IPAA 2015 National Conference Key Messages Text (External)

IPAA 2015 National Conference

Key messages text (External):

Attached is a summary of the key messages for the rollout of the IPAA National Conference, which you may wish to adapt for use in your external channels including social media channels, external e-newsletters, printed newsletters.

It includes:

Shorter messages (suitable for twitter) – please include images as above where appropriate
Longer messages (for LinkedIn, Facebook etc)
Longer messages for distribution and for external newsletters
Video collateral and embed code
Mailing list link
Website short article style copy

Visually you may want to include a button or tile as above with the text.

Shorter messages (suitable for twitter) – please use #ipaa2015 in all tweets

Message 1 (can include twitter image)

Re-imagine how the public sector might look as a result of Federation reform

Message 2 (can include twitter image)

How will the public sector deliver (Health, Education, Housing delete or include as appropriate) as a result of the Reform of Federation

Message 3 (can include twitter image)

The most important reform to impact#publicsectoris outcome from Federation Reform, join the conversation:

Message 4 (can include specific video twitter image)

Why does Federation Reform matter? Watch this video:

Message 5 (can include specific video twitter image)

Federation reform can be complicated. Take 2 mins to get informed:

Messages specific to the roundtables for Health, Housing, Education, Tax (can include twitter image)

Roundtable Briefing: Health - Federation reform and healthcare:

Roundtable Briefing: Housing - Federation reform, housing and homelessness:

Roundtable Briefing: Education - The options for Education reform

Roundtable Briefing: Tax - Reform of the Australian Tax System:

Longer messages (for LinkedIn, Facebook, etc.)

Message 1

The single most important reform to impact the Australian public sector will be the outcomes from the current Reform of Federation.In the lead up to the National Conference, take 2 minutes ( to get informed about this important topic.

Message 2

How will your public sector look as a result of Federation Reform? View the video, the Conference and join the conversation (#ipaa2015). Let’s get creative and collaborate to allow ideas to flourish and prepare Australia for the future:

Message 3

Your invitation to the IPAA 2015 National Conference

The 2015 IPAA Conference will be held in Sydney on Wednesday 14thand Thursday 15thOctober 2015 at the Hilton. The theme for the Conference is Fed Up Federation Reform: Impacts and Opportunities.

Message 4

114 years after Federation, Australia is a very different nation facing very new challenges. The IPAA 2015 National Conference will explore these challenges including:

How the public sector will look as a result of Federation Reform
What are the reform options for Health, Education, Housing and Homelessness and Tax.
How best to build your skills in big data, digital government, commissioning and market stewardship

Longer message for distribution and newsletters

The theme for the IPAA 2015 National Conference is Fed Up Federation Reform: Impacts and Opportunities. () #ipaa2015

The single most important reform to impact the Australian public sector will be the outcomes from the current Reform of Federation.In the lead up to the IPAA 2015 National Conference, take 2 minutes ( to get informed about this important topic.

114 years after Federation, Australia is a very different nation facing very new challenges.

The IPAA 2015 National Conference will explore these challenges including:

How the public sector will look as a result of Federation Reform
What are the reform options for Health, Education, Housing and Homelessness and Tax.
How best to build your skills in big data, digital government, commissioning and market stewardship

More than 500 delegates will gather withpreeminent speakers( from around the world to explore a program that includes:

5 Big Issue sessions
4 Round Table Briefingsto update you on the reform options
12 Skills for the Future presentationsgiving you the tools necessary to excel in the new environment
2015 Garran Oration( delivered by the Premier of NSW, the Hon. Mike Baird MP
Gala Dinner and Cocktail reception

Register today( connect with some of the best public sector thinkers, speakers and facilitators. Join the conversation via#ipaa2015and through the dedicated mailing list here (

Video

Please distribute the video, here is the link: or it can be embedded on websites using this code:
<iframe width="560" height="315" src=" frameborder="0" allowfullscreen</iframe>

Text to accompany the video:

Mailing list

Be in the know about the single most important reform to impact the Australian public sector - the current Reform of Federation. Federation reform has the potential to significantly change not only public sector activities, roles and responsibilities but also the way these services are delivered to our citizens. Join the dedicated mailing list to keep up-to-date with the evolving topic. (

Website short article style copy

In the late 1800s, the then Premier of NSW began advocating for Federation to allow government to be more effective in delivering services to Australian citizens. But 114 years after Federation, Australia is a very different nation facing very new challenges. The single most important reform to impact the Australian public sector will be the outcomes from the current Reform of Federation.

The IPAA 2015 National Conference will explore how the public sector is preparing for these challenges including:

How the public sector will look as a result of Federation Reform
What are the reform options for Health, Education, Housing and Homelessness and Tax.
How best to build your skills in big data, digital government, commissioning and market stewardship