluation, due diligence and terms. Draft agreements, coordinate legal and manage process
  • Fund-raising during challenging economy. Sale-leaseback of facilities; improved revolving line of credit; rights offering and PIPE financings
  • Product development research in probiodic drinks for pending new line
  • Hands-on financial reporting, SEC reporting, budgeting & cash-flow
  • Monitor sales activities and promotional plans and track chargebacks from promotions
  • Cut legal costs at least 50% by internal contract preparation & review. Manage attorney involvement and fees
  • Audit management, banking relationships, investor relations
  • Represent company at investor conferences and trade shows

02/06 to 02/09 Chief Financial Officer – AdStar, Inc. (Nasdaq:ADST) Marina del Rey, CA

Company provides newspaper classified ad fulfillment services, including layout, formatting, pricing and web order entry; for print, online and mobile publishing. Also sells and supports distributed credit card merchant payment processing systems used by large newspaper publishers.

  • Perform financial reporting, SEC reporting, budgeting, cashflow, contract preparation & review; audit management, banking relationships, investor relations, and general administrative management
  • Responsible for internal controls with independent review. Sarbanes-Oxley compliant
  • Seek out and evaluate merger & acquisition opportunities
  • Financial community support, including investor conference presentations

02/05 to 01/06 Transaction Intermediary – MET Advisors Torrance, CA

  • Represented equity holders in transactions involving the sale of their business.
  • Perform valuations, prepare offering memoranda, marketing plan, qualify buyers, negotiate terms, coordinate due-diligence and closing

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06/00 to 10/04Chief Financial Officer - DynTek, Inc. (Nasdaq:DYNK) Irvine, CA

Information technology services company providing outsourced support and technology services to state and municipal government customers. Network and data base management.

  • Company doubled in size to over $100M in annual revenues, primarily through our acquisition of a government contract transportation services business
  • Coordinated acquisitions, mergers & divestitures, including due diligence and the establishment of deal terms. Worked with a national investment banking firm
  • Managed accounting & finance department of over 12 including Controller, Finance Director, human resources, and the internal IT support
  • Prepared consolidated SEC reporting and securities registration filings
  • Coordinated multiple capital raises for the Company
  • Member of the board of directors

05/96 to 10/99 President/Chief Financial Officer - CompuMed, Inc. (Nasdaq:CMPD)

Manhattan Beach, CA

Medical device company involved in building bone mineral density testing systems. Separate business providing remote transmission of electrocardiograph (ECG) to central storage and cardiologist over-read services.

  • Became interim President for two years, leading development, sales and operations
  • Completed the development and FDA approval of a BMD medical device
  • Performed all financial and SEC reporting
  • Coordinated equity placements and securities registrations
  • Developed and administered outside research agreements with institutions
  • Represented company at trade shows and conventions

1991 to 1996Chief Financial Officer - Universal Self Care, Inc. (Nasdaq:USCI,) Van Nuys, CA

Distributor of diabetes-related medical supplies nationwide, involving third-party medical reimbursement, pharmacy operations, retail stores and field service reps

  • Coordinated initial public offering (IPO) in 1992
  • Company grew from $5M in annual revenues to $60M+, with over 200 employees
  • Responsible for all financial accounting & reporting, SEC reporting, financing transactions, mergers & acquisitions due-diligence, administration and legal issues
  • Managed pharmacy operations including license requirements in CA and VA and implemented inventory control system
  • Staff of over 30 including accounting, finance and insurance reimbursement

1987 to 1991Chief Financial Officer/VP Client Service - Science Dynamics Corp. Torrance, CA

1984 to 1987Controller - XENIA Foods Los Angeles, CA

1981 to 1984Certified Public Accountant (CPA) - Price Waterhouse Los Angeles, CA

Teaching Experience:

2004Faculty:

  • Loyola Marymount University- Corporate Finance (MBA program)
  • El Camino Community College - Intermediate Accounting

Certifications:

  • CPA – Certified Public Accountant, State of California
  • CVA – Certified Valuation Analyst, NACVA

Education:

1981Master’s of Business Administration (MBA) - University of Southern California

1979Bachelor of Science (BS), Finance - California State University, Northridge